Search Engine Optimization Lead

Signity Software Solutions; Mohali, Sahibzada Ajit Singh Nagar, Panchkula; On-site; INR 1,400,000 - 2,200,000; Full time

Benefits offered by this job

Competitive salary and benefits

High-impact SEO initiatives

Exposure to latest SEO tools and AI

Growth-oriented environment

Lead and mentor SEO team

Diverse B2B, IT, SaaS projects

Job summary

Signity Software Solutions Pvt. Ltd. in Mohali, Punjab, seeks an experienced SEO Lead to head SEO initiatives, improving organic visibility and driving qualified traffic and leads.

The ideal candidate will own strategy across Technical, On-Page, Off-Page, AEO, GEO, content SEO, and AI-driven search, with team leadership and performance optimization responsibilities. Work from Office in Mohali.

Qualifications

• 7-10 years of hands-on SEO experience in IT services, SaaS, or a technology-driven org.
• Strong expertise in Technical SEO, On-Page SEO, Off-Page SEO, AEO, and GEO.
• Knowledge of AI-powered search, LLM-driven discovery, and Generative Engine Optimization.
• Proficient in SEMrush, Ahrefs, Moz, Screaming Frog, GA4, and Google Search Console.
• Good understanding of Schema Markup, Core Web Vitals, crawlability, indexing, and site architecture.
• Basic knowledge of HTML, CSS, and JavaScript.
• Proven experience in organic lead generation, CRO, and SEO performance improvement.
• Strong analytical and problem-solving skills.
• Excellent communication, leadership, and team-management skills.

Responsibilities

• Develop and execute comprehensive SEO strategies aligned with business and revenue objectives.
• Lead and mentor SEO team, assign tasks, and ensure timely delivery.
• Review team performance and provide guidance to improve productivity and results.
• Manage multiple SEO projects and ensure quality standards are maintained.
• Conduct advanced keyword research and optimize site content and structure.
• Perform technical SEO audits and collaborate with developers on fixes.
• Optimize content for intent, E-E-A-T, and SERP features.
• Drive organic leads and conversions through landing pages and funnels.
• Monitor performance with GA4, GSC, SEMrush, Ahrefs, Moz, and Looker Studio; report ROI.
• Stay updated on AI search trends and evolving search behavior.

Skills

SEO strategy

Technical SEO

On-Page SEO

Off-Page SEO

Link building

Content SEO

AEO

GEO

AI search

GA4

SEO tools

Leadership

Team management

Analytics

HTML basics

Education

Bachelor's in Marketing

MBA

Tools

Semrush

Ahrefs

Moz

Screaming Frog

Google Search Console

Looker Studio

Job description

Job Title:SEO Lead

Location: Mohali, Punjab
Experience: 7-10 Years
Work Mode: Work from Office
Company: Signity Software Solutions Pvt. Ltd.

About the Role

Signity Software Solutions Pvt. Ltd. is looking for an experienced and results-driven SEO Lead to lead SEO initiatives, improve organic visibility, and drive qualified traffic and leads. The ideal candidate should have strong expertise in Technical SEO, On-Page SEO, Off-Page SEO, AEO, GEO, Content SEO, and AI-driven search, along with experience in strategy, team handling, and performance optimisation.

Key Responsibilities

SEO Strategy & Leadership

• Develop and execute comprehensive SEO strategies aligned with business and revenue objectives.
• Create SEO roadmaps, set KPIs, and monitor campaign performance.
• Lead and mentor SEO team members, assign tasks, and ensure timely delivery.
• Review team performance and provide guidance to improve productivity and results.
• Manage multiple SEO projects and ensure quality standards are maintained.

On-Page & Technical SEO

• Conduct advanced keyword research based on search intent, competition, traffic, and business potential.
• Optimize website content, title tags, meta descriptions, headings, URLs, internal linking, and site architecture.
• Conduct technical SEO audits covering crawlability, indexing, redirects, canonicalization, structured data, and Core Web Vitals.
• Work with development teams to identify and resolve technical SEO issues.
• Ensure websites are mobile-friendly, fast, responsive, and search-engine compliant.
• Implement and optimize Schema Markup and Structured Data.

