SEO/ AEO Manager

DGTL360; Delhi; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

DGTL360 is seeking an experienced SEO Manager / SEO Team Lead to head our SEO efforts, own client relationships and drive data-driven strategies across accounts. You will lead a team, define roadmaps and ensure high-quality execution.

The role requires deep expertise in Technical, On-Page and Off-Page SEO, GA4, Looker Studio, AEO, digital PR, and strong client communication, with a track record of delivering measurable growth.

Qualifications

• 5+ years of SEO experience, including significant team-management experience.
• Proven experience managing SEO teams and client relationships.
• Strong client-facing and presentation skills.
• Excellent verbal and written communication.
• Advanced knowledge of GA4.
• Hands-on experience with Looker Studio.
• Experience with Google Search Console.
• Experience with AEO / AI Search Optimization.
• Experience managing guest posts and link-building campaigns.
• Understanding of digital PR and press-release management.
• Strong analytical and problem-solving ability.
• Ability to manage multiple clients and priorities simultaneously.

Responsibilities

• Develop comprehensive SEO strategies aligned with client KPIs.
• Conduct audits and identify technical, content, authority and performance opportunities.
• Build quarterly/monthly SEO roadmaps and prioritize activities.
• Define SEO goals and measurable outcomes for each client.
• Translate business objectives into actionable SEO strategies.
• Monitor organic performance and identify growth opportunities.
• Stay updated with algorithm changes and emerging SEO practices.
• Lead and manage the SEO team to ensure timely delivery.
• Allocate work across SEO executives, specialists and content/link-building resources.
• Review the quality of SEO recommendations, audits and reports before clients.
• Establish SOPs and quality standards for SEO execution.
• Track team productivity and account-level deliverables.
• Conduct performance reviews and coaching.

Skills

SEO leadership

GA4

Looker Studio

AEO / AI SEO

Digital PR

Technical SEO

On-Page SEO

Off-Page SEO

Client management

Team management

Data analysis

Tools

GA4

Looker Studio

GSC

Job description

About the Role

We are looking for an experienced and hands-on SEO Manager / SEO Team Lead who can lead our SEO team, own client relationships, develop data-driven SEO strategies, and ensure consistent execution and performance across accounts.

The ideal candidate should have strong expertise across Technical SEO, On-Page SEO, Off-Page SEO, GA4, Looker Studio, AEO (Answer Engine Optimization), SEO reporting, conversion tracking and digital PR.

This is a leadership role for someone who can think strategically, manage people, communicate confidently with clients, and get things executed through the team.

Key Responsibilities

1. SEO Strategy & Account Ownership

• Develop comprehensive SEO strategies aligned with client business objectives and KPIs.
• Conduct SEO audits and identify technical, content, authority and performance opportunities.
• Build quarterly/monthly SEO roadmaps and prioritize activities based on business impact.
• Define SEO goals, KPIs and measurable outcomes for each client.
• Translate business objectives into actionable SEO strategies.
• Monitor organic performance and continuously identify opportunities for growth.
• Stay updated with Google algorithm updates, SERP changes, AI search developments and emerging SEO practices.

2. Team Leadership & Management

• Lead, mentor and manage the SEO team and ensure timely delivery of client requirements.
• Allocate work across SEO executives, specialists and content/link-building resources.
• Review the quality of SEO recommendations, audits, reports and deliverables before they reach the client.
• Establish processes, SOPs and quality standards for SEO execution.
• Track team productivity, deadlines and account-level deliverables.
• Conduct regular performance reviews and provide coaching to team members.
• Build a culture of accountability, learning and continuous improvement.

3. Client Management & Communication

• Act as the primary SEO point of contact for clients.
• Attend and lead client calls, presentations and SEO reviews.
• Clearly communicate SEO strategies, performance, challenges and opportunities to clients.
• Convert complex SEO/analytics concepts into simple, business-friendly explanations.
• Manage client expectations and proactively communicate risks, dependencies and delays.
• Build strong, long-term relationships with clients.
• Handle client questions and provide data-backed recommendations.

4. GA4 & Analytics

The candidate should have strong hands-on knowledge of GA4, including:

• GA4 implementation and configuration understanding.
• Event tracking and Key Event creation.
• Conversion tracking and attribution concepts.
• Understanding user journeys and landing-page performance.
• Traffic/source/medium analysis.
• Organic search performance analysis.
• Audience and engagement analysis.
• Identifying discrepancies between GA4, Google Search Console and other platforms.
• Using analytics data to identify actionable SEO opportunities.

5. Looker Studio & Reporting

• Build and manage client-facing Looker Studio dashboards.
• Create dashboards that make SEO performance easy for clients to understand.
• Connect and work with data from GA4, Google Search Console and other relevant platforms.
• Automate recurring SEO reporting wherever possible.
• Develop dashboards covering:
  
• Organic traffic
• Organic conversions / Key Events
• Keyword performance
• Landing-page performance
• Search visibility
• GSC performance
• Technical SEO health
• Backlinks
• Content performance
• Business KPIs
• Continuously improve reporting workflows to reduce manual effort for the team.

