Lead Analyst- AEO/SEO

Icertis; Maharashtra; On-site; INR 3,500,000 - 5,500,000; Full time

Benefits offered by this job

Health insurance

Performance bonus

Job summary

Icertis is seeking a strategic and execution-driven Lead – SEO, AEO & GEO to guide organic growth across traditional search and AI-powered discovery platforms. You will own end-to-end growth strategy, partnering with Product Marketing, Content, Demand Gen, Web, Product, Engineering, and PR teams to boost qualified traffic and pipeline.

The role emphasizes technical SEO, AI search optimization, and content leadership to build authority and improve discoverability across enterprise channels.

Qualifications

• 8–12 years of experience in SEO, Organic Growth, or Digital Marketing with 3–5 years in a leadership role.
• Proven experience developing and scaling SEO strategies for B2B SaaS or enterprise technology.
• Strong understanding of technical SEO, semantic search, structured data, information architecture, and site optimization.
• Familiarity with AEO and GEO principles and evolving AI search ecosystems.
• Experience collaborating with Product, Engineering, and Content teams on scalable optimization.
• Strong analytical skills with the ability to translate data into business insights.
• Excellent stakeholder management, communication, and project management skills.
• Experience in CLM or enterprise legal tech space is a plus.

Responsibilities

• Lead SEO, AEO, and GEO strategy aligned to business objectives.
• Build roadmaps to increase organic visibility, engagement, and pipeline.
• Stay ahead of algorithm updates and AI search trends.
• Own technical, on-page, and off-page SEO initiatives and site architecture.
• Drive content and backlink initiatives with cross-functional teams.
• Develop content clusters, pillar pages, and authority strategy.
• Define KPIs, monitor rankings and traffic, and present insights to leadership.

Skills

Leadership

Strategic planning

SEO expertise

Digital marketing

Stakeholder management

Tools

Google Search Console

Google Analytics 4

Semrush

Ahrefs

Screaming Frog

Looker Studio

Job description

We are looking for a strategic and execution-driven Lead – SEO, AEO & GEO to lead our organic growth strategy across traditional search engines and emerging AI-powered discovery platforms.

As search behaviour rapidly evolves, buyers are increasingly discovering brands through Google Search, AI Overviews, ChatGPT, Gemini, Perplexity, Claude, and other generative AI experiences. This role will ensure our brand, products, and thought leadership are discoverable wherever our customers search.

You will own the end-to-end organic growth strategy, partnering closely with Product Marketing, Content, Demand Generation, Web, Product, Engineering, and PR teams to increase qualified traffic, improve search visibility, strengthen authority and drive measurable pipeline growth.

Key Responsibilities

Organic Growth Strategy

• Develop and execute the company's SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) strategy aligned to business objectives.
• Build quarterly and annual roadmaps to increase organic visibility, engagement, and qualified pipeline.
• Stay ahead of search engine algorithm updates, AI search trends, and emerging best practices.

Search Engine Optimization (SEO)

• Own technical, on-page, and off-page SEO initiatives.
• Drive improvements in site architecture, crawlability, indexation, Core Web Vitals, and internal linking.
• Conduct keyword and intent research to identify high-value content opportunities.
• Build topical and entity authority through content clusters, pillar pages, and strategic backlink initiatives.
• Partner with Engineering and Web teams to implement technical SEO recommendations.

Answer Engine Optimization (AEO)

• Optimize content for Google AI Overviews, Featured Snippets, and conversational search experiences.
• Implement structured data and schema markup to improve content discoverability.
• Develop FAQ, knowledge-base, and intent-based content that delivers direct, authoritative answers.
• Improve answer inclusion, citation readiness, and AI-driven zero-click search visibility and voice search performance.

Generative Engine Optimization (GEO)

• Develop strategies to improve brand visibility across AI platforms such as ChatGPT, Gemini, Claude, Perplexity, and other generative search experiences.
• Optimize content for AI retrieval, citations, source credibility and entity recognition.
• Monitor AI-generated responses for brand accuracy, competitive positioning, source coverage and emerging opportunities.
• Build frameworks to measure AI visibility, citations, answer inclusion, and share of voice.

Content & Cross-functional Leadership

• Partner with Product Marketing and Content teams to develop SEO-optimized product, solution, industry, comparison, and thought leadership content.
• Collaborate with Demand Generation, Product, Engineering, Design, PR, and Regional Marketing teams to ensure every major campaign and product launch is optimized for organic discovery.
• Lead SEO and AI search best practices across content creation and website development.

Analytics & Optimization

• Define and track KPIs across SEO, AEO, GEO and emerging AI visibility signals.
• Monitor rankings, organic traffic, AI visibility, citations, engagement, and pipeline contribution.
• Build executive dashboards and present actionable insights to senior leadership.
• Continuously test, measure, and optimize strategies to improve performance.

Qualifications

• 8–12 years of experience in SEO, Organic Growth, or Digital Marketing, with at least 3–5 years in a leadership role.
• Proven experience developing and scaling SEO strategies for B2B SaaS or enterprise technology companies.
• Strong understanding of technical SEO, semantic search, structured data, information architecture, and website optimization.
• Familiarity with Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) principles and evolving AI search ecosystems.
• Experience collaborating with Product, Engineering, and Content teams to implement scalable optimization initiatives.
• Strong analytical skills with experience translating data into actionable business insights.
• Excellent stakeholder management, communication, and project management skills.
• Experience in the CLM platform space or enterprise legal technology space is a plus.

Preferred Skills

• Experience with enterprise CMS platforms and large-scale websites.
• Knowledge of entity-based SEO, knowledge graphs, and AI search optimization techniques.
• Familiarity with tools such as Google Search Console, Google Analytics 4, Semrush, Ahrefs, Screaming Frog, Looker Studio, and AI search monitoring platforms.
• Experience leveraging AI tools and automation to improve SEO workflows and content optimization.