Senior Sales Officer - Horeca

Dabur; Dadri, Dehradun; On-site; INR 450,000 - 750,000; Full time

Job summary

Dabur India Ltd. in Uttar Pradesh seeks a dynamic Secondary Sales Manager to drive distribution and achieve sales targets across the assigned geography.

You will build relationships with corporate clients, HoReCa, educational institutions, and other key customers, implement trade marketing programs, manage stockists, and ensure timely claims and reports.

The ideal candidate has Horeca sales experience, is under 36, and ready to work in a fast-paced environment.

Qualifications

• Experience in Horeca sales preferred.
• Strong relationship-building with clients.
• Knowledge of trade marketing and distribution.

Responsibilities

• Secondary Sales Management: Drive secondary sales and distribution across the assigned geography and ensure achievement of sales targets.
• Channel & Client Management: Build and manage relationships with corporate clients, educational institutions, HoReCa, universities and other key customers.
• Trade Marketing & BTL Execution: Ensure effective implementation of trade marketing programs, schemes, promotions, visibility, sampling and product demonstrations at the local level.
• Stockist Management: Manage stockist appointments, administration, SMR preparation and accurate stockist data maintenance.
• Claims Management: Ensure timely and accurate preparation, validation and submission of claims along with required supporting documents.
• Sales Reporting & Market Intelligence: Monitor secondary sales, prepare reports and capture market intelligence including competitor activities, customer feedback and market developments.
• Sales Team Capability Building: Support OJT and sales capability initiatives to improve team effectiveness and execution.
• Sales Target & KPI Achievement: Drive achievement of secondary sales targets, average brand sales, opportunity brands/NPD and other defined business KPIs.
• Process Compliance: Ensure adherence to company processes, policies and standard operating procedures across sales and distribution activities.

Skills

Horeca sales experience

Job description

Role & responsibilities

• Secondary Sales Management Drive secondary sales and distribution across the assigned geography and ensure achievement of sales targets.
• Channel & Client Management Build and manage relationships with corporate clients, educational institutions, HoReCa, universities and other key customers.
• Trade Marketing & BTL Execution – Ensure effective implementation of trade marketing programs, schemes, promotions, visibility, sampling and product demonstrations at the local level.
• Stockist Management – Manage stockist appointments, administration, SMR preparation and accurate stockist data maintenance.
• Claims Management – Ensure timely and accurate preparation, validation and submission of claims along with required supporting documents.
• Sales Reporting & Market Intelligence – Monitor secondary sales, prepare reports and capture market intelligence including competitor activities, customer feedback and market developments.
• Sales Team Capability Building – Support OJT and sales capability initiatives to improve team effectiveness and execution.
• Sales Target & KPI Achievement – Drive achievement of secondary sales targets, average brand sales, opportunity brands/NPD and other defined business KPIs.
• Process Compliance – Ensure adherence to company processes, policies and standard operating procedures across sales and distribution activities.

Preferred candidate profile

• Must have experience in Horeca Sales
• Age should not be more than 36 Years