Product Manager

Pharmed; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Pharmed in Bengaluru is seeking a Product Manager to lead brand strategies, ensure quality marketing collaterals, and gather market intelligence to propel growth. You will identify new formulations with high revenue potential, participate in strategy and launch meetings, and support field teams with guidance and materials.

Regular field work and participation in conferences drive market share and insights for corporate objectives.

Qualifications

• Formulate SMART brand strategies for assigned portfolio.
• Ensure quality of marketing collaterals for brands.
• Gather market intelligence for Pharmed products.
• Identify new formulations with potential to reach ₹5 Cr in 2 years.
• Participate in Strategy meetings, Product Launch meets & SDM.
• Support field force with SDM slides and tutorials.
• Plan Joint Field Work (JFW) in regions at least 5 days per month.
• Participate in National / Zonal / State conferences and CMEs.
• Drive growth in market data through brand strategies and implementation.
• Ensure timely dispatches and prevent expiry of PS; liquidate old BRs.

Job description

1.PRODUCT MANAGER

Job Responsibilities:

• Effective Brand Strategies: Responsible for formulation of SMART Brand strategies (Specific, Measurable, Achievable, Realistic and Time Bound) for assigned brand portfolio, implementation of the planned activities to meet Brand objectives.
• Quality Print Inputs: Ensure the quality & standard of marketing collaterals for assigned brands.
• Market Intelligence: Responsible for gathering market intelligence for Pharmed products and sharing with the team.
• New Product Identification: Identification of new formulations which have a potential to become minimum 5 Cr. in 2 years.
• Conduct of Strategy Meetings & Participation in SDM: Actively participate in Strategy meetings, Product Launch meets & SDM and ensure overall corporate objectives for the meetings.
• Regular Support to Field: Continuously & actively support field force on the activities, campaigns. Support field force with SDM slides & detailing guidelines / tutorials for effective implementation of the strategies.
• Joint Field Work: Plan & carry out JFW in the assigned regions at least 5 days in a month. Test marketing input communications by discussing with doctors, provide effective feedback on the inputs. Gather key market insights through Dr. as well as retail survey.
• Conference / CME Participation: Participate in National / Zonal / State conferences as well as CMEs as per corporate requirement.
• Growth in IQVIA / AWACS / SMSRC / CMARC: Ensure growth in Market Share, Rx Share / Rx Base in Market Data through effective brand strategies & implementation.
• Allied Operational Activities: Ensure timely dispatches of Monthly & Weekly inputs. Prevent Expiry of PS, regularly liquidate old BRs & ensure smooth dispatches so as to avoid over-stocking in the godown.
• Confidentiality: Responsible and bound to maintain Confidentiality to ensure corporate growth.