Sr. Executive SEO

Illusion Dental Laboratory; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

Illusion Dental Laboratory is seeking an experienced SEO Specialist to develop and execute robust SEO strategies that boost organic rankings, traffic, and conversions. You will perform technical audits, optimize content and metadata, and build data-driven campaigns across blogs and pillar pages.

You will leverage tools like GSC, GA4, Semrush, Ahrefs, and Screaming Frog to identify growth opportunities and ensure best practices in schema markup and backlink strategy.

Qualifications

• Strong knowledge of Technical SEO, On-Page SEO, and Off-Page SEO.
• Prefered knowledge of Google Search Console, Google Analytics (GA4), Semrush, Ahrefs, Screaming Frog, Bing Webmaster Tools, and PageSpeed Insights.
• Experience in keyword research, competitor analysis, and content optimization.
• Knowledge of Google AI Overviews, ChatGPT, Claude, and Gemini search behavior.
• Strong analytical, problem-solving, and communication skills.

Responsibilities

• Develop and execute SEO strategies to improve organic rankings, traffic, and conversions.
• Perform technical SEO audits and resolve crawling, indexing, sitemap, canonicalization, redirect, and Core Web Vitals issues.
• Optimize website content, metadata, internal linking, images, and landing pages for search engines.
• Conduct keyword research, competitor analysis, and identify new growth opportunities.
• Build and execute content strategies including blogs, pillar pages, FAQs, and topic clusters.
• Improve visibility across AI search platforms such as ChatGPT, Google Gemini, Claude, and other generative search engines.
• Implement Schema Markup and structured data to enhance search visibility.
• Develop high-quality backlink strategies and digital PR initiatives.
• Monitor SEO performance using Google Search Console, GA4, Bing Webmaster Tools, and Looker Studio.
• Track AI mentions, citations, and brand visibility across LLM platforms.
• Collaborate with Content, Development, Design, and Marketing teams for SEO implementation.
• Stay updated with Google algorithm updates, SEO trends, and AI search developments.

Skills

Technical SEO

On-Page SEO

Off-Page SEO

Google Search Console

GA4

Semrush

Ahrefs

Screaming Frog

PageSpeed Insights

Analytical

Communication

Tools

Semrush

Ahrefs

Screaming Frog

Google Search Console

GA4

Bing Webmaster Tools

PageSpeed Insights

Job description

• Develop and execute SEO strategies to improve organic rankings, traffic, and conversions.
• Perform technical SEO audits and resolve crawling, indexing, sitemap, canonicalization, redirect, and Core Web Vitals issues.
• Optimize website content, metadata, internal linking, images, and landing pages for search engines.
• Conduct keyword research, competitor analysis, and identify new growth opportunities.
• Build and execute content strategies including blogs, pillar pages, FAQs, and topic clusters.
• Improve visibility across AI search platforms such as ChatGPT, Google Gemini, Claude, and other generative search engines.
• Implement Schema Markup and structured data to enhance search visibility.
• Develop high-quality backlink strategies and digital PR initiatives.
• Monitor SEO performance using Google Search Console, GA4, Bing Webmaster Tools, and Looker Studio.
• Track AI mentions, citations, and brand visibility across LLM platforms.
• Collaborate with Content, Development, Design, and Marketing teams for SEO implementation.
• Stay updated with Google algorithm updates, SEO trends, and AI search developments.

Preferred candidate profile

• Strong knowledge of Technical SEO, On-Page SEO, and Off-Page SEO.
• Prefered knowledge of Google Search Console, Google Analytics (GA4), Semrush, Ahrefs, Screaming Frog, Bing Webmaster Tools, and PageSpeed Insights.
• Experience in keyword research, competitor analysis, and content optimization.
• Knowledge of Google AI Overviews, ChatGPT, Claude, and Gemini search behavior.
• Strong analytical, problem-solving, and communication skills.