SEO Specialist

Purple Cow; Hyderabad; On-site; INR 450,000 - 650,000; Full time

Job summary

Purple Cow in Hyderabad seeks an experienced SEO specialist to lead search marketing and drive lead generation. You will own on-page and off-page optimization, keyword research, analytics, and reporting to improve organic performance.

Responsibilities include competitor analysis, link-building, content ideation, paid search and social campaigns, and optimization for core web vitals. Strong communication and self-motivation are essential in this fast-paced team.

Qualifications

• Bachelor's degree in Marketing, Statistics, Commerce, Business, IT or related discipline will be highly regarded but not mandatory
• 3+ years of digital marketing experience (SEO/SMO/SEM)
• Excellent communication skills and up-to-date on current affairs across verticals
• Ability to coordinate and implement search engine marketing programs
• Goal oriented with attention to detail and strong interpersonal skills
• Experience refining SEO, keyword research and executing digital marketing strategies for high-growth businesses
• Deep understanding of web analytics and expertise in email marketing, social media marketing, search engine marketing, chatbot marketing, and lifecycle marketing
• Ability to work independently in a local and global team with high attention to detail and strong presentation skills
• Smart, self-learner with ability to adapt to changing business needs
• Knowledge of AMP and core web vitals; latest SEO trends

Responsibilities

• Lead SEO strategy including ON Page and OFF Page optimization and keyword expansion
• Conduct on-site and off-site SEO competitor analysis; plan and execute SEO strategies including link building
• Use web tools to track site traffic and rankings to maximize organic visitors
• Administer search engine programs (XML sitemaps, GA, webmaster tools, Search Console, keyword tools) for diagnostic reporting
• Recommend changes to website architecture, linking and other factors to improve SEO positions
• Review and analyze websites for areas to improve and optimize
• Prepare detailed strategy reports and identify powerful keywords to drive traffic
• Build, optimize and scale paid search and social ad campaigns with consistent messaging across campaigns
• Grow company social media presence across blogs, Twitter, Facebook, LinkedIn, YouTube, Instagram
• Manage campaign expenses, estimate monthly costs and achieve ROI
• Provide content marketing ideas and update website; copywriting for quick web changes
• Experience with link building strategies
• Knowledge of AMP and core web vitals; awareness of latest SEO trends

Skills

SEO

Keyword research

On-page optimization

Off-page optimization

Analytics

Content marketing

Copywriting

Social media marketing

Campaign management

Communication skills

Education

Bachelor's degree in Marketing/Business

Tools

Google Analytics

Google Search Console

Google Ads

Facebook Ads

LinkedIn Ads

Data Studio

Job description

We are looking for an experienced " SEO specialist" with at least 2+ years of hands-on experience and in-depth knowledge of SEO and all the digital marketing platforms. The person in question should be a smart and self-driven individual capable of running marketing campaigns for the company with the purpose of generating leads.

Desired Candidate Main Responsibilities:

● SEO expert with working knowledge of search engine optimization practices, including ON Page and OFF Page Optimization and keyword expansion research

● Conduct on-site and off-site SEO competitor analysis; plan and execute SEO strategies (including link building)

● Using web tools to track site traffic and rankings to maximize organic visitors

● Administer search engine programs (XML sitemaps, Google analytics, webmaster tools, Google search console, and keyword tools) for purposes of diagnostic reporting on projects

● Recommend changes to website architecture, linking and other factors to improve SEO positions for target keywords

● Reviewing and analyzing our websites for areas that can be improved and optimized

● Preparing detailed strategy reports and identifying powerful keywords to drive the most valuable traffic

● Build, optimize and scale effective paid search and social ad campaigns, ensuring consistency of messaging across all marketing programs and campaigns

● Grows and expands company social media presence into new social media platforms, plus increase presence on existing platforms including blogs, Twitter, Facebook, G+, Pinterest, LinkedIn, YouTube and Instagram

● Manage campaign expenses, estimate monthly costs and achieve maximum ROI from spending

● Provide creative ideas for content marketing and update website

● Copywriting skills to ensure a quick turnaround with web changes, social media requests, and campaigns when required

● Experience with link building strategies

● Knowledge of AMP and core web vitals

● Knowledge on latest SEO trends

Required Candidate Profile :

● Bachelor's degree in Marketing, Statistics, Commerce, Business, IT or related discipline will be highly regarded but not mandatory

● 3+ years of digital marketing experience (SEO/SMO/SEM)

● Excellent Communication Skills with a flair to be Up-to-date on Current Affairs across Verticals (Business / Social / Political / Digital etc.)

● Ability to coordinate and implement search engine marketing programs

● Goal oriented, possess exceptional attention to detail, and have outstanding interpersonal skills

● Experience successfully refining SEO, keyword research and executing digital marketing strategies for high-growth businesses and creatively translating the strategies into compelling marketing programs and campaigns

● Deep understanding of web analytics and expertise in email marketing, social media marketing, search engine marketing, chatbot marketing, and lifecycle marketing among others

● A track record of successfully collaborating within a local and global team as well as working independently and autonomously ● High attention to detail in both written and visual context and outstanding spoken English, written communication and visual presentation skills

● Smart professional, who is a self-learner with ability to adapt to changing business needs

Experience on the following marketing tech platforms will be an added advantage:

● Google Search and Google Display Ads

● Twitter, Facebook, LinkedIn, YouTube and Instagram

● Google Analytics, Tag Manager and Data Studio