Growth Marketer

Amuse Labs; Bengaluru; On-site; INR 1,600,000 - 2,500,000; Full time

Benefits offered by this job

Salary comparable to Tech MNCs

Annual bonus based on performance

Employee and family health insurance

Exposure to international markets

Flexible work environment

Excellent work culture

Job summary

A dynamic technology company based in Bangalore is seeking a Marketing Specialist to drive product visibility and engagement in new markets. This role is essential for shaping and executing marketing campaigns, collaborating with business teams, and engaging communities. Ideal candidates will have strong writing skills, proficiency in marketing tools, and a hands-on approach in a fast-paced environment. Benefits include competitive salary, annual bonuses, and health insurance cover.

Qualifications

• 1-2 years of experience in marketing at a B2B SaaS startup.
• A personal interest in crosswords or puzzle-solving.
• International exposure or knowledge of multiple languages.

Responsibilities

• Create marketing collateral to showcase our platform’s value.
• Execute marketing campaigns across various channels.
• Design and implement go-to-market strategies.

Skills

Strong writing skills

Excellent English proficiency

Creativity

Detail-oriented

Adaptability

Proficiency in marketing tools

Excellent communication skills

Tools

WordPress

HubSpot

SEMrush

Google Ads

Job description

Amuse Labs aims to increase its market share in online publishing and enter exciting new markets like employee engagement and gamified advertising. We’re looking for someone who is excited by the opportunity to scale the product through marketing.

You will play a crucial role in crafting and executing a marketing strategy to attract, engage, and convert our target audience. You will collaborate closely with the business team to help create and execute strategies that drive new inbound interest and sustained engagement.

Key Responsibilities

• Create marketing collateral to showcase our platform’s value and features
• Execute marketing campaigns across different channels and regions to drive results
• Design and implement go-to-market strategies for new and existing markets
• Support event marketing initiatives with the right marketing collateral
• Track and analyze key metrics to refine marketing efforts based on data
• Engage communities of puzzle creators and enthusiasts who use our platform
• Stay updated on the product, industry trends, and competitors

Skills and Qualifications

Required

• Strong writing skills with excellent English proficiency and grammar
• Creative, detail-oriented, and organized, with a hands‑on approach to work.
• Adaptable and eager to learn in a fast‑paced startup environment.
• Proficiency in marketing tools like WordPress, HubSpot, SEMrush, and Google Ads.
• Excellent communication skills, both written and verbal.

Preferred:

• A personal interest in crosswords or puzzle‑solving
• 1‑2 years of experience in marketing, ideally at a B2B SaaS startup
• Proficiency in marketing tools like WordPress, HubSpot, SEMrush, and Google Ads.
• International exposure or knowledge of multiple languages

Benefits

• Salary comparable to that of Tech MNCs and commensurate with experience.
• Annual bonus based on individual and company performance
• Employee and family health insurance cover for Rs. 5 lakhs per year
• Exposure to international markets
• Flexible work environment
• Excellent work culture (supportive, collaborative, autonomy, mentorship, fun, team, learning environment for professional development)
• High‑quality team, work with the best

You will be mentored by senior managers and technologists and can expect to work on fast‑paced and innovative projects with a world‑class team. We are based out of a WeWork office in Bangalore.

Salary Range: 16‑25 LPA, based on experience

Queries Write to us at [e-mail]

About Amuse Labs

Since its beginning at Stanford University in 2013, Amuse Labs has established itself very well in the global publishers’ market, as the smart games platform of choice for top leading news publishers of the world, such as The Washington Post, The Guardian, The Irish Times, The Los Angeles Times, The Indian Express and others.

Amuse Labs was co‑founded by Sudheendra Hangal, a Ph.D. from Stanford's Computer Science Department; Jaya Hangal, a member of the team that developed Java at Sun Microsystems; and John Temple, a veteran journalist who has been Managing Editor of the Washington Post and President at First Look Media.