SEO Analyst

LILAC INFOTECH; Calicut; On-site; INR 300,000 - 500,000; Full time

Job summary

A digital marketing agency is seeking an SEO Analyst to develop and manage SEO strategies and Google Ads campaigns to enhance website performance and organic search rankings. The ideal candidate will have 1–3 years of experience and a strong understanding of SEO tools. This role combines technical expertise and creativity to drive measurable marketing success.

Qualifications

• 1–3 years of proven experience as an SEO Analyst or Digital Marketing Executive.
• Google Ads or Analytics certification is an added advantage.

Responsibilities

• Plan, implement, and manage SEO strategies to boost website rankings and traffic.
• Conduct keyword research, competitor analysis, and backlink audits.
• Optimize website content, metadata, and landing pages.
• Manage and optimize Google Ads campaigns for maximum ROI.
• Track and report performance metrics using analytics tools.
• Collaborate with content and development teams for SEO best practices.
• Stay updated with the latest SEO, SEM, and digital marketing trends.

Skills

SEO tools (Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz)

Google Ads and PPC campaign management

On-page & off-page SEO techniques

Keyword research and competitor analysis

Digital marketing strategies and trends

Website analytics and performance metrics

Content optimization and link-building strategies

HTML/CSS and CMS (WordPress)

Education

Bachelor’s degree in Marketing, Digital Marketing, IT, or related field

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Moz

Job description

As an SEO Analyst, you will be responsible for developing, implementing, and managing SEO strategies to improve organic search rankings and website performance. You will also handle Google Ads campaigns, keyword planning, competitor analysis, and performance tracking across various digital platforms.

This role requires a blend of technical SEO knowledge, analytical skills, and creativity to achieve measurable marketing success.

Responsibilities

• Plan, implement, and manage SEO strategies to boost website rankings and traffic
• Conduct keyword research, competitor analysis, and backlink audits
• Optimize website content, metadata, and landing pages
• Manage and optimize Google Ads campaigns for maximum ROI
• Track and report performance metrics using analytics tools
• Collaborate with the content and development teams to ensure SEO best practices
• Stay updated with the latest SEO, SEM, and digital marketing trends

Eligibility Criteria

• Bachelor’s degree in Marketing, Digital Marketing, IT, or related field
• 1–3 years of proven experience as an SEO Analyst or Digital Marketing Executive
• Google Ads or Analytics certification is an added advantage

Skills

• Strong understanding of SEO tools (Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.)
• Expertise in Google Ads and PPC campaign management
• Knowledge of on-page & off-page SEO techniques
• Keyword research and competitor analysis
• Strong grasp of digital marketing strategies and trends
• Experience with website analytics and performance metrics
• Proficiency in content optimization and link-building strategies
• Basic knowledge of HTML/CSS and CMS (WordPress) is a plus