Area Sales Executive

CIEL HR; Chengalpattu; On-site; INR 250,000 - 300,000; Full time

Benefits offered by this job

PF & ESI

Bonus

Gratuity

Job summary

CIEL HR in Tamil Nadu is seeking a Sales (General Trade) representative to drive secondary sales, visit outlets daily, and ensure product visibility and stock availability across assigned regions. You will manage distributors and retailers, monitor payments, and report data through the designated app.

The role requires 1–3 years FMCG experience, a diploma or graduate degree, and strong communications to grow the outlet network while meeting monthly targets and schemes.

Qualifications

• Diploma/Graduate (Mandatory) and FMCG exposure preferred.
• 1–3 years FMCG sales experience.
• Strong communication and negotiation skills.
• Willingness to visit 40 outlets daily and achieve targets.

Responsibilities

• Achieve monthly and daily secondary sales targets (value and volume).
• Visit a minimum of 40 outlets per day with at least 50% productive calls (orders).
• Ensure product visibility, stock availability, and shelf space in outlets.
• Expand outlet base by onboarding new retail outlets monthly.

Skills

Strong communication

Negotiation

Territory knowledge

Retailer relations

Target driven

DMS familiarity

Education

Diploma/Graduate

Tools

DMS (Distributor Management System)

Sales Apps

Job description

Role & responsibilities

Preferred candidate profile

Department & Designation : Sales (General Trade) & Sales Representative

Experience: Above 1-3 Years (FMCG)

Qualification: Diploma/Graduate (Mandatory)

CTC Range: 2.50 3.00 LPA (Including Fixed Allowance)

Benefits: PF & ESI, Bonus & Gratuity

Sales Execution

• Achieve monthly and daily secondary sales targets (both value and volume).
• Visit a minimum of 40 outlets per day, ensuring at least 50% conversion into productive calls (orders booked).
• Ensure product visibility, stock availability, and shelf space in all assigned outlets.
• Expand outlet base by onboarding new retail outlets monthly allocated areas.

Distributor & Retailer Management

• Manage assigned distributors and ensure fulfillment of secondary orders (Minimum one Distributor to Max Three).
• Follow up with distributors to ensure timely stock availability and delivery to retailers.

Commercial Responsibilities

• Adhere to company norms and monitor outstanding payments.

Reporting & Data Management

• Maintain accurate daily call reports (DCRs), order data, and beat plans as per his MJP on using the designated mobile application.

Market Intelligence

• Track competitor activities: pricing, promotions, and new product launches.

Marketing & Promotion

• Ensure proper communication of schemes and new launches to retailers.

Required Skills & Attributes

• Strong communication and negotiation skills
• Territory knowledge and relationship with retailers
• Goal-oriented with a proven sales track record
• Familiarity with sales apps or DMS (Distributor Management System)
• Ability to work under pressure and manage daily field targets