Senior Product Manager

NMS Consultant; Mumbai; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

NMS Consultant in Mumbai is seeking a pharma marketing professional to drive brand strategy across cardio-diabetic, ophthalmology, gyn/ortho/pedi segments. You will plan annual marketing programs, allocate budgets, and tailor strategies to therapeutic areas.

The role involves analyzing market trends, building relationships with KOLs, training field teams, organizing CME programs, and supporting launches with cross-functional teams.

Qualifications

• Bachelor’s degree in Pharmacy (B.Pharm) or Life Sciences.
• MBA/PGDM in Marketing from a recognized institute preferred.
• 4–9 years of proven experience in pharmaceutical product management (PMT).
• Exposure to cardiometabolic or ophthalmology segments advantageous.

Responsibilities

• Brand Planning: Formulate and execute annual strategic marketing plans, promotional budgets, and positioning strategies tailored to assigned therapeutic segments.
• Market & Competitor Analysis: Analyze market trends, competitor tactics, and IQVIA/IMS data to identify growth opportunities and refine brand performance.
• Promotional Material Design: Design science-backed promotional tools, clinical visual aids, brand campaigns, and literature for targeted doctor specialties.
• KOL Management: Build and nurture strong professional relationships with key opinion leaders (KOLs) across regional and national medical associations.
• Field Working & Feedback: Conduct regular field visits and joint working with sales teams to ensure strategy execution, collect feedback, and monitor brand health.
• Field Force Training: Conduct product and scientific training sessions to enhance the sales force’s detailing capabilities and therapy knowledge.
• Medical Events & CMEs: Plan and organize continuous medical education (CME) programs, webinars, round-table discussions, and conference participation.
• New Product Launches: Collaborate with cross-functional teams (R&D, Regulatory, Supply Chain) to manage line extensions and new product launches.

Skills

Brand Planning

Market Analysis

Promotional Material Design

KOL Management

Field Working

Field Force Training

Medical Events

New Product Launches

Education

B.Pharm

MBA/PGDM in Marketing

Job description

Therapeutic Segments: Cardio-Diabetic | Ophthalmology | Gynac / Ortho / Pedia

Key Responsibilities & Qualifications

• Brand Planning: Formulate and execute annual strategic marketing plans, promotional budgets, and positioning strategies tailored to assigned therapeutic segments.
• Market & Competitor Analysis: Analyze market trends, competitor tactics, and IQVIA/IMS data to identify growth opportunities and refine brand performance.
• Promotional Material Design: Design science-backed promotional tools, clinical visual aids, brand campaigns, and literature for targeted doctor specialties.
• KOL Management: Build and nurture strong professional relationships with key opinion leaders (KOLs) across regional and national medical associations.
• Field Working & Feedback: Conduct regular field visits and joint working with sales teams to ensure strategy execution, collect feedback, and monitor brand health.
• Field Force Training: Conduct product and scientific training sessions to enhance the sales force’s detailing capabilities and therapy knowledge.
• Medical Events & CMEs: Plan and organize continuous medical education (CME) programs, webinars, round-table discussions, and conference participation.
• New Product Launches: Collaborate with cross-functional teams (R&D, Regulatory, Supply Chain) to manage line extensions and new product launches.
• Educational Background: Bachelor’s degree in Pharmacy (B.Pharm) or Life Sciences; MBA/PGDM in Marketing from a recognized institute is preferred.
• Professional Experience: 4–9 years of proven experience in pharmaceutical product management (PMT) with relevant therapeutic expertise.