Senior Product Manager

Fourrts; Chennai District; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Fourrts in India is seeking a marketing leader to build, grow, and lead market-winning brands in the Andrology & Fertility portfolio through innovative marketing strategies, scientific engagement, customer-centric execution and effective field implementation.

You will develop annual brand strategies, manage launches, conduct market research, shape brand positioning, campaigns, digital initiatives, and ROI-focused budgets while building relationships with KOLs in Andrology, Urology, IVF, and

Responsibilities

• Develop and execute annual brand strategies and marketing plans
• Drive portfolio growth through lifecycle management and new product launch planning
• Conduct market research, competitor analysis, and customer insight generation
• Develop brand positioning, promotional campaigns, visual aids, digital initiatives, and scientific promotional materials
• Monitor brand performance, market trends, IQVIA data, and recommend strategic actions
• Plan and manage marketing budgets to maximize ROI
• Build and maintain relationships with Key Opinion Leaders (KOLs) in Andrology, Urology, IVF, and Fertility

Job description

Role

• To build, grow, and lead market-winning brands in the Andrology & Fertility portfolio through innovative marketing strategies,
• scientific engagement,
• Customer-centric execution,
• Effective field implementation.

Responsibilities

• Develop and execute annual brand strategies and marketing plans
• Drive portfolio growth through lifecycle management and new product launch planning.
• Conduct market research, competitor analysis, and customer insight generation.
• Develop brand positioning, promotional campaigns, visual aids, digital initiatives, and scientific promotional materials.
• Monitor brand performance, market trends, IQVIA data, and recommend strategic actions.
• Plan and manage marketing budgets to maximize ROI.
• Build and maintain relationships with Key Opinion Leaders (KOLs) in Andrology, Urology, IVF, and Fertility