Search Engine Optimization Manager

Amber; Pune District; On-site; INR 1,800,000 - 2,800,000; Full time

Job summary

Amber is a global student accommodation platform seeking an experienced SEO leader to spearhead our search performance from Pune. You will own the end-to-end SEO roadmap, coordinating with product, growth, content, and engineering teams to drive qualified traffic and organic revenue.

The ideal candidate has 5+ years in SEO, strong analytics skills, and hands-on experience with GA4, Google Search Console, Ahrefs/SEMrush, and modern dashboards.

Qualifications

• 5+ years in SEO with leadership experience.
• Strong ability to conduct keyword research and analyze intent.
• Proficient with analytics, dashboards and data-driven decision making.
• Experience coordinating cross-functional teams.

Responsibilities

• Lead SEO strategy across on-page, off-page, technical, local/hyperlocal, and international domains.
• Conduct keyword research and intent analysis to guide content planning.
• Perform site audits and resolve crawl, indexing, page-speed, and Core Web Vitals issues.
• Define and report OKRs/KPIs (traffic, rankings, conversions, organic revenue).
• Manage link-building, outreach, and digital PR campaigns.
• Collaborate cross-functionally (product, growth, content, engineering, paid media).
• Present performance and strategy updates to senior leadership.

Skills

Leadership

Communication

Strategic planning

Project management

Problem solving

Tools

GA4

Google Search Console

Ahrefs

SEMrush

Screaming Frog

Looker Studio

Data Studio

Excel

HTML/CSS

Job description

About Amber

Amber is a global student accommodation platform helping students find and book ideal housing near top universities worldwide. With a presence in 100+ cities and partnerships with 300+ property providers, we’re transforming the student housing experience through technology, transparency, and data-driven growth.

Location: Pune (Work From Office- Viman Nagar)

Job Type: Full-time

Key responsibilities

• Lead SEO strategy across on-page, off-page, technical, local/hyperlocal, and international domains
• Conduct keyword research and intent analysis to guide content planning
• Perform site audits and resolve crawl, indexing, page-speed, and Core Web Vitals issues
• Define and report OKRs/KPIs (traffic, rankings, conversions, organic revenue)
• Manage link-building, outreach, and digital PR campaigns
• Collaborate cross-functionally (product, growth, content, engineering, paid media)
• Present performance and strategy updates to senior leadership

Hard skills we are looking for

• 5+ years in SEO, with at least 2+ years in team, agency, or cross-functional leadership
• Expertise in GA4, Google Search Console, Ahrefs, SEMrush, Screaming Frog, and dashboard tools
• Technical SEO mastery: HTML/CSS, schema markup, hreflang, crawl/index optimization, site architecture
• Advanced keyword modeling, A/B testing, optimization of CTR and conversion metrics
• Strong ability in data analysis and dashboard building using Looker Studio/Data Studio, Excel, and attribution tracking
• Comfortable with CMS platforms and simple scripting or automation for scaling SEO tasks

Soft skills we are looking for

• Excellent communicator with ability to align with both technical teams and executive stakeholders
• Strong strategic planner and project manager in fast-paced and ambiguous environments
• Proactive troubleshooter, adaptable to algorithm shifts and search format changes (AI/LLM/SGE)
• High ownership mindset, data-driven yet intuitive, with iterative testing and attention to detail
• Leadership presence: mentoring, stakeholder empathy, conflict resolution, and influencing cross-functional teams