Senior PPC Specialist

ShepHertz Technologies; Gurugram District; On-site; INR 1,800,000 - 2,200,000; Full time

Job summary

ShepHertz Technologies seeks a Senior PPC Specialist with 5–8 years of hands-on performance marketing experience. You will plan, execute, and optimize high-budget campaigns across Google, Meta, LinkedIn, and Microsoft Ads to drive qualified leads and maximize ROI.

You will work closely with SEO, Content, Design, Sales, and Product teams, implement GA4 tracking, and report KPIs weekly to senior management. Office-based in Gurugram with 5 days/week work mode.

Qualifications

• 5–8 years of hands-on PPC/Performance Marketing experience.
• Experience managing high-budget campaigns across Google, Meta, LinkedIn, and Microsoft Ads.
• Strong analytical skills and data-driven decision making.
• Proficient in conversion tracking and attribution modeling.

Responsibilities

• Develop and execute end-to-end paid marketing strategies across multiple digital platforms.
• Manage high-budget campaigns on Google Ads, Meta Ads, LinkedIn Ads, and Microsoft Ads.
• Build scalable lead generation and customer acquisition campaigns.
• Define campaign KPIs: CPL, CAC, ROAS, ROI, Conversion Rate, CTR, Quality Score.
• Perform advanced keyword research, competitor analysis, and audience segmentation.
• Design and execute A/B tests for ads, landing pages, and audiences.
• Monitor performance daily and optimize to maximize conversions.
• Manage remarketing and retargeting campaigns across platforms.
• Implement GA4, Google Ads tracking, Meta Pixel, and LinkedIn Insight Tag.

Skills

PPC Campaign Management

Performance Marketing

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

Microsoft Ads

GA4 / Analytics

Conversion Tracking

A/B Testing

Education

Bachelor's degree in Marketing, Business Administration, Computer Applications, or related field

MBA in Marketing or Digital Marketing Certification

Tools

GA4

Google Ads

Meta Pixel

LinkedIn Insight Tag

Search Console

CRM integrations (HubSpot, Salesforce, Zoho)

Job description

Work Mode: Work from Office (5 Days Working)

Experience: 5-8 Years

Employment Type: Full-Time

Job Summary

We are looking for a highly experienced Senior PPC Specialist with 5–8 years of hands-on experience in planning, executing, and optimizing high-budget paid marketing campaigns across Google, Meta, LinkedIn, and other digital advertising platforms. The ideal candidate should have expertise in driving qualified leads, maximizing ROI, reducing acquisition costs, and scaling performance marketing initiatives across multiple business verticals.

The candidate should possess strong analytical capabilities, experience with marketing automation tools, attribution models, conversion tracking, and data-driven decision-making.

Key Responsibilities

• Develop and execute end-to-end paid marketing strategies across multiple digital platforms.


• Manage high-budget campaigns on:


• Google Ads (Search, Display, Performance Max, Shopping & YouTube)


• Meta Ads (Facebook & Instagram)


• LinkedIn Ads


• Microsoft/Bing Ads


• Build scalable lead generation and customer acquisition campaigns.


• Define campaign KPIs including CPL, CAC, ROAS, ROI, Conversion Rate, CTR, and Quality Score.


• Perform advanced keyword research, competitor analysis, and audience segmentation.


• Design and execute A/B testing strategies for:


• Ad creatives


• Landing pages


• Audience targeting


• Bid strategies


• Optimize campaigns using Smart Bidding, automated rules, scripts, and AI-powered recommendations.


• Monitor daily campaign performance and implement optimization strategies to maximize conversions.


• Manage remarketing and retargeting campaigns across different platforms.


• Implement and maintain conversion tracking using:


• Google Analytics 4 (GA4)


• Google Ads Conversion Tracking


• Meta Pixel


• LinkedIn Insight Tag


• Analyze attribution models and customer journeys to improve marketing effectiveness.


• Collaborate closely with SEO, Content, Design, Sales, and Product teams for integrated marketing campaigns.


• Prepare weekly and monthly performance reports with actionable insights for senior management.


• Stay updated with the latest digital advertising trends, privacy regulations, and platform updates.

Required Skills

• 6-7 years of experience in Performance Marketing/PPC Campaign Management.


• Expert knowledge of:


• Google Ads


• Meta Ads Manager


• LinkedIn Campaign Manager


• Microsoft Ads


• Strong understanding of:


• CPL


• CAC


• ROAS


• ROI


• CTR


• Conversion Rate Optimization (CRO)


• Hands-on experience with:


• Google Analytics 4 (GA4)


• Search Console


• Strong expertise in:


• Remarketing


• Audience Segmentation


• Funnel Optimization


• Lead Generation Campaigns


• Conversion Tracking


• Experience with bid management strategies including:


• Manual CPC


• Target CPA


• Target ROAS


• Maximize Conversions


• Strong analytical and data interpretation skills.


• Excellent communication and stakeholder management skills.

Preferred Qualifications

• Experience handling monthly advertising budgets of ₹20 Lakhs+ or equivalent.


• Experience working with B2B SaaS, IT Services, Technology, or Lead Generation businesses.


• Knowledge of CRM integrations such as HubSpot, Salesforce, Zoho CRM, or similar platforms.


• Familiarity with marketing automation tools and AI-driven campaign optimization.


• Basic understanding of SEO and content marketing to support integrated digital campaigns.

Certifications (Preferred)

• Google Ads Search Certification


• Google Ads Display Certification


• Google Analytics (GA4) Certification


• Meta Certified Media Buying Professional


• LinkedIn Marketing Solutions Certification

Educational Qualification

UG: Bachelor's Degree in Marketing, Business Administration, Computer Applications, or a related field.

Preferred: MBA in Marketing or Digital Marketing Certification.