6. AEO / AI Search Optimization

• Develop and implement AEO (Answer Engine Optimization) strategies.
• Optimize content for AI-driven search and answer engines.
• Understand how users are increasingly searching through AI platforms and conversational interfaces.
• Identify opportunities to improve brand visibility in AI-generated answers.
• Work on entity optimization, topical authority, structured content and citation/mention opportunities.
• Monitor developments across AI search and emerging search experiences.
• Help clients adapt their SEO strategies to the changing search landscape.

7. Off-Page SEO & Link Building

• Develop high-quality link acquisition strategies.
• Identify relevant websites, publications and industry platforms for link-building opportunities.
• Manage guest-posting and digital outreach activities.
• Build relationships with publishers, website owners and relevant industry platforms.
• Ensure backlinks meet quality, relevance and authority standards.
• Monitor backlink profiles and identify potentially harmful or low-quality links.
• Track link-building performance and contribution to SEO growth.

8. Digital PR & Media Management

• Develop and execute SEO-focused Digital PR and media outreach strategies.
• Manage press-release activities and media placements.
• Identify relevant publications and journalists for client stories.
• Work with content/PR teams to create newsworthy stories and campaigns.
• Identify opportunities for brand mentions, citations and authoritative media coverage.
• Understand how PR and media coverage can contribute to brand authority, backlinks and search visibility.

9. Technical SEO

The candidate should have a strong understanding of:

• Crawling and indexing
• Robots.txt
• XML sitemaps
• Canonicalization
• Redirects
• Status codes
• Core Web Vitals
• JavaScript SEO
• Structured data / Schema
• Internal linking
• Site architecture
• Duplicate content
• International SEO where applicable
• Mobile SEO
• Google Search Console

The candidate should be capable of working with developers and explaining technical SEO requirements clearly.

10. Content & On-Page SEO

• Develop content strategies based on keyword research, search intent and business objectives.
• Identify content gaps and opportunities.
• Build topic clusters and topical authority strategies.
• Review and optimize existing website content.
• Work closely with content writers to ensure SEO best practices are followed.
• Ensure content is optimized for both traditional search and AI/answer engines.
• Evaluate content based on rankings, traffic, engagement and conversions.

11. SEO Performance & Business Reporting

• Analyse monthly SEO performance and identify key drivers behind growth or decline.
• Move beyond reporting traffic and rankings to demonstrate business impact.
• Prepare monthly/quarterly SEO reviews and presentations.
• Identify what worked, what did not work and what needs to change.
• Develop actionable recommendations based on performance data.
• Forecast SEO opportunities and expected outcomes where appropriate.

Key Skills Required

Must Have

• 5+ years of SEO experience, including significant team-management experience.
• Proven experience managing SEO teams.
• Strong client-facing and presentation skills.
• Excellent verbal and written communication.
• Strong understanding of SEO strategy and execution.
• Advanced knowledge of GA4.
• Strong hands-on experience with Looker Studio.
• Experience with Google Search Console.
• Strong understanding of technical, on-page and off-page SEO.
• Experience with AEO / AI Search Optimization.
• Experience managing guest posts and link-building campaigns.
• Understanding of digital PR and press-release management.
• Strong analytical and problem-solving ability.
• Ability to manage multiple clients and priorities simultaneously.

Good to Have

• Experience with enterprise SEO.
• Experience in managing multiple SEO accounts simultaneously.
• Knowledge of Google Tag Manager (GTM).
• Experience with schema/structured data.
• Knowledge of tools such as Semrush, Ahrefs, Screaming Frog, Sitebulb, etc.
• Understanding of CRO and landing-page optimization.
• Basic understanding of HTML, CSS and JavaScript from an SEO perspective.
• Experience working with WordPress and other CMS platforms.
• Experience with international/multilingual SEO.
• Understanding of AI tools and their impact on SEO.
• Experience with digital PR campaigns and media outreach.

Leadership Expectations

• Own the SEO function rather than simply execute tasks.
• Take responsibility for client performance and account health.
• Identify problems before they become client escalations.
• Create repeatable processes and improve team efficiency.
• Train and develop junior SEO professionals.
• Challenge existing strategies when data suggests a better approach.
• Ensure every recommendation has a clear business rationale.
• Build a team that is capable of delivering high-quality SEO without constant supervision.

Key Performance Indicators (KPIs)

• Client retention and satisfaction
• Organic traffic and qualified organic growth
• Organic conversions / Key Events
• Keyword and SERP visibility
• SEO strategy implementation
• Technical SEO improvements
• Quality and quantity of authority-building opportunities
• AEO / AI search visibility
• Quality of client reporting and dashboards
• Timeliness and quality of deliverables
• Team productivity and development
• Reduction in manual reporting and operational inefficiencies
• Successful identification and execution of new growth opportunities

What We Are Looking For

We are looking for someone who combines AEO/SEO expertise with leadership and business thinking.

A Post Graduate degree in Marketing, Digital Marketing, Business, Communications, Computer Science or a related field is preferred but strong relevant SEO/ AEO experience will be given greater importance than academic qualifications.