Associate Technical Architect

Merkle; New Delhi; On-site; INR 700,000 - 1,200,000; Full time

Job summary

Merkle in Bengaluru (DGS India) is seeking an experienced Associate Technical Architect to lead the design and implementation of Salesforce Data Cloud solutions aligned with business goals. The role requires hands-on work with Salesforce Data Cloud, MCP, and related Salesforce clouds, guiding data models, ingestion, and activation.

The candidate will translate business requirements into technical designs, manage a development team, and collaborate with enterprise architects to ensure data

Qualifications

• Hands-on experience with Salesforce Data Cloud, including data ingestion, unification, and activation.
• Strong understanding of Salesforce Marketing Cloud, especially MCP, Journey Builder, and Interaction Studio.
• Experience in designing and reviewing data models for customer data platforms.
• Experience with Einstein.
• Experience with Salesforce Sales Cloud or Service Cloud.
• Ability to translate business requirements into technical specifications and solution designs.
• Proficiency in API integrations (REST, SOAP) and data connectors.
• Strong skills in SQL, Python, or JavaScript for data manipulation and automation.
• Experience in leading development teams, managing tasks, and ensuring delivery quality.
• Familiarity with identity resolution, consent management, and data governance.

Responsibilities

• Design and lead implementation of Salesforce Data Cloud solutions aligned with business goals
• Translate business requirements into technical designs and development plans
• Define and review data models, schemas, and ingestion pipelines
• Integrate Data Cloud with MCP and other MarTech platforms for activation
• Act as development lead, managing a team of developers and ensuring timely delivery
• Collaborate with enterprise architects to align with overall data strategy and governance
• Ensure data quality, privacy compliance, and performance optimization
• Troubleshoot complex data and integration issues across platforms
• Mentor developers and contribute to technical standards and reusable components
• Support audience creation, segmentation, and journey orchestration workflows
• Participate in roadmap planning and continuous improvement initiatives

Skills

Salesforce Data Cloud

Salesforce Marketing Cloud MCP

Journey Builder

Interaction Studio

Data modeling

Einstein

Sales/Service Cloud

API integrations

SQL

Python

JavaScript

Team leadership

Data governance

Identity resolution

Consent management

Education

Bachelor's in Engineering (CS/IT/Data)

Graduates from other fields with good communication/analytical skills

Tools

AWS

GCP

Azure

CI/CD

DevOps

Containerization

Job description

Job Description:

We are looking for an experienced and solution-oriented Associate Technical Architect to lead the design and development of customer data solutions using Salesforce Data Cloud. The ideal candidate will have a strong background in Salesforce Marketing Cloud, Marketing Cloud Personalization (MCP), or other Salesforce clouds, and will have transitioned into working hands-on with Salesforce Data Cloud.

Business Title:

Associate Technical Architect

Years of Experience:

8 to 12

Must-Have Skills:

• Hands-on experience with Salesforce Data Cloud, including data ingestion, unification, and activation
• Strong understanding of Salesforce Marketing Cloud, especially MCP, Journey Builder, and Interaction Studio
• Experience in designing and reviewing data models for customer data platforms
• Experience with Einstein
• Experience with Salesforce Sales Cloud or Service Cloud
• Ability to translate business requirements into technical specifications and solution designs
• Proficiency in API integrations (REST, SOAP) and data connectors
• Strong skills in SQL, Python, or JavaScript for data manipulation and automation
• Experience in leading development teams, managing tasks, and ensuring delivery quality
• Familiarity with identity resolution, consent management, and data governance

Good-to-Have Skills:

• Exposure to Salesforce CRM, Service Cloud, or Commerce Cloud
• Knowledge of cloud platforms (AWS, GCP, Azure) and big data technologies
• Understanding of CI/CD pipelines, DevOps practices, and containerization
• Client-facing experience and ability to lead technical discussions with stakeholders
• Familiarity with audience segmentation, journey orchestration, and personalization strategies

Key Responsibilities:

• Design and lead implementation of Salesforce Data Cloud solutions aligned with business goals
• Translate business requirements into technical designs and development plans
• Define and review data models, schemas, and ingestion pipelines
• Integrate Data Cloud with MCP and other MarTech platforms for activation and personalization
• Act as development lead, managing a team of developers and ensuring timely delivery
• Collaborate with enterprise architects to align with overall data strategy and governance
• Ensure data quality, privacy compliance, and performance optimization
• Troubleshoot complex data and integration issues across platforms
• Mentor developers and contribute to technical standards and reusable components
• Support audience creation, segmentation, and journey orchestration workflows
• Participate in roadmap planning and continuous improvement initiatives

Education Qualification:

• Bachelors in Engineering with a specialization in Computer Science, Data, IT
• Graduates from other fields with good communication and analytical skills

Certification (If Any):

• Salesforce Certified Data Cloud Consultant
• Salesforce Certified Marketing Cloud Consultant
• Marketing Cloud Personalization Accredited Professional
• Salesforce Marketing Cloud Developer
• Salesforce Certified Administrator
• Salesforce Certified Agent Force Specialist

Shift Timing:

12 PM – 10 PM

Location:

DGS India - Bengaluru - Manyata N1 Block

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent