Senior Associate – SEO

Attero; Dadri; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Attero is seeking a seasoned SEO specialist to lead our organic search efforts across manufacturing and sustainability verticals. You will craft and execute strategies to improve rankings, traffic, and lead generation, collaborating with content writers and developers.

The role requires hands-on technical SEO, keyword research, and a track record of ethical link building, with strong analytics to report performance and guide optimization.

Qualifications

• 3–5 years of dedicated SEO, AEO & GEO experience with a proven track record of improving keyword rankings and organic traffic.
• Experience with B2B, Manufacturing, Industrial, Sustainability, Enterprise, or Technology brands is preferred.
• Strong expertise in technical SEO, On-page SEO and Off-page SEO.
• Excellent analytical and reporting skills; cross-functional collaboration abilities.

Responsibilities

• Develop and execute comprehensive SEO strategies to improve organic visibility across all business verticals.
• Perform extensive keyword research and mapping aligned with business objectives and customer search intent.
• Identify high-value keyword opportunities for service pages, product pages, blogs, and landing pages.
• Conduct regular technical SEO audits to resolve Crawlability, Indexation, Site Architecture, XML Sitemaps, Robots.txt, Canonicalization, Schema Markup, Core Web Vitals, Page Speed.
• Coordinate with developers to ensure timely implementation of SEO recommendations.
• Optimize website content, metadata, URLs, internal linking, headings, and image optimization.
• Ensure all pages follow SEO best practices and improve content relevance.
• Work with content writers to develop SEO-driven calendars and briefs.
• Identify new blog topics and landing pages to boost organic traffic and lead generation.
• Develop and execute ethical white-hat link-building strategies.

Skills

SEO strategy

Keyword research

Technical SEO

Analytics

Cross-functional collaboration

Tools

Google Analytics 4

SEMrush

Ahrefs

Moz

Job description

ROLE

• – Develop and execute comprehensive SEO strategies to improve organic search visibility across all business verticals
• – Perform extensive keyword research and mapping aligned with business objectives and customer search intent
• – Identify high-value keyword opportunities for service pages, product pages, blogs, and landing pages
• – Conduct regular competitor analysis and monitor emerging search trends within the recycling, sustainability, manufacturing, and critical minerals sectors
• – Conduct regular technical SEO audits to identify and resolve issues related to: Crawlability, Indexation, Site Architecture, XML Sitemaps, Robots.txt, Canonicalization, Schema Markup, Core Web Vitals, Page Speed Optimization
• – Coordinate with developers to ensure timely implementation of SEO recommendations
• – Optimize website content, metadata, URLs, internal linking, headings, and image optimization
• – Ensure all website pages follow SEO best practices
• – Improve content relevance and search visibility across existing pages
• – Work closely with content writers to develop SEO-driven content calendars
• – Prepare content briefs based on keyword opportunities
• – Identify new blog topics and landing pages to improve organic traffic and lead generation
• – Develop and execute ethical white-hat link-building strategies
• – Build high-quality backlinks through: Digital PR, Industry partnerships, Guest blogging, Outreach campaigns, Directory submissions, Citation building
• – Monitor backlink quality and domain authority
• – Monitor SEO performance using: Google Search Console, Google Analytics 4, SEMrush, Ahrefs, Moz
• – Track: Keyword Rankings, Organic Traffic, CTR, Impressions, Indexed Pages, Backlinks, Conversion Performance
• – Prepare monthly SEO performance reports with actionable insights and recommendations
• – Recommend improvements based on changing search behavior and industry best practices

REQUIREMENTS

• – 3–5 years of dedicated SEO, AEO & GEO experience with a proven track record of improving keyword rankings and organic traffic
• – Experience working with B2B, Manufacturing, Industrial, Sustainability, Enterprise, or Technology brands is preferred
• – Strong expertise in: Technical SEO, On-page SEO, Off-page SEO, Keyword Research, Content Optimization, Link Building, Site Audits
• – Strong analytical and reporting skills
• – Excellent communication and cross-functional collaboration abilities
• – Understanding of AI-driven search trends and evolving search engine algorithms