SEO Specialist

Social Widgets by Taggbox; Jaipur; On-site; INR 400,000 - 640,000; Full time

Job summary

Social Widgets by Taggbox is seeking an SEO Specialist in Jaipur to drive digital marketing across channels and optimize brand growth. You will own SEO, SEM, email, social campaigns and analytics to improve reach and engagement.

You will collaborate with teams to optimize landing pages and user journeys, measure outcomes, and implement experiments. A 3+ year track record in digital marketing is required, with strong analytical skills and a data-driven mindset.

Qualifications

• 3+ years of experience in a digital marketing or advertising position.
• Proficient in SEO
• Knowledge of social media platforms, best practices, and website analytics.
• Graduate or postgraduate degree in marketing or related field.
• Experience in managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• Highly creative with ability to identify target audiences and devise digital campaigns that engage, inform and motivate.
• Experience in optimizing landing pages and user funnels.
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
• Experience in setting up and optimizing Google Adwords campaigns.
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.

Responsibilities

• Plan and execute all digital marketing campaigns including SEM, email, social media and display advertising.
• Design, build and maintain our social media presence.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Set up goals in Google Analytics for visitor analysis and tracking.
• Identify trends and insights, and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across channels and touchpoints.
• Instrument conversion points and optimize user funnels.
• Collaborate with internal BU Heads.
• Evaluate emerging technologies and provide thought leadership for adoption.

Skills

SEO

Digital marketing

Analytics

Campaign management

AB testing

Education

Graduate degree in marketing

Postgraduate degree in marketing

Tools

Google Analytics

Google AdWords

Web analytics tools

Job description

Job Summary

If you live and breathe digital marketing, we want to talk to you. We are looking for a SEO Specialist to develop, implement, track and optimize our digital marketing campaigns across all digital channels. In this position, you will be responsible for all aspects of our marketing operations. Your central goal is to help grow our brand’s influence locally while also increasing brand loyalty and awareness.

Job Responsibilities

• Plan and execute all digital marketing, including SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Use Google analytics for goal set up for visitor analysis, social media tracking, ad words tracking
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-­​-turn customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with internal BU Heads
• Evaluate emerging technologies.
• Provide thought leadership and perspective for adoption where appropriate

Candidate Attributes

• A minimum of 3 years of experience in a digital marketing or advertising position.
• Should be strong with SEO
• In-depth knowledge of various social media platforms, best practices, and website analytics.
• Graduate/Post graduate degree in marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience in managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement