SEO and Digital Marketing Specialist

Helios Tech Solutions; Gurugram District; On-site; INR 300,000 - 600,000; Full time

Job summary

Helios Tech Solutions is seeking an SEO Specialist to optimize our website and online presence, improving organic rankings and engagement. The role requires keyword research, content optimization, and hands-on use of SEO tools to monitor performance and guide strategy.

The ideal candidate will understand on-page SEO, technical SEO, and link-building, with experience in digital marketing campaigns and PPC being a plus. Strong analytical and cross-functional collaboration skills are essential.

Qualifications

• Experience with SEO tools and analytics platforms.
• Bachelor's degree in digital marketing or related field.
• Knowledge of technical SEO (site structure, redirects, schema markup).
• Strong keyword research, on-page optimization, and link-building skills.
• Ability to analyze data and make data-driven decisions.
• Strong communication and cross-functional collaboration.
• Experience with PPC is a plus.

Responsibilities

• Conduct in-depth keyword research to identify opportunities.
• Increase organic visitors through effective SEO strategies.
• Improve rankings by targeting keywords and optimizing content.
• Implement on-page SEO including meta tags, headers, alt texts, internal linking.
• Build high-quality backlinks to boost domain authority.
• Address technical SEO issues like site speed and mobile responsiveness.
• Create SEO-optimized content to attract traffic.
• Monitor SEO performance with Google Analytics, Google Search Console, SEMrush.
• Stay updated on industry trends to refine strategies.
• Plan and optimize digital marketing campaigns across platforms.
• Develop and manage social media strategies across Facebook, Instagram, LinkedIn, Twitter.

Skills

SEO tools

Keyword research

On-page optimization

Link building

Data analysis

Communication skills

PPC experience

Education

Bachelor's degree in Digital Marketing

Tools

Google Analytics

Google Search Console

Job description

Job Overview

As an SEO specialist, you will be responsible optimizing our website and online presence to increase organic search rankings, drive traffic, and improve user engagement. The ideal candidate will have a deep understanding of SEO best practices, be skilled in keyword research and content optimization, and have experience of using SEO tools to monitor and improve performance along with hands on experience in digital marketing.

Key Responsibilities

• Conduct in-depth keyword research to identify new opportunities and optimize existing content.


• Increase the number of organic visitors to the website through effective SEO strategies.


• Ensure that target keywords are ranking on the first page of search engines and improve rankings for low-performing keywords.


• Implement on-page SEO strategies including Meta tags, headers, alt texts, internal linking, and content optimization to improve search engine rankings and user experience.


• Build high-quality backlinks to increase domain authority and improve search rankings.


• Identify and address technical SEO issues (site speed, mobile responsiveness, crawl errors, etc.) to ensure that the website is technically sound to support SEO efforts.


• Create high-quality, SEO-optimized content to attract organic traffic and increase engagement.


• Monitor, analyze, and report on SEO performance using tools like Google Analytics, SEMrush etc. Use data to continuously improve rankings.


• Stay updated on industry trends and competitors to fine-tune SEO strategies.


• Plan, execute, and optimize digital marketing campaigns across various platforms such as Google Ads, Facebook Ads, and other social media channels.


• Develop and manage social media strategies, including content creation, scheduling, and engagement to grow our presence across platforms like Facebook, Instagram, LinkedIn, and Twitter.

Qualifications

• Strong understanding of SEO tools (Google Analytics, Google Search Console, etc.).


• Should possess bachelors degree in digital marketing on any other bachelors degree


• Knowledge of technical SEO (site structure, redirects, schema markup, etc.).


• Solid understanding of keyword research, on-page optimization, and link-building strategies.


• Ability to analyze data, identify trends, and make data-driven decisions.


• Strong communication skills with the ability to collaborate cross-functionally.


• Experience with PPC (Google Ads, Bing Ads) is a plus.