Senior Seo Executive

Madaari Entertainment; Dadri; On-site; INR 450,000 - 650,000; Full time

Job summary

Madaari Entertainment is seeking a Senior SEO Specialist to lead on-page and off-page SEO efforts across multiple projects. You will conduct keyword research, optimize content, run SEO audits, and collaborate with content and development teams to drive organic growth.

The role requires 1–4 years of SEO experience, strong analytical skills, and proficiency with Google Analytics, Search Console, and SEO tools. Basic HTML/WordPress knowledge is desirable for implementing recommendations.

Qualifications

• 1–4 years of experience in SEO.
• Strong knowledge of On-Page, Off-Page, and Technical SEO.
• Proven experience in link building and improving organic rankings.
• Strong understanding of keyword research and competitor analysis.
• Hands-on experience with Google Analytics, Google Search Console, Ahrefs, SEMrush, Moz.
• Basic knowledge of HTML and WordPress/CMS.
• Strong analytical and problem-solving skills.
• Good communication and reporting skills.
• Ability to independently manage SEO projects and meet deadlines.

Responsibilities

• Conduct advanced keyword research and competitor analysis.
• Optimize website content, meta titles, descriptions, headings, URLs, internal linking, and landing pages.
• Conduct regular SEO audits and identify technical and on-page issues.
• Develop and implement content optimization strategies.
• Work with content and development teams to implement SEO recommendations.
• Monitor organic traffic, keyword rankings, and website performance.
• Develop and execute effective link-building strategies.
• Build high-quality and relevant backlinks through outreach, guest posting, business listings, directories, and other ethical SEO techniques.
• Analyze competitors' backlink profiles and identify new link-building opportunities.
• Monitor backlink quality, domain authority, and referring domains.
• Identify and manage toxic or low-quality backlinks.
• Develop strategies to improve website authority and search visibility.
• Track keyword rankings, organic traffic, conversions, and other SEO KPIs.
• Prepare weekly/monthly SEO performance reports.
• Use tools such as Google Search Console, Google Analytics, Ahrefs, SEMrush, Moz, and similar platforms.
• Stay updated with Google algorithm updates and the latest SEO trends.
• Plan and execute SEO strategies for multiple websites/projects.

Skills

SEO

On-Page SEO

Off-Page SEO

Technical SEO

Link Building

Keyword Research

Competitor Analysis

Content Optimization

Tools

Google Analytics

Google Search Console

Ahrefs

SEMrush

Moz

WordPress

CMS

Job description

Job Description

We are looking for a Senior SEO Specialist with strong hands-on experience in both On-Page and Off-Page SEO. The ideal candidate will be responsible for developing and executing SEO strategies to improve organic rankings, website traffic, search visibility, and overall website performance. The candidate should have strong knowledge of keyword research, technical SEO, content optimization, competitor analysis, and high-quality link building.

Key Responsibilities

On-Page SEO

• Conduct advanced keyword research and competitor analysis.
• Optimize website content, meta titles, descriptions, headings, URLs, internal linking, and landing pages.
• Conduct regular SEO audits and identify technical and on-page issues.
• Develop and implement content optimization strategies.
• Work with content and development teams to implement SEO recommendations.
• Monitor organic traffic, keyword rankings, and website performance.

Off-Page SEO

• Develop and execute effective link-building strategies.
• Build high-quality and relevant backlinks through outreach, guest posting, business listings, directories, and other ethical SEO techniques.
• Analyze competitors' backlink profiles and identify new link-building opportunities.
• Monitor backlink quality, domain authority, and referring domains.
• Identify and manage toxic or low-quality backlinks.
• Develop strategies to improve website authority and search visibility.

SEO Reporting & Strategy

• Track keyword rankings, organic traffic, conversions, and other SEO KPIs.
• Prepare weekly/monthly SEO performance reports.
• Use tools such as Google Search Console, Google Analytics, Ahrefs, SEMrush, Moz, and similar platforms.
• Stay updated with Google algorithm updates and the latest SEO trends.
• Plan and execute SEO strategies for multiple websites/projects.

Requirements

• 1-4 years of experience in SEO, preferably handling multiple websites/projects.
• Strong knowledge of On-Page, Off-Page, and Technical SEO.
• Proven experience in link building and improving organic rankings.
• Strong understanding of keyword research and competitor analysis.
• Hands-on experience with Google Analytics, Google Search Console, Ahrefs, SEMrush, Moz, or similar tools.
• Basic knowledge of HTML, WordPress/CMS, and technical SEO.
• Strong analytical and problem-solving skills.
• Good communication and reporting skills.
• Ability to independently manage SEO projects and meet deadlines.

Key Skills

SEO | On-Page SEO | Off-Page SEO | Technical SEO | Link Building | Keyword Research | Competitor Analysis | Google Analytics | Google Search Console | Ahrefs | SEMrush | SEO Audits | Content Optimization