SEO Manager

equentis; Mumbai; On-site; INR 600,000 - 1,000,000; Full time

Job summary

equentis is seeking a passionate SEO practitioner to drive organic growth across multiple geographies. You will own end-to-end SEO initiatives, from audits and keyword research to content optimization and technical backlog management.

You will collaborate with IT, creative, and content teams to deliver best-in-class SEO campaigns, with a focus on Core Web Vitals, link building, and performance measurement. Multilingual SEO experience is a plus.

Qualifications

• 4-6 years of experience in SEO.
• Hands on experience with SEO tools (SEMRush, AHREFS, Google Analytics, Google My Business, Google Tag Manager).
• Experience with Core Web Vitals and technical SEO.
• Ability to foster cross-functional collaboration for SEO campaigns.
• Experience with multilingual and multiregional SEO a plus.

Responsibilities

• Develop and implement SEO strategies to drive organic traffic.
• Conduct site audits, keyword research, content optimization, and competitor analysis.
• Collaborate with product, IT, creative, and content teams to execute campaigns.
• Establish processes to integrate SEO into content development, paid search, social, and PR.
• Lead reporting on KPI such as rankings, organic traffic, and conversions, including YouTube SEO.

Skills

SEO Strategy

Keyword research

Analytics

Project management

Content writing

Multilingual SEO

Competitive analysis

Technical SEO

Tools

SEMRush

Ahrefs

Google Analytics

Google My Business

Google Tag Manager

Job description

Company profile: A fast-growing SEBI registered Fintech with 1Mn+ registered users on the path to becoming a unicorn by 2025. With a team size of 600+ and growing, centres across Mumbai, Delhi, Bangalore & Pune we are ramping up aggressively for the exciting next phase of growth.

What is the role?

We are looking for a passionate SEO practitioner to contribute the growth of organic acquisition vertical. will research, ideate & execute own SEO best practices from start to finish along with the technical backlog. You'll leverage your expertise in SEO, ad tech, analytics & project management while partnering cross-functionality with IT, creative and content teams to deliver best-in-class SEO campaigns.

Key responsibilities

A) Developing and implementing SEO strategies:

- Drive organic search traffic by conducting site audits, keyword research, content optimization, and competitor analysis.

- Work with product teams to prioritize opportunities and drive execution.

- Champion SEO content and ongoing trends with thorough competitive research.

B) Create, improve and build processes / methodologies to ensure SEO is incorporated in web content development process, paid search, social and PR with:

- Hands on experience on SEO tools like SEMRush, AHREF, Google Analytics, Google My Business, Google Tag Manager

- Expertise of Core Web Vitals, Page loading speed, troubleshooting other technical SEO issues.

- Design and implement a link building strategy for various websites across different geographies.

- Identify and improve website crawling and indexing, page speed, user experience, and mobile-friendliness.

- Good technical understanding of website usability, server logs, structured data, XML sitemaps, website performance and content management.

C) Reporting on SEO & CRO performance to provide regular reports on key metrics such as search engine rankings, organic traffic, and conversions. Also, YouTube SEO. Oversee the measurement and tracking of site rank factors, keywords, internal and external links, and site content while setting measurable goals that can demonstrate improvement in organic traffic.

D) Collaborating with other teams such as content and development, to ensure that SEO best practices are being implemented throughout the company's website.

E) Conducting competitive analysis to identify areas of opportunity and areas where the company may be falling behind in terms of SEO. Keeping up-to-date with SEO trends and best practices for thought leadership

What are we looking for?

• 4-6 years of experience in SEO
• Hands on experience on SEO tools like SEMRush, AHREF, Google Analytics, Google My Business, Google Tag Manager
• Ability to prioritize all the tasks and initiatives with focus on execution, strong bias for action
• Excellent verbal and written communication skills: Ability to have deep empathy for users and to adapt how you communicate to best reach and engage your audience
• Demonstrated strength in strategic thinking/market analysis /competitive analysis.
• Comfortable writing and editing content for ad copies, landing page snippets, descriptions, etc.
• Note: Handling Multilingual & Multiregional SEO with BFSI industry experience is a plus.

Must Have’s:

• Customer-first approach: That's the North Star. Everything we do is to make our users investment experience better & rewarding.
• Ownership: We don't just sport lab coats, but we experiment-a lot. And we take ownership.
• Data-driven: The source of truth. Simple as that.