Ppc Specialist

AP Management Consultants; Chennai District; On-site; INR 600,000 - 1,200,000; Full time

Job summary

AP Management Consultants is seeking a data-driven PPC Specialist to plan, execute, optimize and scale paid campaigns across search, display, social and remarketing. The role requires expertise in Google Ads, Meta Ads, LinkedIn Ads and analytics tools to drive high-quality leads and ROI.

You will analyze performance, collaborate with content, design, sales and product marketing, and optimize budgets, bidding strategies and landing pages.

Qualifications

• Strong knowledge of Google Ads and paid search campaigns.
• Experience managing Meta Ads campaigns.
• Experience with LinkedIn Ads (preferred for B2B).
• Solid understanding of GA4 and user analytics.
• Experience with Google Tag Manager and conversion tracking.
• Analytical and reporting skills.
• Knowledge of keyword research and bidding strategies.
• Familiarity with landing page optimization.

Responsibilities

• Plan, create, and manage PPC campaigns across Google, Meta, LinkedIn.
• Set up conversion tracking with GTM, GA4, and other tools.
• Monitor and optimize CPC, CPA, ROAS, and CTR.
• Perform keyword research and competitor analysis.
• Create high-converting ad copies with design teams.
• Build remarketing campaigns and optimize budgets.
• Prepare weekly/monthly performance reports with insights.

Skills

Google Ads

Meta Ads

LinkedIn Ads

GA4

Google Tag Manager

Conversion tracking & attribution

Analytics & reporting

Keyword research & bidding

Landing page optimization

Excel/Sheets

Communication & collaboration

Education

Bachelor's degree in Marketing/Business/CS

Google Ads Certification

GA4 Certification

Meta Blueprint Certification

Tools

Google Tag Manager

CRM integrations

A/B testing tools

Job description

Location: Chennai

Experience: 25 Years

Employment Type: Full-Time

Department: Marketing

Reports To: Head of Marketing / Growth Marketing Manager

About the Role

We are looking for a data-driven PPC Specialist to plan, execute, optimize, and scale paid advertising campaigns across search, display, social, and remarketing channels. The ideal candidate should have strong experience in Google Ads, Meta Ads, LinkedIn Ads, and analytics tools, with a focus on generating high-quality leads and maximizing ROI. This role requires someone who can analyze campaign performance, identify optimization opportunities, and collaborate closely with the content, design, sales, and product marketing teams to drive business growth.

Key Responsibilities

• Plan, create, and manage PPC campaigns across:
• Google Search Ads
• Google Display Ads
• Performance Max Campaigns
• YouTube Ads
• Meta Ads (Facebook & Instagram)
• LinkedIn Ads
• Manage campaign budgets and optimize spending to maximize return on investment (ROI).
• Perform keyword research and competitor analysis.
• Create high-converting ad copies and work with designers to develop engaging creatives
• Set up conversion tracking using:
• Google Tag Manager
• Google Analytics 4 (GA4)
• Google Ads Conversion Tracking
• Meta Pixel
• LinkedIn Insight Tag

Optimize campaigns based on:

• CTR
• CPC
• CPA
• ROAS
• Conversion Rate
• Quality Scor
• Conduct A/B testing on:
• Ad copy
• Headlines
• Landing pages
• Audience segments
• Bidding strategies
• Build and manage remarketing campaigns.
• Monitor daily campaign performance and resolve issues proactively.
• Prepare weekly and monthly performance reports with actionable insights.
• Collaborate with the SEO team to align paid and organic strategies.
• Work closely with Sales and Product Marketing to improve lead quality and conversion rates.
• Stay updated with the latest PPC trends, AI-powered advertising tools, andplatform updates.

Required Skills

• Strong knowledge of Google Ads.
• Experience managing Meta Ads campaigns.
• Experience with LinkedIn Ads (preferred for B2B marketing).
• Good understanding of Google Analytics 4 (GA4).
• Experience with Google Tag Manager.
• Knowledge of conversion tracking and attribution.
• Strong analytical and reporting skills.
• Excellent understanding of keyword research and bidding strategies.
• Familiarity with landing page optimization.
• Strong Excel or Google Sheets skills.
• Good communication and collaboration skills.

Preferred Qualifi cations

• Bachelor's degree in Marketing, Business, Computer Science, or a related fi eld.
• Google Ads Certifi cation.
• Google Analytics Certifi cation.
• Meta Blueprint Certifi cation (preferred).
• Experience in SaaS, CPaaS, Cloud Telephony, Contact Center, AI, or B2B technology companies is highly preferred.

Preferred Experience

• 2-5 years of hands-on PPC campaign management.
• Experience managing monthly ad budgets of 10 Lakhs or more.
• Proven track record of generating qualifi ed B2B leads.
• Experience with CRM integrations and lead tracking.

Key Performance Indicators (KPIs)

Marketing Qualifi ed Leads (MQLs)

Cost Per Lead (CPL)

Cost Per Acquisition (CPA)

Return on Ad Spend (ROAS)

Click-Through Rate (CTR)

Conversion Rate

Lead-to-Customer Conversion Rate

Quality Score

Campaign ROI

Monthly Qualifi ed Pipeline Generated