SEO Specialist

TecoBytes Solutions Pvt. Ltd.; India; On-site; INR 350,000 - 600,000; Full time

Job summary

TecoBytes Solutions Pvt. Ltd. is seeking a passionate SEO Specialist to join our marketing team.

You will analyze content gaps, optimize pages for higher search rankings, build links, and oversee content creation. You’ll identify marketing opportunities and craft strategies to boost website traffic, collaborating with the team to achieve client goals. The ideal candidate will have strong knowledge of On-Page and Off-Page optimization, experience with CMS environments, and proficiency in

Qualifications

• Proven experience in SEO strategies and campaign planning.
• Strong knowledge of on-page and off-page optimization techniques.
• Experience with CMS and content management workflows.

Responsibilities

• Perform website audits and identify gaps in content and technical SEO.
• Prioritize keyword targets to attract the target audience.
• Develop and implement on-page and off-page optimization plans.
• Conduct market, keyword, and competitor analysis to guide SEO strategy.
• Monitor SEO performance across major search engines using analytics tools.

Skills

Keyword research

On-page optimization

Off-page optimization

Content strategy

Analytics

Education

Bachelor's degree in Marketing/Communications

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Job description

Job Description:

We are searching for a passionate SEO specialist to join our excellent marketing team. The SEO Specialist’s responsibilities include analyzing and identifying gaps in website content, optimizing pages for improved search results, building links, and supervising content creation. You should be able to identify marketing opportunities and come up with strategies to increase website traffic.
To be successful as an SEO Specialist, you should be passionate about technology and digital communications. Oustanding SEO Specialists are consistently improving their knowledge and building networks with others in the field.

Responsibilities and Duties:

• You will also conduct a website audit report before starting SEO campaigns.
• Prioritize keywords to attract the target audience.
• Website content optimization candidate must have strong knowledge of On-page/Off-page optimization and analyze clients’ existing websites to discover new opportunities.
• Market Analysis, Keyword Research, and Competitor Analysis based on industry.
• On-Page Optimization Strategy & Planning.
• Excellent Working knowledge of Google Analytics and other Analytic Tools.
• Ability to work with social media channels like Facebook, Twitter, LinkedIn, Blogs, etc.
• Carry out Off-page Tasks (i.e. Link building article writing & submission, blog posting, forum posting, answer posting, social bookmarking, RSS submissions, manage classified ads, biz listing)
• Administer web analytic dashboards, reports and key reporting tool.
• Experience working with popular keyword tools (Google, Word Tracker, Keyword Discovery, etc)
• Experience working with CMS and building/administering content in CMS environments.
• Monitor search results and search performance across the major search engines.
• Work closely with the other team members to meet client goals.
• Good track record of bringing top ranking keywords for websites.
• Basic knowledge on Google Ad Words / PPC.