SEO & AEO Optimization - Digital Marketing

NetCom Learning; Hyderabad; On-site; INR 600,000 - 900,000; Full time

Job summary

NetCom Learning in Hyderabad is seeking a Digital Marketing Specialist focusing on SEO & AEO optimization. The role is a full-time, work-from-office position with US shift hours. You will lead SEO/SMO initiatives, audits, and collaboration with product and content teams to drive organic growth.

The ideal candidate has 4+ years of SEO experience and proficiency with Google Search Console, Ahrefs, SEMrush, Tableau/Looker Studio. A proven track record of boosting traffic and conversions is required.

Qualifications

• 4+ years of SEO experience.
• Experience managing SEO & SMO for product and content pages and driving organic visits.
• Proven track record in designing and delivering SEO plans in fast-paced businesses.
• Ability to increase organic traffic and conversions; strong understanding of ranking factors.

Responsibilities

• Lead enterprise-level SEO & SMO strategies aligned with business goals.
• Audit, optimize, and scale technical SEO including site architecture and CWV.
• Optimize landing pages, certification pages, vendor pages, blogs, and program pages.
• Drive off-page SEO, backlinks, and brand mentions to improve authority.
• Build SEO dashboards and provide actionable insights to leadership.

Skills

SEO expertise

SMO management

Analytics and reporting

Technical SEO

Tools

Google Search Console

Ahrefs

SEMrush

Tableau / Looker Studio

Job description

SEO & AEO Optimization - Digital Marketing

4+ Years

Full-Time

Job Title : Digital Marketing Specialist- AEO & GEO optimization

Location: Hyderabad | Work From Office (WFO)

Shift/Working Hours: US Shift | 3 PM-12 AM

Employment Type: Full-time

Company Overview

Sarder Inc. is a global family of innovative companies united by a bold vision — to educate and certify over one billion people worldwide. We are redefining lifelong learning through a diverse portfolio that spans corporate training, AI certifications, e-Learning, proctoring solutions, and thought-leadership media.

Our ecosystem includes NetCom Learning, NetCom+, AI Certs, AI Labs 365, Adoptify AI, and Sarder TV, each contributing to our mission of shaping a future-ready workforce in an AI-driven world. With a strong culture of innovation and continuous learning, Sarder Inc. empowers individuals and organizations to upskill, stay relevant, and thrive in a rapidly evolving digital era.

Key Responsibilities

Who you are:

• 4+ years of experience in SEO
• Demonstrated experience of managing SEO & SMO for both product and content pages, involving Organic visits per month
• A proven track record in successfully designing and delivery of SEO plans and strategies in fast paced businesses
• Proven success in increasing organic traffic and conversions.
• Solid comprehension of search engine ranking factors, algorithms, site architectures and strategies
• Expert in tools like Google Search Console, Ahrefs, SEMrush, Tableau, and many more
• Develop and execute enterprise-level SEO & SMO strategies aligned with NetCom Learning’s business, training, and revenue goals.
• Identify organic growth opportunities through competitor analysis, market trends, search demand, and audience insights.
• Drive measurable SEO & SMO outcomes focused on traffic growth, lead generation, engagement, and pipeline contribution.
• Support vendor-focused GTM initiatives with SEO-driven content and visibility strategies.
• Keep up to date with latest SEO trends, Google algorithm updates with a purpose of gathering new skills that provide a competitive edge over the competition
• Coordinate with product team for any website redesign initiatives or new product launches
• Create strategies and formulate new avenues to drive organic traffic and revenue growth while ensuring these strategies are in line with the business's overall goals and objectives

Technical SEO

• Conduct comprehensive technical SEO audits covering crawlability, indexing, Core Web Vitals, structured data, site architecture, and mobile optimization.
• Collaborate with development and product teams to resolve technical SEO issues and improve overall website performance.
• Optimize large-scale website architecture, internal linking, and canonicalization to improve search visibility and scalability.
• Monitor and improve website health using tools like Google Search Console, Screaming Frog, Ahrefs, Semrush and GA4.

On-Page SEO & Content Optimization

• Lead optimization of landing pages, certification pages, vendor pages, blogs, and training program pages.
• Implement best practices for metadata, schema markup, semantic SEO, content hierarchy, and internal linking.
• Work closely with product marketing teams to build topical authority across different product categories.
• Ensure SEO alignment with UX, conversion rate optimization (CRO), and content engagement strategies.

Off-Page SEO & Brand Authority

• Lead scalable and ethical off-page SEO initiatives including digital PR, outreach campaigns, backlinks, and brand mentions.
• Build domain authority through partnerships, community engagement, and content amplification channels.
• Support brand visibility initiatives across platforms such as Reddit, Quora, Medium, Dev.to, and vendor ecosystems.

Analytics, Reporting & Performance Insights

• Build and manage SEO dashboards and reporting frameworks using GA4, Google Search Console, Looker Studio, and SEO tools.
• Track keyword rankings, organic traffic, lead performance, and conversion metrics across vendors and business units.
• Deliver actionable insights and executive-level reporting to leadership and stakeholders.
• Measure SEO & SMO ROI and continuously optimize strategies based on performance trends and business impact.

Leadership & Cross-Functional Collaboration

• Collaborate with content, design, development, and operations teams to execute integrated growth initiatives.
• Drive process improvements and automation initiatives using AI and SEO tools to enhance team productivity and reporting efficiency.
• Partner with sales, client success, and business development teams to support revenue growth through organic search initiatives.
• Contribute to thought leadership through blogs, webinars, vendor collaborations, and industry-focused content initiatives.