Off-Page SEO & Link Building

• Develop and execute ethical and high-quality link-building strategies.
• Manage outreach campaigns with publishers, bloggers, and relevant industry websites.
• Build a strong and authoritative backlink profile.
• Monitor backlink quality and identify potential risks or opportunities.

AEO, GEO & AI Search

• Develop AEO (Answer Engine Optimization) strategies to improve visibility in featured snippets, answer engines, and conversational search.
• Implement GEO (Generative Engine Optimization) strategies to improve brand visibility across AI-powered search experiences.
• Optimize content for Google AI Overviews, ChatGPT, Gemini, and other AI-driven search platforms.
• Monitor brand mentions, citations, and visibility across AI-generated search results.
• Use AI tools for keyword research, competitor analysis, content optimization, SEO automation, and reporting.
• Stay updated with LLM-driven search, AI search trends, and evolving search behavior.

Content SEO

• Develop SEO-focused content strategies based on search intent, keyword opportunities, and business objectives.
• Collaborate with content writers and marketing teams to create authoritative, engaging, and conversion-focused content.
• Identify content gaps and opportunities for improving organic visibility.
• Optimize existing content to improve rankings, traffic, engagement, and conversions.
• Ensure content follows E-E-A-T and search engine best practices.

Organic Lead Generation & CRO

• Drive qualified leads through SEO-optimized landing pages, service pages, blogs, and conversion funnels.
• Identify opportunities to improve organic conversion rates.
• Optimize CTAs, forms, landing pages, and user journeys in collaboration with relevant teams.
• Track organic leads, conversions, and revenue contribution.

Analytics & Reporting

• Monitor SEO performance using GA4, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, and Looker Studio.
• Track organic traffic, keyword rankings, conversions, backlinks, visibility, and ROI.
• Prepare regular SEO performance reports with actionable insights.
• Identify and proactively address traffic and ranking drops.
• Conduct competitor and market analysis to identify new growth opportunities.

Product SEO Added Advantage

• Experience in product SEO or product marketing will be an added advantage.
• Develop SEO strategies for product pages, feature pages, use cases, comparison pages, and product-led content.
• Identify product-related search opportunities based on customer pain points and buying intent.

Required Skills & Qualifications

• 7-10 years of hands-on SEO experience, preferably in an IT services, SaaS, B2B, agency, or technology-driven organization.
• Strong experience in Technical SEO, On-Page SEO, Off-Page SEO, Link Building, Content SEO, AEO, and GEO.
• Hands-on understanding of AI-powered search, LLM-driven discovery, conversational search, and Generative Engine Optimization.
• Strong proficiency in SEMrush, Ahrefs, Moz, Screaming Frog, GA4, and Google Search Console.
• Good understanding of search engine algorithms, ranking factors, search intent, SERP analysis, and competitor research.
• Strong knowledge of Schema Markup, Core Web Vitals, crawlability, indexing, and website architecture.
• Basic knowledge of HTML, CSS, and JavaScript.
• Proven experience in organic lead generation, conversion optimization, and SEO performance improvement.
• Strong analytical and problem-solving skills.
• Excellent communication, leadership, and team-management skills.
• Ability to manage multiple projects and meet deadlines.
• Product SEO/Product Marketing experience will be an added advantage.

Educational Qualifications

• Bachelor's degree in Marketing, Business Administration, IT, Computer Science, or a related field.
• MBA or relevant postgraduate qualification will be an added advantage.

What We Offer

• Competitive salary and benefits.
• Opportunity to work on high-impact SEO, AEO, GEO, and AI Search initiatives.
• Exposure to the latest SEO tools, AI technologies, and search marketing trends.
• Collaborative and growth-oriented work environment.
• Opportunity to lead and mentor a talented SEO team.
• Exposure to diverse B2B, IT, SaaS, and product-based projects.
• Opportunity to contribute directly to business growth and digital transformation.