Seo Analyst

Intellect Design Arena; Gurugram District; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Intellect Design Arena invites an experienced SEO Analyst to spearhead organic search initiatives for its core banking solutions. You will develop, execute, and optimize a comprehensive SEO program spanning on-page, technical, and off-page activities, including AI-friendly content optimization.

You will partner with content, development, product, and marketing teams to drive qualified leads, improve rankings, and ensure sustainable organic growth while keeping pace with AI search evolution and

Qualifications

• 5-8 years of proven SEO leadership in enterprise software, SaaS, or IT services.
• Strong understanding of search algorithms, ranking factors, and AI content optimization.
• Ability to develop data-driven SEO plans that drive organic traffic and lead generation.
• Excellent communication and cross-functional collaboration skills.
• Proficiency with SEO tools and analytics platforms for performance insights.

Responsibilities

• Develop and execute a robust SEO strategy across on-page, off-page, and technical SEO.
• Perform in-depth keyword research and map to content strategy for traditional and AI search.
• Conduct regular technical SEO audits addressing crawlability, indexability, and site speed.
• Collaborate with content to create SEO-friendly content for LLM-based search interfaces.
• Build and optimize link-building programs to improve domain authority and visibility.
• Monitor SEO performance and provide actionable insights to stakeholders.
• Stay updated on search algorithm changes and AI search advancements; adapt strategies accordingly.
• Work with web development to integrate SEO best practices into site design and maintenance.
• Align SEO with lead generation goals across marketing and sales teams.

Job description

The SEO Analyst is responsible for developing, implementing, and managing comprehensive search

engine optimization (SEO) and AI search platform strategies to drive organic traffic, improve search

engine rankings, and generate qualified leads for our core banking solutions. This role will approach SEO

with a data-driven mindset, continually analyzing performance and adapting strategies to align with

evolving search algorithms, AI search platforms, and business objectives. The SEO Manager collaborates

closely with content, development, product, and marketing teams to ensure a fully integrated and

high-impact organic search presence.

Responsibilities

• Develop and execute a robust SEO strategy, encompassing on-page, off-page, and technical SEO, to achieve ambitious organic growth targets.
• Conduct in-depth keyword research to identify high-potential opportunities, inform content strategy, and optimize existing web assets for both traditional search engines and AI search platforms.
• Perform regular technical SEO audits to identify and resolve issues related to crawlability, indexability, site speed, mobile-friendliness, and site architecture.
• Collaborate with the content team to optimize existing content and guide the creation of new, SEO-friendly content that resonates with our target audience and addresses their pain points, ensuring it is optimized for discoverability by large language models (LLMs) and AI summarizers.
• Develop and implement effective link-building strategies to enhance domain authority and organic search visibility.
• Monitor and analyze SEO performance using various tools, providing actionable insights and recommendations to stakeholders.
• Stay continuously updated with the latest search engine algorithm changes, advancements in AI search technology, industry trends, and SEO best practices, adapting strategies proactively.
• Work closely with web development and IT teams to ensure SEO best practices are integrated into website design, development, and maintenance.
• Partner with marketing and sales teams to align SEO efforts with lead generation goals, ensuring organic traffic contributes effectively to the sales funnel.
• Manage and optimize SEO tools and platforms, ensuring accurate data collection and reporting.
• Oversee the implementation of relevant schema markup (e.g., Product, Organization, FAQ schema) to enhance rich snippet visibility in SERPs and improve content understanding for AI search.

Requirements

• 5 - 8 years of proven experience in managing SEO strategies. Good to have exposure within the B2B enterprise software, SaaS, or IT consulting industry.
• Strong understanding of search engine algorithms, ranking factors, technical SEO principles, and how content is processed and presented by AI search platforms.
• Proficiency with leading SEO tools such as SEMrush, Ahrefs, Moz, Screaming Frog, Google Analytics, Google Search Console, Google Tag Manager, and familiarity with tools or strategies for AI content optimization.
• Demonstrated ability to develop and execute comprehensive SEO plans that drive measurable organic traffic and lead generation.
• Experience with content optimization, keyword mapping, and on-page SEO best practices, including optimization for LLM-based search interfaces.
• Analytical mindset with the ability to interpret complex data, identify trends, and provide actionable recommendations.
• Excellent communication skills, capable of articulating complex SEO concepts to both technical and non-technical stakeholders.
• Strong project management skills, with the ability to prioritize and manage multiple SEO initiatives simultaneously.
• Proven ability to work collaboratively in a cross-functional environment with development, content, product, and sales teams.
• Proactive, self-starter with a high degree of initiative and critical thinking skills.

Performance Indicators

• Organic search traffic growth (sessions, users, engagement).
• Improvement in keyword rankings for target keywords.
• Percentage increase in organic MQLs (Marketing Qualified Leads).
• Organic conversion rate optimization.
• Website health score and technical SEO audit improvements.
• Growth in referring domains and quality backlinks.
• Visibility and featured snippet capture in AI search platforms (e.g., ChatGPT, Gemini, Perplexity).