Senior Sales Executive

IIDE; Delhi; On-site; INR 600,000 - 1,000,000; Full time

Job summary

IIDE is seeking a passionate sales professional to enhance the General Trade business in Delhi and Ludhiana. The role focuses on driving sales growth, expanding distribution, and managing channel partners effectively.

The ideal candidate will possess 5-10 years of experience in General Trade sales, demonstrating strong negotiation and relationship management skills. Responsibilities include achieving sales targets, ensuring product availability, and supporting EBO and MBO operations.

Qualifications

• 5–10 years of experience in General Trade sales.
• Strong exposure to channel management and distributor handling.
• Excellent communication and relationship management skills.

Responsibilities

• Achieve sales targets for the assigned territory.
• Drive General Trade business through distributors and retailers.
• Expand distribution and increase market coverage.

Skills

Sales Growth

Channel Management

Relationship Management

Negotiation Skills

Job description

We are looking for a passionate and result-driven sales professional to strengthen our General Trade business in Delhi and Ludhiana. The incumbent will be responsible for driving sales growth, expanding distribution reach, managing channel partners, and ensuring strong market execution across the assigned territory.

Key Responsibilities

• Achieve sales targets as per budget for the assigned territory.
• Drive General Trade business through distributors, dealers, and retailers.
• Ensure timely collection and maintain healthy outstanding levels.
• Expand distribution and increase market coverage.
• Appoint and manage distributors, dealers, and retail partners.
• Identify opportunities for franchise expansion and FOFO store development.
• Manage and support EBO (Exclusive Brand Outlet) and MBO (Multi-Brand Outlet) operations.
• Ensure product availability, visibility, and merchandising across key outlets.
• Track competitor activities and market trends.
• Build strong relationships with channel partners and key stakeholders.

Candidate Profile

• 5–10 years of experience in General Trade sales.
• Experience in Consumer Durables, Luggage, Lifestyle Products, Appliances, Footwear, FMCG, or dealer-network-driven organizations.
• Strong exposure to channel management, distributor handling, and dealer networking.
• Experience managing EBO, MBO, and franchise business models.
• Excellent communication, negotiation, and relationship management skills.
• Self-motivated, target-oriented, and capable of working independently.

Key Performance Indicators (KPIs)

• Collection Efficiency
• Market Coverage Enhancement
• Franchise / FOFO Store Development
• EBO & MBO Performance

Preferred Industry Background

• Luggage
• Consumer Durables
• Home Appliances
• Lifestyle Products
• Footwear
• FMCG
• Retail Channel Sales