Senior Seo Executive

Powercret Solutions; Ahmedabad District; On-site; INR 800,000 - 1,500,000; Full time

Job summary

Powercret Solutions in Ahmedabad is seeking an experienced SEO Specialist to design and lead our search engine optimization efforts across products and client projects. You will drive keyword research, on-page optimization, technical audits, content collaboration, and link-building, while aligning SEO with broader digital marketing goals.

The role requires strong analytical skills and the ability to manage multiple projects.

Qualifications

• Bachelor's degree in marketing, IT, or related field.
• 4–5 years of proven SEO experience with a strong portfolio of results.
• Proficiency in SEO tools (Ahrefs, SEMrush, Moz, Screaming Frog, Google Analytics, Search Console).

Responsibilities

• Develop and implement comprehensive SEO strategies aligned with business objectives.
• Perform keyword research and analyze trends to refine focus areas.
• Optimize on-page elements and improve site structure for better crawlability.
• Conduct technical audits and resolve indexing or crawl errors.
• Collaborate with content writers to create SEO-friendly content.
• Execute off-page link-building and monitor backlink quality.
• Track KPIs with GA & GSC and provide regular performance insights.
• Coordinate with web developers for technical fixes and CMS optimizations.
• Stay updated on Google algorithm changes and industry trends.
• Mentor junior SEO team members where applicable.

Skills

SEO Strategy

Keyword Research

On-Page SEO

Technical SEO

Content Optimization

Link Building

Analytics & Reporting

Cross-Functional Collaboration

Trend Monitoring

Mentoring & Leadership

Education

Bachelor's degree in marketing or related field

Tools

SEMrush

Ahrefs

Google Keyword Planner

Google Analytics

Google Search Console

Moz

Screaming Frog

Job description

Role & responsibilities

• SEO Strategy Development

Design and implement comprehensive SEO strategies aligned with business objectives.

Tailor strategies for different products, services, or client verticals.

Align SEO goals with broader digital marketing and business KPIs.

• Keyword Research & Analysis

Conduct in-depth keyword research using tools like SEMrush, Ahrefs, or Google Keyword Planner.

Identify primary, secondary, and long-tail keywords for target pages.

Analyze keyword trends and competitor targeting to refine focus areas.

• On-Page SEO Optimization

Optimize meta titles, descriptions, headers, and alt tags.

Improve internal linking structure and content hierarchy.

Implement schema markup and rich snippets for enhanced SERP visibility.

• Technical SEO Auditing

Conduct full technical audits using tools like SEMrush, Moz, Screaming Frog, or Google Search Console.

Resolve indexing, crawl errors, and broken links.

Improve site speed, mobile responsiveness, and core web vitals.

• Content Collaboration & Optimization

Work closely with content writers to create SEO-optimized content.

Perform content gap analysis and update outdated content for relevance and freshness.

Provide SEO guidelines and briefs to ensure keyword integration and structure.

• Off-Page SEO & Link Building

Execute white-hat link building strategies including outreach, guest posting, and digital PR.

Monitor backlink profiles and remove toxic links.

Track domain authority and citation metrics for continuous improvement.

• Performance Monitoring & Reporting

Use Google Analytics, Google Search Console, and SEO tools to track KPIs.

Provide regular performance reports with insights on traffic, rankings, and conversions.

Recommend action items based on data analysis and algorithm updates.

• Cross-Functional Collaboration

Coordinate with web developers for technical fixes and website enhancements.

Align SEO efforts with content marketing, PPC, and social media teams.

Assist in website migration, redesigns, and CMS transitions with SEO best practices.

• Trend Monitoring & Adaptation

Stay updated on Google algorithm changes, industry trends, and new tools.

Adapt strategies proactively to maintain or improve rankings.

Participate in relevant webinars, forums, and SEO communities.

• Mentoring & Leadership (if applicable)

Support training and development of junior SEO team members.

Review team outputs and provide constructive feedback.

Share knowledge and promote a culture of SEO excellence.

Preferred candidate profile

• Experience working in a digital marketing agency environment.
• Google Analytics / Google Ads certifications.
• Knowledge of international SEO or multilingual site optimization

Key Requirements:

• Bachelors degree in marketing, IT, or a related field.
• 4–5 years of proven SEO experience with a strong portfolio of results.
• Proficiency in SEO tools (e.g., Ahrefs, SEMrush, Moz, Screaming Frog, Google Analytics,

Search Console).

• Solid understanding of search engine algorithms, ranking factors, and technical SEO.
• Experience with content management systems (e.g., WordPress, Shopify).
• Excellent analytical, problem-solving, and communication skills.
• Ability to manage multiple projects and deadlines.