Social Media Head

PINKVILLA; Mumbai; On-site; INR 1,800,000 - 3,500,000; Full time

Job summary

Pinkvilla, Mumbai-based, is seeking a dynamic Social Media Head to lead the overall social media vision, strategy, audience growth, and execution across all platforms. The ideal candidate will drive user acquisition through innovative content strategies and stay ahead of digital culture trends.

The role requires strategic thinking, leadership, platform expertise, content innovation, analytics, and hands-on execution management to scale communities and monetize opportunities.

Qualifications

• 12-15 years of experience in social media strategy and audience growth.
• Prior experience in entertainment, media, digital publishing, or creator ecosystems preferred.
• Strong understanding of platform algorithms, analytics tools, and audience behavior.
• Proven track record of scaling social media pages and driving organic growth.
• Excellent leadership, communication, and stakeholder management skills.
• Strong creative thinking and trend forecasting abilities.
• Ability to work in a fast-paced and highly dynamic environment.

Responsibilities

• Develop and lead the overall social media strategy for Pinkvilla across platforms including Instagram, X, Snapchat, LinkedIn, reddit, App and emerging platforms.
• Build platform-specific growth strategies to increase followers, reach, impressions, engagement rates, and app MAUs.
• Identify new opportunities, trends, formats, and platform features to drive audience growth and brand visibility.
• Create short-term and long-term roadmaps for social media expansion and monetization opportunities.
• Oversee end-to-end execution of all social media activities and campaigns, and lead the social media team.
• Ensure timely publishing, optimization, and performance tracking of all social content.
• Maintain consistency in brand tone, visual identity, and platform positioning.
• Drive user acquisition strategies through organic social growth, collaborations, creator partnerships, trend-driven content, and viral formats.
• Build strong audience engagement strategies to improve community interaction and loyalty.
• Analyze audience behavior and optimize content strategies accordingly.
• Collaborate with editorial, video, branded content, and marketing teams to create high-performing content.
• Conceptualize innovative content formats, campaigns, and social-first IPs.
• Stay updated with social media trends, entertainment news cycles, meme culture, and platform algorithm changes.
• Monitor platform performance metrics and generate actionable insights.
• Track KPIs such as engagement, growth, watch time, CTR, shares, saves, and conversion metrics.
• Present monthly growth reports, insights, and strategy recommendations to leadership.

Job description

Job Description – Social Media HeadLocation: Mumbai

About the Role

Pinkvilla is looking for a dynamic and growth-driven Social Media Head to lead the overall social media vision, strategy, audience growth, and execution across all platforms. The ideal candidate should have a strong understanding of entertainment, celebrity, lifestyle, and digital culture trends, along with proven experience in scaling social media communities and driving user acquisition through innovative content strategies. This role requires a mix of strategic thinking, leadership, platform expertise, content innovation, analytics, and execution management.

Key Responsibilities

Strategy & Growth

• Develop and lead the overall social media strategy for Pinkvilla across platforms including Instagram, X, Snapchat, LinkedIn, reddit, App and emerging platforms.
• Build platform-specific growth strategies to increase:
  • Followers and subscribers
  • Reach and impressions
  • Engagement rates
  • App MAUs
  • User acquisition and retention
• Identify new opportunities, trends, formats, and platform features to drive audience growth and brand visibility.
• Create short-term and long-term roadmaps for social media expansion and monetization opportunities.

Execution & Team Management

• Oversee end-to-end execution of all social media activities and campaigns.
• Lead and manage the social media team including content planners, editors, designers, video teams, and platform managers.
• Ensure timely publishing, optimization, and performance tracking of all social content.
• Maintain consistency in brand tone, visual identity, and platform positioning.

Audience Acquisition & Engagement

• Drive user acquisition strategies through organic social growth, collaborations, creator partnerships, trend-driven content, and viral formats.
• Build strong audience engagement strategies to improve community interaction and loyalty.
• Analyze audience behavior and optimize content strategies accordingly.

Content & Innovation

• Collaborate closely with editorial, video, branded content, and marketing teams to create high-performing content.
• Conceptualize innovative content formats, campaigns, and social-first IPs.
• Stay updated with social media trends, entertainment news cycles, meme culture, and platform algorithm changes.

Analytics & Reporting

• Monitor platform performance metrics and generate actionable insights.
• Track KPIs such as engagement, growth, watch time, CTR, shares, saves, and conversion metrics.
• Present monthly growth reports, insights, and strategy recommendations to leadership.

Desired Skills & Qualifications

• 12-15 years of experience in social media strategy and audience growth.
• Prior experience in entertainment, media, digital publishing, or creator ecosystems preferred.
• Strong understanding of platform algorithms, analytics tools, and audience behavior.
• Proven track record of scaling social media pages and driving organic growth.
• Excellent leadership, communication, and stakeholder management skills.
• Strong creative thinking and trend forecasting abilities.
• Ability to work in a fast-paced and highly dynamic environment.