Senior SEO Analyst

Orange Digital Marketing; Chennai District; On-site; INR 600,000 - 1,100,000; Full time

Job summary

Orange Digital Marketing in Chennai, Tamil Nadu, seeks an experienced SEO specialist to design and execute comprehensive SEO strategies across Local, International, USA, and Technical SEO. You will boost organic rankings, traffic, visibility, and lead generation while coordinating with content, development, and marketing teams to implement best practices across Local, International, USA, and Technical SEO.

The role requires hands-on experience with Ahrefs, SEMrush, Google Search Console, Google

Qualifications

• 3+ years of hands-on SEO experience, preferably with a Digital Marketing Agency.
• Strong knowledge of Local SEO or International/USA SEO and related tools.
• Proven track record of improving rankings, traffic, and leads.

Responsibilities

• Develop and execute SEO strategies to improve rankings, traffic, visibility, and leads.
• Manage Local, International/USA, Technical, On-Page, Off-Page, and Content SEO.
• Conduct keyword research, audits, and content gap analyses.
• Coordinate cross-location Local SEO campaigns across industries.
• Implement AI SEO, GEO, and AEO strategies.
• Track SEO performance with Google Search Console, Google Analytics, and other tools.

Skills

SEO Strategy

Keyword Research

Technical SEO

On-Page SEO

Off-Page SEO

Local SEO

International SEO

Analytics

Client Management

Communication

Tools

Ahrefs

SEMrush

Google Search Console

Google Analytics

Screaming Frog

Schema Markup

Job description

Key Responsibilities

• Develop and execute SEO strategies to improve organic rankings, traffic, visibility, and lead generation.
• Manage Local SEO, International SEO, USA SEO, Technical SEO, On-Page SEO, Off-Page SEO, and Content SEO.
• Conduct keyword research, competitor analysis, SEO audits, and content gap analysis.
• Manage Local SEO campaigns across multiple locations and industries.
• Handle international SEO, geo-targeting, localization, and country-specific strategies.
• Improve website crawlability, indexing, site structure, and Core Web Vitals.
• Plan and execute link-building and digital PR strategies.
• Implement AI SEO, GEO (Generative Engine Optimization), and AEO (Answer Engine Optimization) strategies.
• Optimize websites and content for AI-powered search experiences and Google AI Overviews.
• Work with content, development, and marketing teams to implement SEO best practices.
• Track and analyze SEO performance using Google Search Console, Google Analytics, Ahrefs, SEMrush, Screaming Frog, and other SEO tools.
• Stay updated with Google algorithm updates and emerging SEO trends.

Required Qualifications

• 3+ years of hands-on SEO experience, preferably with a Digital Marketing Agency.
• Strong experience in either Local SEO or International/USA SEO. Experience in both is an added advantage.
• Proven track record of improving organic rankings, traffic, and lead generation.
• Strong knowledge of Technical, On-Page, Off-Page, Content, Local, and International SEO.
• Experience with Ahrefs, SEMrush, Google Search Console, Google Analytics, and Screaming Frog.
• Knowledge of Google Tag Manager, Schema Markup, Structured Data, and Core Web Vitals.
• Strong keyword research, competitor analysis, and SEO audit skills.
• Excellent analytical, problem-solving, communication, and client-management skills.

Preferred Skills

• AI SEO, GEO, and AEO
• Entity SEO and Semantic SEO
• Google AI Overviews and AI-powered search
• Large-scale and multi-location SEO campaigns
• Experience working with highly competitive USA and international markets