SEO Specialist

Self Money Care; Jaipur; On-site; INR 600,000 - 900,000; Full time

Job summary

Self Money Care is seeking an SEO Specialist to drive organic growth through proven SEO strategies, content optimization, and technical improvements. The ideal candidate will understand traditional SEO and emerging AI SEO, GEO, and AEO practices for enhanced visibility.

Responsibilities include on-page, off-page, and technical SEO, keyword research, and optimization for AI-powered search platforms. Strong analytical skills and experience with GA4, GSC, and SEMrush are expected.

Qualifications

• 3+ years of hands-on SEO experience, preferably in SaaS or technology.
• Strong understanding of Technical, On-Page, Off-Page, and Content SEO.
• Working knowledge of AI SEO, GEO, AEO, and LLM-driven search.
• Experience with Google Search Console, GA4, Ahrefs/SEMrush, or similar tools.
• Good understanding of search intent, semantic SEO, topical authority, and structured data.
• Basic knowledge of HTML, CSS, and website architecture.
• Strong analytical skills with a data-driven approach.
• Ability to adapt to new AI-powered search trends and SEO technologies.

Responsibilities

• Develop and execute On-Page, Off-Page, and Technical SEO strategies.
• Conduct keyword research, competitor analysis, and search intent analysis.
• Optimize website content, landing pages, internal linking, and site structure.
• Implement GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) strategies for AI-powered search.
• Optimize content for Google AI Overviews, ChatGPT, Gemini, Perplexity, and other AI search platforms.
• Improve topical authority, semantic SEO, entity visibility, and content discoverability.
• Monitor SEO performance, rankings, traffic, and conversions using tools such as Google Search Console, GA4, Ahrefs, or SEMrush.
• Conduct regular SEO audits and identify opportunities for growth.
• Stay updated with Google algorithm updates, AI search trends, and evolving SEO practices.

Skills

Technical SEO

On-Page SEO

Off-Page SEO

Content SEO

AI SEO

GEO/AEO

GA4

GSC

HTML/CSS basics

Data analytics

Tools

Google Search Console

GA4

Ahrefs/SEMrush

Job description

Job Summary

We are looking for an SEO Specialist to drive organic growth through effective SEO strategies, content optimization, and technical improvements. The ideal candidate should have strong knowledge of traditional SEO and an understanding of emerging AI SEO, GEO, and AEO practices.

Key Responsibilities

• Develop and execute On-Page, Off-Page, and Technical SEO strategies.




• Conduct keyword research, competitor analysis, and search intent analysis.




• Optimize website content, landing pages, internal linking, and site structure.




• Implement GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) strategies for AI-powered search.




• Optimize content for Google AI Overviews, ChatGPT, Gemini, Perplexity, and other AI search platforms.




• Improve topical authority, semantic SEO, entity visibility, and content discoverability.




• Monitor SEO performance, rankings, traffic, and conversions using tools such as Google Search Console, GA4, Ahrefs, or SEMrush.




• Conduct regular SEO audits and identify opportunities for growth.




• Stay updated with Google algorithm updates, AI search trends, and evolving SEO practices.

Candidate Attributes

• 3+ years of hands-on SEO experience, preferably in SaaS or technology.




• Strong understanding of Technical, On-Page, Off-Page, and Content SEO.




• Working knowledge of AI SEO, GEO, AEO, and LLM-driven search.




• Experience with Google Search Console, GA4, Ahrefs/SEMrush, or similar tools.




• Good understanding of search intent, semantic SEO, topical authority, and structured data.




• Basic knowledge of HTML, CSS, and website architecture.




• Strong analytical skills with a data-driven approach.




• Ability to adapt to new AI-powered search trends and SEO technologies.