SEO Analyst

Amuse Labs; Bengaluru; On-site; INR 2,000,000 - 3,000,000; Full time

Benefits offered by this job

Salary comparable to Tech MNCs

Annual bonus based on performance

Health insurance cover for Rs. 5 lakhs

Exposure to international markets

Flexible work environment

Supportive and collaborative culture

Job summary

A leading tech company based in Bengaluru is seeking an experienced SEO Analyst to develop and execute impactful SEO strategies that drive qualified traffic and revenue. The role requires 2+ years in SEO, including hands-on experience in organic traffic growth and technical SEO. Benefits include competitive salary, health insurance, and a flexible work environment. This is an exciting opportunity to work in a collaborative, innovative team dedicated to professional development.

Qualifications

• 2+ years of hands-on SEO experience, preferably in B2B SaaS.
• Proven track record of growing organic traffic.
• Strong understanding of technical SEO.
• Experience with CMS platforms mainly WordPress.

Responsibilities

• Own the end-to-end SEO strategy for amuselabs.com.
• Drive organic traffic growth for high-intent keywords.
• Conduct keyword research and build scalable content plans.
• Optimize on-page SEO across all content types.
• Lead technical SEO initiatives including site health.
• Run experiments to improve rankings and conversions.

Skills

SEO strategy development

Keyword research

Technical SEO

Content optimization

Data analysis

Collaboration with marketing teams

Tools

Google Search Console

Google Analytics

Ahrefs

SEMrush

WordPress

Job description

About the role

As the SEO Analyst at Amuse Labs, you’ll be responsible for building and executing a high-impact SEO strategy that drives qualified traffic, product sign-ups, and revenue. You’ll work closely with marketing and engineering teams to improve search visibility across our core SaaS offerings. This is a hands‑on role for someone who loves data, experiments, and shipping growth initiatives.

What You’ll Do

• Own the end-to-end SEO strategy for amuselabs.com and related properties
• Drive organic traffic growth for high-intent keywords (e.g., puzzle maker, audience engagement tools, games for employee engagement)
• Conduct keyword research and build scalable content plans aligned with business goals
• Optimize on-page SEO across landing pages, blogs, and product pages
• Partner with content and design teams to create search‑optimized, high‑converting assets
• Lead technical SEO initiatives (site health, Core Web Vitals, indexing, schema, crawlability)
• Run SEO experiments to improve rankings, CTR, and conversions
• Track performance using tools like GSC, GA, Ahrefs/SEMrush, and build dashboards
• Monitor competitors and identify growth opportunities
• Collaborate with paid marketing to improve blended CAC and funnel performance

What We’re Looking For

• 2+ years of hands‑on SEO experience, preferably in B2B SaaS
• Proven track record of growing organic traffic and pipeline
• Strong understanding of technical SEO
• Experience working with content teams and CMS platforms (WordPress a plus)
• International exposure or knowledge of multiple languages

Benefits

• Salary comparable to that of Tech MNCs and commensurate with experience.
• Annual bonus based on individual and company performance
• Employee and family health insurance cover for Rs. 5 lakhs per year
• Exposure to international markets
• Flexible work environment
• Excellent work culture (supportive, collaborative, autonomy, mentorship, fun, team, learning environment for professional development)
• High-quality team, work with the best

You will be mentored by senior managers and technologists and can expect to work on fast‑paced and innovative projects with a world‑class team. We are based out of a WeWork office in Bangalore.

Salary Range: 20-30 LPA, based on experience

About Amuse Labs

Since its beginning at Stanford University in 2013, Amuse Labs has established itself very well in the global publishers’ market, as the smart games platform of choice for top leading news publishers of the world, such as The Guardian, The Irish Times, The Los Angeles Times, The Indian Express and others. Amuse Labs was co‑founded by Sudheendra Hangal, a Ph.D. from Stanford's Computer Science Department; Jaya Hangal, a member of the team that developed Java at Sun Microsystems; and John Temple, a veteran journalist who has been Managing Editor of the Washington Post and President at First Look Media.

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