Senior Software Engineer

Dentsu Global Services; Bengaluru; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Dentsu Global Services in Bengaluru is seeking a Technical Lead to architect and deliver customer engagement solutions using Salesforce Data Cloud and Marketing Cloud Personalization. The role focuses on creating unified customer profiles, real-time personalization strategies, and data-driven marketing experiences across digital channels.

You will drive data ingestion, identity resolution, audience segmentation, and activation, while collaborating with cross-functional teams to ensure scalable,

Qualifications

• Hands-on implementation with Salesforce Data Cloud and MCP, including real-time personalization.
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Responsibilities

• Lead technical design and implementation of Salesforce Data Cloud solutions.
• Architect data models and ingestion pipelines for unified customer profiles.
• Integrate Data Cloud with MCP and other MarTech platforms for activation.
• Collaborate with stakeholders to translate requirements into scalable solutions.

Skills

Salesforce Data Cloud

Marketing Cloud Personalization

Real-time personalization

Data ingestion

Identity resolution

SQL

Python/JavaScript

APIs (REST/SOAP)

Data governance

Education

Bachelors in Engineering

Communication and analytical skills

Tools

Open-Time Email (OTE)

Job description

Jod Descreption

We are seeking a skilled and forward-thinking Technical Lead to architect and deliver customer engagement solutions leveraging both Salesforce Data Cloud and Marketing Cloud Personalization (MCP). This role is ideal for professionals with deep expertise in creating unified customer profiles, real-time personalization strategies, and data-driven marketing experiences across digital channels.

Job Description:

Job Description

Details

Comments

Business Title Senior Software Engineer Years of Experience 5 to 9

Jod Descreption

We are seeking a skilled and forward-thinking Technical Lead to architect and deliver customer engagement solutions leveraging both Salesforce Data Cloud and Marketing Cloud Personalization (MCP). This role is ideal for professionals with deep expertise in creating unified customer profiles, real-time personalization strategies, and data-driven marketing experiences across digital channels.

Must Have Skills

• Hands-on implementation experience with Salesforce Data Cloud and Marketing Cloud Personalization (MCP), including architecture, configuration, and deployment of real-time personalization solutions such as Open-Time Email (OTE) campaigns, web and mobile personalization, product recommendations, decisioning strategies, audience segmentation, and behavioral targeting.
• Strong expertise in Data Cloud capabilities, including data ingestion, identity resolution, profile unification, audience segmentation, and activation.
• Proven experience designing and implementing real-time personalization use cases using MCP, Interaction Studio, and behavioral customer data.
• Strong understanding of customer journey orchestration across Salesforce Marketing Cloud, including Journey Builder and MCP-driven engagement strategies.
• Experience with consent management, customer profile stitching, and customer data platform (CDP) best practices.
• Proficiency in API integrations (REST, SOAP), event-driven architectures, and data connectors.
• Strong skills in SQL, Python, or JavaScript for data transformation, automation, and personalization use cases.
• Experience integrating Data Cloud and MCP with enterprise MarTech platforms, CRMs, analytics solutions, and digital experience platforms.
• Knowledge of data governance, privacy regulations (GDPR, CCPA), and performance optimization for large-scale customer data environments.

Good To Have Skills

• Experience with Salesforce CRM, Service Cloud, or Commerce Cloud
• Knowledge of cloud platforms (AWS, GCP, Azure) and big data technologies
• Experience with CI/CD pipelines, DevOps practices, and containerization
• Client-facing experience and ability to lead technical discussions with stakeholders
• Familiarity with audience segmentation, journey orchestration, and personalization strategies

Key responsibiltes

• Lead the technical design and implementation of Salesforce Data Cloud solutions
• Architect data models and ingestion pipelines for unified customer profiles
• Integrate Data Cloud with MCP and other MarTech platforms for activation and personalization
• Collaborate with business stakeholders to translate requirements into scalable solutions

  Education Qulification

  Bachelors in Engineering with a specialisation in Computer Science, Data , IT

  Graduate from other fields with good communication and analytical skills

  Certification If Any

  • Salesforce Certified Data Cloud Consultant
  • Salesforce Certified Marketing Cloud Consultant
  • Marketing Cloud Personalization Accredited Professional
  • Salesforce Marketing Cloud Developer
  • Salesforce Certified Administrator
  • Salesforce Certified Agent force Specialist

  Shift timing

  12 PM - 10 PM

  Location

  DGS India - Bengaluru - Manyata N1 Block

  Brand

  Merkle

  Time Type

  Full time

  Contract Type

  Permanent#DGS