Group Product Manager

Rajputana Agencies; Mumbai Suburban; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Rajputana Agencies is seeking a Marketing Manager to drive the brand strategy and lifecycle for the assigned product category portfolio. You will plan, execute launches and design promotional campaigns while coordinating with Sales, Medical Affairs, Supply Chain and Regulatory teams.

The role requires expertise in market research, competitor analysis and building relationships with KOLs, pediatricians and dermatologists to grow market share and profitability.

Responsibilities

• Support the development of annual brand strategy, business plans and marketing calendar for the assigned product category portfolio.
• Deliver sales, market share and profitability targets.
• Manage product lifecycle, pricing, positioning and portfolio optimization.
• Plan and execute new product launches.
• Design promotional campaigns, visual aids, leave-behinds, CMEs and digital content.
• Work closely with Sales, Medical Affairs, Supply Chain and Regulatory teams.
• Conduct market research, competitor analysis and customer insights.
• Train and mentor field force through cycle meetings and product training.
• Monitor marketing budgets and ROI.
• Build relationships with KOLs, pediatricians and dermatologists.

Skills

Brand strategy

Product launches

Market research

Promotional campaigns

Job description

• Support the development of annual brand strategy, business plans and marketing calendar for the assigned product category portfolio.
• Deliver sales, market share and profitability targets.
• Manage product lifecycle, pricing, positioning and portfolio optimization.
• Plan and execute new product launches.
• Design promotional campaigns, visual aids, leave-behinds, CMEs and digital content.
• Work closely with Sales, Medical Affairs, Supply Chain and Regulatory teams.
• Conduct market research, competitor analysis and customer insights.
• Train and mentor field force through cycle meetings and product training.
• Monitor marketing budgets and ROI.
• Build relationships with KOLs, pediatricians and dermatologists.