SEO Manager

Cashfree Payments; Bengaluru; On-site; INR 800,000 - 1,500,000; Full time

Job summary

A leading fintech company in Bengaluru is searching for an SEO Manager to enhance organic visibility and drive traffic. The ideal candidate has 4–6 years of B2B SEO experience and expertise in LLM SEO techniques. Responsibilities include building an SEO gameplan and collaborating with various teams to create SEO-friendly experiences. This position offers full-time employment with significant growth opportunities.

Qualifications

• 4–6 years of SEO experience, ideally in agency + B2B marketing settings.
• Track record of driving results in B2B SEO.
• Familiarity with LLM SEO techniques and visibility strategies.

Responsibilities

• Build and lead SEO & ASO gameplan.
• Implement LLM SEO strategies using AI tools.
• Work closely with the website tech team on SEO-friendly landing pages.

Skills

SEO experience

B2B marketing

LLM SEO techniques

Technical SEO

Analytical skills

Tools

GA4

SEMrush

Ahrefs

Screaming Frog

Job description

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We're on the hunt for an ambitious and hands-on SEO Manager who’s ready to own and supercharge Cashfree’s organic growth. If you live and breathe SEO, have agency hustle, B2B brains, and are already experimenting with AI and LLM-powered search strategies — we want you.

You’ll be part of a team that’s building the future of fintech in India — and we want our organic footprint to lead the charge.

Key Responsibilities

• Build and lead our SEO & ASO gameplan to increase organic visibility, drive relevant traffic, and impact business KPIs
• Tap into the future of SEO by implementing LLM SEO strategies and using AI tools to scale content, keyword targeting, and search relevance
• Work closely with the website tech team to ensure the go-live of website landing pages while keeping it SEO-friendly
• Analysing the script needed for marketing purpose (JS and CSS)
• Partner with content, product, design, and engineering teams to implement seamless SEO-first experiences.
• Run deep keyword research, competitor benchmarking, and technical audits that uncover insights and actions.
• Own our on-page and off-page optimization — from metadata and schema to site structure and backlinks.
• Use tools like GA4, GSC, Ahrefs, and SEMrush to track what’s working, what’s not, and what’s next.
• Stay two steps ahead of every algorithm update, LLM shift, and AI trend — and use them to our advantage.
• Coach junior SEO teammates and manage agency collaborations when needed.

Qualifications & Skills

• 4–6 years of SEO experience, ideally in agency + B2B marketing settings.
• Track record of driving results in B2B SEO with an understanding of long, complex buyer journeys.
• Familiarity with LLM SEO techniques and visibility strategies on large language models (like ChatGPT, Gemini, etc.).
• Experience with AI-driven SEO tools and approaches.
• Solid grasp of technical SEO: audits, crawling, structured data, and performance optimization.
• Fluency in tools like GA, GSC, Ahrefs, SEMrush, Screaming Frog, etc.
• Good understanding of CMS systems (WordPress, Framer)
• Basic knowledge of HTML, CSS, and JS
• Strong analytical, communication, and project management chops.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing

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