Senior Social Media

PINKVILLA; Mumbai; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Pinkvilla in Mumbai seeks a seasoned Social Media Lead to shape and execute the overall strategy across platforms. You will guide growth, engagement, and monetization initiatives while leading a diverse team of planners, editors, designers, and video specialists.

You will collaborate with editorial, video, and marketing teams to create high-performing content, stay ahead of trends, and optimize platform performance in a fast-paced environment.

Qualifications

• 6+ years of experience in social media strategy and audience growth.
• Prior experience in entertainment, media, digital publishing, or creator ecosystems preferred.
• Strong understanding of platform algorithms, analytics tools, and audience behavior.
• Proven track record of scaling social media pages and driving organic growth.
• Excellent leadership, communication, and stakeholder management skills.
• Strong creative thinking and trend forecasting abilities.
• Ability to work in a fast-paced and highly dynamic environment.

Responsibilities

• Oversee end-to-end execution of all social media activities and campaigns.
• Lead and manage the social media team including content planners, editors, designers, video teams, and platform managers.
• Ensure timely publishing, optimization, and performance tracking of all social content.
• Maintain consistency in brand tone, visual identity, and platform positioning.
• Drive user acquisition strategies through organic social growth, collaborations, creator partnerships, trend-driven content.
• Build audience engagement strategies to improve community interaction and loyalty.
• Analyze audience behavior and optimize content strategies accordingly.
• Collaborate with editorial, video, branded content, and marketing teams to create high-performing content.
• Conceptualize innovative content formats, campaigns, and social-first IPs.
• Stay updated with social media trends, entertainment news cycles, meme culture, and platform algorithm changes.

Skills

Social media strategy

Audience growth

Leadership

Analytics

Content strategy

Collaboration

Trend forecasting

Job description

• Develop and lead the overall social media strategy for Pinkvilla across platforms including Instagram, X, Snapchat, LinkedIn, reddit, App and emerging platforms.
• Build platform-specific growth strategies to increase:
• Followers and subscribers
• Reach and impressions
• Engagement rates
• User acquisition and retention
• Identify new opportunities, trends, formats, and platform features to drive audience growth and brand visibility.
• Create short-term and long-term roadmaps for social media expansion and monetization opportunities.

Execution & Team Management

• Oversee end-to-end execution of all social media activities and campaigns.
• Lead and manage the social media team including content planners, editors, designers, video teams, and platform managers.
• Ensure timely publishing, optimization, and performance tracking of all social content.
• Maintain consistency in brand tone, visual identity, and platform positioning.

Audience Acquisition & Engagement

• Drive user acquisition strategies through organic social growth, collaborations, creator partnerships, trend-driven content, and viral formats.
• Build strong audience engagement strategies to improve community interaction and loyalty.
• Analyze audience behavior and optimize content strategies accordingly.
• Collaborate closely with editorial, video, branded content, and marketing teams to create high-performing content.
• Conceptualize innovative content formats, campaigns, and social-first IPs.
• Stay updated with social media trends, entertainment news cycles, meme culture, and platform algorithm changes.

Analytics & Reporting

• Monitor platform performance metrics and generate actionable insights.
• Track KPIs such as engagement, growth, watch time, CTR, shares, saves, and conversion metrics.
• Present monthly growth reports, insights, and strategy recommendations to leadership.

Desired Skills & Qualifications

• 6+ years of experience in social media strategy and audience growth.
• Prior experience in entertainment, media, digital publishing, or creator ecosystems preferred.
• Strong understanding of platform algorithms, analytics tools, and audience behavior.
• Proven track record of scaling social media pages and driving organic growth.
• Excellent leadership, communication, and stakeholder management skills.
• Strong creative thinking and trend forecasting abilities.
• Ability to work in a fast-paced and highly dynamic environment