Search Engine Optimization Manager

GrowthJockey; Gurugram District; On-site; INR 1,800,000 - 2,600,000; Full time

Job summary

GrowthJockey is seeking a Senior SEO Manager to own and scale our organic search strategy end-to-end, blending hands-on SEO with AI-driven research and content workflows.

You will lead on-page, off-page, and technical SEO, mentor juniors, and collaborate with leadership to drive sustainable organic growth across markets, including GEO/AEO initiatives.

Depth in analytics and reporting, familiarity with GA4, SEMrush/Ahrefs, and AI tools is essential to measure impact and iterate strategy.

Qualifications

• 5+ years of SEO experience with proven strategy ownership and growth results.
• Hands-on experience with AI tools for SEO and content workflows (ChatGPT, Claude, Gemini).
• Familiarity with GEO/AEO concepts and AI-driven search surfaces.

Responsibilities

• Own the end-to-end SEO strategy and roadmap, aligned to business goals.
• Lead keyword and topic strategy, including search intent mapping and content prioritization frameworks.
• Mentor junior SEO executives and QA processes for the team.
• Present SEO performance, insights, and strategic recommendations to leadership.
• Own SEO tool stack decisions and vendor/agency relationships where applicable.
• Use AI tools to speed up keyword clustering, content briefs, and technical audit summarization.
• Build and optimize for GEO/AEO and AI-powered search surfaces.
• Design AI-assisted content workflows ensuring quality, E-E-A-T, and intent accuracy.

Skills

SEO

AI tools

Data analysis

Leadership

Content strategy

Education

Bachelor's degree in Marketing

Tools

SEMrush

Ahrefs

Google Analytics

GA4

Screaming Frog

Google Search Console

Job description

We are looking for a Senior SEO Manager to own and scale our organic search strategy end-to-end. You'll bring deep, hands-on SEO expertise combined with strong working knowledge of AI tools and AI-driven search — from using LLMs to accelerate research, content, and technical audits, to optimizing for how AI-powered search surfaces (Google AI Overviews, ChatGPT, Perplexity, Gemini) discover and cite content (GEO/AEO). You will set the SEO roadmap, lead execution across on-page, off-page, and technical SEO, mentor junior team members, and work directly with leadership, content, marketing, and engineering to drive organic growth.

This is a senior, strategy-plus-execution role for someone who has already run SEO programs independently and wants to bring AI into the core of how search strategy is built and scaled.

Key Responsibilities

• Own the end-to-end SEO strategy and roadmap, aligned to business and revenue goals.
• Lead keyword and topic strategy, including search intent mapping and content prioritization frameworks.
• Mentor and review the work of junior SEO executives; set standards and QA processes for the team.
• Present SEO performance, insights, and strategic recommendations to leadership and cross-functional stakeholders.
• Own SEO tool stack decisions and vendor/agency relationships where applicable.
• Use AI tools (ChatGPT, Claude, Gemini, and similar) to speed up keyword clustering, content briefs, competitor teardown, and technical audit summarization.
• Build and optimize for Generative Engine Optimization (GEO) / Answer Engine Optimization (AEO) — improving visibility and citation in Google AI Overviews, ChatGPT, Perplexity, and other AI-powered search surfaces.
• Design AI-assisted, human-reviewed content workflows that maintain quality, E-E-A-T, and search-intent accuracy at scale.
• Evaluate and pilot emerging AI SEO tools and prompting techniques, and translate them into repeatable team processes.

On-Page & Content SEO

• Own on-page SEO across title tags, meta descriptions, headings, URL structure, internal linking, and content optimization.
• Partner with content and design teams to ensure content is built around validated search intent and structured for both traditional and AI-driven search.

Off-Page SEO

• Own link building and outreach strategy, backlink profile health, and digital PR opportunities.
• Conduct ongoing backlink and competitor gap analysis to identify new authority-building opportunities.

Technical SEO

• Lead technical SEO audits covering crawlability, indexation, site architecture, Core Web Vitals, page speed, and mobile optimization.
• Work directly with engineering to prioritize and ship technical SEO fixes.

Analytics & Reporting

• Own SEO measurement and reporting using Google Search Console, Google Analytics (GA4), Google Keyword Planner, SEMrush/Ahrefs, Screaming Frog, and similar tools.
• Track rankings, organic traffic, and conversion metrics; turn data into clear, actionable insight for stakeholders.
• Stay ahead of Google algorithm updates, AI search developments, and industry trends, and adjust strategy proactively.

Requirements

• 5+ years of experience in SEO, with a track record of owning SEO strategy and delivering measurable organic growth.
• Strong, hands-on experience with AI tools for SEO and content workflows (ChatGPT, Claude, Gemini, or similar), and familiarity with GEO/AEO concepts.
• Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field preferred.
• Advanced understanding of on-page, off-page, and technical SEO fundamentals and best practices.
• Strong command of Google Search Console, GA4, and at least one enterprise SEO platform (SEMrush, Ahrefs, or similar).
• Working knowledge of HTML, website structure, and CMS platforms (WordPress or similar).
• Strong analytical and problem-solving skills, with the ability to turn data into strategy.
• Excellent written and verbal communication skills; comfortable presenting to leadership.
• Proven ability to lead or mentor a small team and manage multiple projects independently.
• Strong attention to detail and a genuine curiosity for testing new SEO and AI techniques.

Good to Have

• Experience building or scaling programmatic SEO or AI-assisted content pipelines.
• Hands-on experience with Screaming Frog, Google Tag Manager, and structured data / schema markup.
• Experience with Core Web Vitals optimization and technical SEO audits at scale.
• Prior experience managing SEO for multiple brands, markets, or large content sites.
• Familiarity with prompt engineering for SEO/content use cases.