Senior Digital Marketing & SEO Lead

Desirous Global Consulting; Hyderabad; In loco; INR 400.000 - 600.000; Tempo pieno

Descrizione del lavoro

Desirous Global Consulting in Hyderabad, Telangana is seeking a Senior Digital Marketing & SEO Lead with 4–5+ years of experience to independently manage websites and digital marketing projects across industries. The role requires ownership from 0 to sustainable organic growth, strong Google rankings and a measurable digital presence.

You will blend technical SEO, content strategy, analytics and project management to drive business results and lead a team.

Competenze

• 4–5+ years of experience in digital marketing and SEO.
• Experience managing multiple websites and digital marketing projects.
• Strong ownership of websites from initial planning to organic growth and top rankings.

Mansioni

• Take ownership of websites from planning through development, optimization, growth and ongoing performance improvement.
• Coordinate with developers, designers and content teams to ensure SEO-friendly implementation.
• Develop comprehensive SEO strategies aligned with business objectives.
• Conduct keyword research, competitor analysis and search intent analysis.
• Create SEO roadmaps based on goals, budgets, timelines and resources.
• Lead and mentor junior SEO executives, writers, interns, and freelancers.

Descrizione del lavoro

Senior Digital Marketing & SEO Lead

Manufacturing & Production Full-Time Job ID: DGC01222

Hyderabad, Telangana 4-6 Yrs ₹400000 - ₹600000 Yearly

Experience:4–5+ Years
Employment Type:Full-Time

Role Overview

We are looking for an experienced and highly hands‑onSenior Digital Marketing & SEO Leadwho has independently managed multiple websites and digital marketing projects across different industries and domains.

The ideal candidate should have a proven ability to take ownership of a website from0 → organic growth → strong Google rankings → sustainable digital presence.

This role requires someone who can combinetechnical SEO, content strategy, digital marketing, analytics, project management, and team leadershipto drive measurable business results.

Key Responsibilities & Requirements

• Take ownership of websites from the initial planning stage through development, optimization, growth, and ongoing performance improvement.
• Coordinate with website developers, designers, content teams, and other stakeholders to ensure SEO-friendly implementation.
• Develop comprehensive SEO strategies aligned with business objectives.
• Conduct keyword research, competitor analysis, and search intent analysis.
• Develop realistic SEO roadmaps based on business goals, budgets, timelines, and available resources.

2. Technical & On-Page SEO

Strong hands‑on experience in:

• Technical SEO
• On-Page SEO
• Off-Page SEO
• Local SEO
• Internal linking
• URL structure and optimization
• Crawlability and indexation

• The candidate should be able to identify technical and content-related issues affecting organic performance and coordinate with developers to implement corrective actions.
• Develop content strategies designed to rank for competitive and high-value keywords.
• Identify content gaps and new ranking opportunities.
• Develop content calendars and content briefs.
• Work closely with content writers to ensure SEO-focused content creation.
• Optimize existing content based on search intent and ranking performance.
• Build topical authority through structured and strategically planned content.
• Ensure content is useful, relevant, original, and aligned with both users and search engines.

4. Organic Growth & Ranking

• The candidate should have demonstrated experience in taking websites fromvery low or zero organic visibility to Page 1 rankings, with preference given to candidates who have achievedTop 3 or Position 1 rankingsfor competitive keywords.
• The candidate should be comfortable:
• Analyzing ranking fluctuations.
• Identifying reasons for ranking improvements or declines.
• Modifying content and technical implementation based on performance.
• Continuously improving SEO strategies based on data and search trends.

5. SEO Tools & Analytics

Hands‑on experience with:

• Google Search Console
• Google Analytics / GA4
• Google Business Profile
• Keyword tracking platforms
• SEO audit tools
• Competitor research tools
• Website analytics and reporting tools

6. Local & Multi-City SEO

• Develop and implement location-based SEO strategies across India.
• Experience targeting bothTier-1 and Tier-2 cities.
• Develop scalable local SEO strategies for multiple locations.
• Build city/location-specific landing pages while avoiding thin, duplicate, or low-quality content.
• Optimize Google Business Profiles and local search visibility.
• Identify opportunities to increase visibility for location-specific services and products.

7. AI Search / GEO

Strong understanding of the evolving search ecosystem, including:

• AI SEO
• AI Search
• Generative Engine Optimization (GEO)
• Search visibility beyond traditional Google results

• The candidate should understand how brands can improve their visibility acrossGoogle and emerging AI-powered search experiences.

8. Link Building & Off-Page SEO

• Develop effective and sustainable link-building strategies.
• Identify relevant authority websites and link-building opportunities.
• Monitor backlink profiles and competitor link-building activities.
• Focus on quality, relevance, and long-term authority rather than high-volume or low-quality backlinks.

9. Competitor Analysis

• Continuously monitor competitors and their digital strategies.
• Identify competitor keyword opportunities and content gaps.
• Analyze changes in competitor rankings and backlink strategies.
• Develop actionable strategies to outperform competitors in search results.

• The role will also involve managing the company's broader digital presence.
• Coordinate SEO, content marketing, social media, and website activities.
• Develop integrated digital marketing strategies.
• Support social media content and distribution strategies.
• Identify opportunities to increase brand visibility and audience engagement.
• Ensure different digital channels work together to support overall business objectives.

The candidate should understand thatSEO is not only about traffic and rankings—it must contribute to business growth.

Responsibilities include:

• Identify high-intent keywords and opportunities.
• Align SEO strategies with lead‑generation objectives.
• Monitor organic leads and conversions.
• Improve landing pages and website journeys for conversion.
• Connect SEO performance with actual business outcomes.
• Continuously optimize strategies based on lead quality and conversion performance.
• Manage and mentor junior SEO executives, content writers, interns, and freelancers.
• Delegate tasks based on individual strengths and project requirements.
• Establish priorities and monitor execution.
• Review the quality and progress of assigned work.
• Identify skill gaps within the team.
• Support recruitment and selection of suitable SEO and digital marketing talent.
• Train team members and continuously improve team capabilities.

13. Project Management & Documentation

• Manage multiple SEO and digital marketing projects simultaneously.
• Maintain SEO trackers and keyword trackers.
• Maintain content calendars and task trackers.
• Prepare performance