Growth & Innovation Executive

EY; New Delhi; On-site; INR 1,800,000 - 2,400,000; Full time

Job summary

EY in New Delhi invites an Executive to lead national SEO, AEO and GEO initiatives across websites and digital properties. You will plan, manage, and execute end-to-end strategies aligned with growth objectives, collaborating with multiple business units to translate goals into scalable optimization programs.

You will stay ahead of AI-powered search trends, audit content, refine structure with schema, and mentor junior team members.

Qualifications

• Bachelor's degree in English, Marketing, Business, or related field.
• 20+ years of experience in SEO/content optimization/digital editorial roles.
• Strong writing/editing with a search-first mindset.
• Hands-on with SEO tools (SEMrush, Ahrefs, GSC) and analytics (GA/Adobe).
• Knowledge of AEO/GEO, structured content, schema, and AI-friendly optimization.
• CMS familiarity, basic HTML/CSS, and stakeholder management.

Responsibilities

• SEO, AEO & GEO strategy & execution.
• Plan, manage, and execute end-to-end SEO/AEO initiatives across sites.
• Develop and implement SEO/AEO/GEO strategies aligned with business goals for better visibility and conversions.
• Plan and support global content strategies with SEO/AEO priorities for conversion-focused formats.
• Collaborate with multiple units to translate objectives into optimization plans.
• Stay updated with AI-powered trends and apply learnings in day-to-day work.
• Edit, review, and develop optimized content aligned with search intent and AI discovery.
• Structure content with headings, summaries, FAQs, internal linking, and schema formatting.
• Work with writers, designers, developers, and PMs to ensure best practices from ideation to publication.
• Conduct content audits to improve rankings, featured snippets, and AI responses.
• Perform technical SEO audits and site health checks; implement recommendations with developers.
• Analyze performance using Analytics tools; create dashboards and actionable insights.
• Integrate SEO efforts with other digital marketing initiatives; mentor junior team members.

Skills

SEO strategy

AEO strategy

GEO strategy

Content optimization

Editorial mindset

CMS knowledge

HTML/CSS

Analytics proficiency

Adobe Analytics

Google Analytics

Google Search Console

SEO tools

Education

Bachelor's degree (English/Marketing/Business)

B.E./B.Tech./M.Des./B.Des

Digital marketing certification

Tools

SEMrush

Ahrefs

Google Search Console

Job description

Job Summary

The opportunity: Executive-National-Markets-CBS - BMC - Growth and Innovation - New Delhi

Responsibilities

• SEO, AEO & GEO strategy & execution
• Independently plan, manage, and execute end-to-end SEO and AEO initiatives across websites and digital platforms.
• Develop and implement SEO, AEO, and GEO strategies aligned with business objectives to improve visibility, engagement, and conversions.
• Plan and support global content strategies in sync with SEO and AEO priorities, shaping content formats and page structures toward conversion goals.
• Work closely with multiple business units to understand objectives and translate them into effective SEO, AEO, and GEO execution plans.
• Stay updated with the latest SEO trends, including AI-powered and generative search, and apply learnings in day-to-day execution.
• Edit, review, and develop high-quality, optimized content aligned with search intent, answer-based queries, and AI-driven discovery.
• Structure content using clear headings, summaries, FAQs, internal linking, and schema-ready formatting to improve performance across search engines, answer engines, and AI platforms.
• Collaborate with content writers, designers, developers, and project managers to ensure content adheres to SEO, AEO, and GEO best practices from ideation through publication.
• Conduct regular content audits to enhance rankings, featured snippet visibility, People Also Ask coverage, and inclusion in AI-generated responses.
• Ensure content remains accurate, authoritative, context-rich, and up to date, supporting trust and credibility signals.
• Perform technical SEO audits, on-page optimization, and site health checks to maintain search engine friendliness.
• Partner with developers to implement technical, structural, and performance-related SEO recommendations.
• Optimize URLs, metadata, internal linking, schema markup, and page architecture for improved discoverability.
• Analyze SEO and content performance using Adobe Analytics, Google Analytics, Google Search Console, and SEO tools.
• Create performance dashboards and reports with actionable insights and recommendations.
• Improve efficiency by leveraging tools, automation, and standardized SEO processes.
• Integrate SEO, AEO, and GEO efforts with other digital marketing initiatives to support broader business goals.
• Contribute to the development of SEO, AEO, and GEO best practices, guidelines, and playbooks, especially in the AI-powered search space.
• Guide and mentor junior team members to enable effective and efficient delivery.

Qualifications

• Bachelors degree in English, Marketing, Business, or a related field./ B.E/B.Tech/M.Des/B.Des
• 23 years of experience in SEO, content optimization, or digital editorial roles.
• Strong writing and editing skills with a search-first mindset.
• Hands-on experience with SEO tools (SEMrush, Ahrefs, Google Search Console) and analytics platforms (Google / Adobe Analytics).
• Working knowledge of AEO and GEO, including structured content, schema, FAQs, and AI-friendly optimization techniques.
• Familiarity with CMS platforms and basic HTML/CSS.
• Strong analytical, communication, and stakeholder management skills.
• Ability to work independently, manage priorities, and mentor junior team members.
• Continuous learner with interest in AI-led and future search ecosystems.

Skills and Attributes

• Bachelor of Technology in Computer Science
• Bachelor of Computer Applications
• Master of Business Administration
• Certificate in Digital Marketing
• Certification in Data Analytics

Experience

• SEO & SEM (2+ years)
• Digital Marketing (2+ years)