Senior SEO Executive

Amura Marketing Technologies; Maharashtra; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Amura is seeking a Senior SEO Executive to independently manage SEO strategy, execution, and performance across multiple client accounts from its Pune office.

The role requires 3–5 years of hands-on SEO experience, with expertise across Technical, On-page, Off-page and Content SEO, plus familiarity with AEO/GEO and Local/International SEO. You will analyse sites, coordinate with content and development teams, and deliver data-driven insights.

Qualifications

• 3–5 years of hands-on SEO experience, preferably in an agency environment.
• Strong expertise in Technical SEO, On-page SEO, Off-page SEO and Content SEO.
• Hands-on experience with AEO and GEO.
• Strong working knowledge of Local SEO and International SEO.
• Experience with competitor and SERP analysis and with reviewing content for SEO, intent and E-E-A-T.
• Experience using Google Search Console, GA4, Screaming Frog and SEMrush; able to create dashboards in Looker Studio.

Responsibilities

• Own SEO planning and execution for assigned client accounts.
• Conduct keyword research, search-intent analysis, competitor analysis, keyword-gap and content-gap analysis.
• Perform technical SEO audits covering crawlability, indexability, site architecture, internal linking, canonicalization, redirects, sitemaps, schema, Core Web Vitals and JavaScript basics.
• Manage On-page, Content, Local and International SEO requirements.
• Review content from an SEO perspective and provide recommendations on search intent, topical depth and internal linking.

Skills

SEO strategy

Technical SEO

On-page SEO

Off-page SEO

Content SEO

AEO/GEO

Local SEO

International SEO

Competitor analysis

Analytics dashboards

AI automation in SEO

HTML/CSS basics

JavaScript SEO basics

Client management

Tools

Screaming Frog

GA4

Google Search Console

SEMrush

Looker Studio

HTML/CSS

Job description

Role Overview

Amura is looking for a

Experience: 3–5 Years
Location: Pune
Employment Type: Full-time
Role Overview: Amura is looking for a Senior SEO Executive who can independently manage SEO strategy, execution and performance across multiple client accounts.

This is a hands-on individual contributor role with account ownership. The candidate should be able to independently analyse websites, search performance and competitors, identify growth opportunities, recommend actions, coordinate implementation and measure outcomes.

Key Responsibilities

• Own SEO planning and execution for assigned client accounts.
• Conduct keyword research, search-intent analysis, competitor analysis, keyword-gap and content-gap analysis.
• Perform detailed Technical SEO audits covering crawlability, indexability, site architecture, internal linking, canonicals, redirects, sitemaps, schema, Core Web Vitals and JavaScript SEO basics.
• Manage On-page SEO, Content SEO, Local SEO and International SEO requirements.
• Review website and blog content from an SEO perspective and provide recommendations covering search intent, topical depth, internal linking, content structure and E-E-A-T.
• Identify content refresh, consolidation, new-page and topical-authority opportunities.
• Work with Content and Development teams to implement SEO recommendations and validate fixes after deployment.
• Analyse SEO performance through Google Search Console, GA4, SEMrush and Looker Studio, identify root causes behind changes and recommend corrective actions.
• Develop and implement AEO/GEO strategies for Google AI Overviews, AI-led search and emerging answer-engine experiences.
• Use AI and SEO automation for keyword clustering, competitor research, content analysis, reporting, monitoring and repetitive SEO workflows.
• Monitor rankings, organic traffic, visibility, CTR, landing-page performance, leads and conversions.
• Prepare insight-led reports and participate in client discussions, clearly explaining what changed, why it changed and what should happen next.
• Review work of junior SEO team members where required.

Must-Have Skills

• 3–5 years of hands-on SEO experience, preferably in an agency environment.
• Strong expertise in Technical SEO, On-page SEO, Off-page SEO and Content SEO.
• Hands-on experience with AEO and GEO.
• Strong working knowledge of Local SEO and International SEO.
• Strong competitor and SERP analysis capability.
• Experience reviewing content and providing SEO, search-intent and E-E-A-T recommendations.
• Hands-on experience with Google Search Console, GA4, Screaming Frog and SEMrush.
• Ability to create and interpret SEO dashboards using Looker Studio.
• Experience using AI tools and SEO automation to improve SEO workflows.
• Understanding of structured data/schema and Core Web Vitals.
• Working knowledge of HTML/CSS and basic JavaScript SEO.
• Ability to independently manage multiple client accounts.
• Strong analytical, client communication and cross-functional coordination skills.

What Success Looks Like

A Senior SEO Executive at Amura should be able to independently open Screaming Frog, GSC, GA4, SEMrush and Looker Studio, analyse a website and its competitors, identify the problem or growth opportunity, recommend the right action, drive implementation and measure the impact.

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