Senior Relationship Executive - GL South

Bajaj Finserv Limited; Thrissur, Gunjalli Camp; On-site; INR 650,000 - 850,000; Full time

Job summary

Bajaj Finance Limited seeks a Branch Manager to lead a team, grow the consumer gold loan business, and build lasting customer loyalty in Thrissur. You will drive branch performance, manage operations, and coordinate field marketing to expand the customer base.

You will supervise valuation of pledged gold, vault custody, and compliance, while coaching staff, tracking KPIs, and exploring third‑party products to maximize branch profitability and growth.

Qualifications

• 4–7 years of relevant experience.
• Bachelor's or post-graduate degree preferred.
• Experience in gold loan banking or client service preferred.
• Strong written and verbal communication skills.

Responsibilities

• Oversee branch operations and profitability.
• Lead field marketing to improve brand visibility.
• Plan and monitor branch marketing activities to maintain healthy leads.
• Engage with customers for acquisition and retention.
• Ensure compliance and accurate valuation of pledged gold.
• Vault custody as custodian of pledged securities.
• Maintain NPAs through follow-ups with customers.
• Hire, coach, mentor, and train staff.
• Prepare reports and drive branch growth.
• Increase gold loan business and third-party products.
• Ensure 100% process compliance at branch.

Skills

Gold loan banking

Team leadership

Client service

Communication skills

Education

Bachelor's degree

Post-graduation degree

Job description

Job Summary

This position is open with Bajaj Finance Limited. The Branch Manager is a managerial responsibility for providing full leadership and direction to the team of employees in growing business and client base of consumer gold loan. The overall objective of this role is to build customer loyalty and recommend the development of business strategies or initiatives and may include the management of activities by external organizations, and the direct management of individuals.

Responsibilities

• Responsible for overall branch operations, performance profitability of the branch.
• Drive participate in field-marketing activities of various financial products along with the team to improve brand visibility.
• Plan, conduct, monitor the branch field level marketing activities to ensure health pipeline of leads resulting into business conversion branch growth.
• Focus on customer engagement for new customer acquisitions retainment of old customers.
• Conducting error free valuation appraisal of gold ornaments being pledged in branch with correct weight purity assessment as per company policy and auditory compliance.
• Joint custodian of the Vault with responsibility of safekeeping of pledged securities as per company policies.
• Responsible for keeping NPAs in control through strong follow-ups from the customers for interest collections.
• Good planning abilities are required for smooth functioning of the branch for developing cohesiveness within the company and co-workers.
• Hiring, coaching, mentoring and training employees and providing them with timely feedback on their performance.
• Maintaining quality performance of the business, preparing various reports of the same and take necessary actions for growth of business in branch.
• Increase Gold Loan business, plus various other third-party products i.e., NCD's, Gold Coins sale etc.
• Responsible for correct valuation maintenance of 100% process compliance at branch.

Required Qualifications and Experience

Education/Skill Qualifications:

• 4-7 years of relevant experience required.
• Bachelors Degree/Post-graduation Degree preferred.
• Previous experience in gold loan banking, gold loan products, management or client service preferred.
• Consistently demonstrates clear and concise written and verbal communication skills.