PPC EXECUTIVE

HireFlexperts; Dadri; On-site; INR 420,000 - 600,000; Full time

Job summary

HireFlexperts is seeking an experienced PPC Executive to plan, execute, and optimize paid campaigns across Google Ads, Meta, LinkedIn, and other platforms. The role focuses on performance marketing, conversion tracking, and data-driven optimization.

You will manage campaigns end-to-end, perform keyword research, set bids, create ad copies, run A/B tests, and analyze metrics to improve CTR, CPA, and ROAS, while keeping up with platform policies. Join a dynamic team in India.

Qualifications

• Minimum 3 years hands-on PPC & performance marketing.
• Strong knowledge of Google Ads & Meta Ads.
• Experience in keyword research, bidding strategies, and campaign optimization.

Responsibilities

• Plan, execute, and manage PPC campaigns across Google Ads, Meta Ads, LinkedIn, and other platforms.
• Conduct keyword research, audience targeting, and re-marketing.
• Monitor campaign performance and optimize CTR, CPC, CPA, ROAS, and Quality Score.
• Manage advertising budgets and improve campaign ROI.
• Create ad copies, conduct A/B testing, and optimize landing pages.
• Manage Search, Display, Shopping, Video, and re-marketing campaigns.
• Implement conversion tracking using GA4 and GTM.
• Analyze campaign data and user behavior to improve conversion rates.
• Use AI tools for ad copy creation and landing-page ideas.
• Stay updated on advertising trends and platform policies.

Skills

PPC

Google Ads

Meta Ads

Keyword Research

Bidding Strategies

Campaign Optimization

GA4 & GTM

Conversion Tracking

UTM Parameters

Analytics & Reporting

Tools

GA4

GTM

Job description

Job Tittle: PPC Executive(Pay per Click)

Experience: 3+ Years

Employment Type: Full-Time

Job Description

We are looking for an experienced PPC Executive to plan, execute, and optimize paid advertising campaigns across Google Ads, Meta Ads, LinkedIn, and other digital platforms. The ideal candidate should have strong analytical skills and hands‑on experience in performance marketing, campaign optimization, and conversion tracking.

Key Responsibilities

• Plan, execute, and manage PPC campaigns across Google Ads, Meta Ads, LinkedIn, and other platforms.
• Conduct keyword research, audience targeting, and re-marketing.
• Monitor campaign performance and optimize CTR, CPC, CPA, ROAS, and Quality Score.
• Manage advertising budgets and improve campaign ROI.
• Create ad copies, conduct A/B testing, and optimize landing pages.
• Manage Search, Display, Shopping, Video, and re-marketing campaigns.
• Implement conversion tracking using Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• Analyze campaign data and user behavior to improve conversion rates.
• Use AI tools such as ChatGPT and Claude for ad copy creation and landing-page ideas.
• Stay updated on advertising trends, platform policies, and campaign optimization techniques.

Required Skills and Qualifications

• Minimum 3 years of hands‑on experience in PPC and performance marketing.
• Strong knowledge of Google Ads and Meta Ads.
• Experience in keyword research, bidding strategies, and campaign optimization.
• Knowledge of GA4, GTM, conversion tracking, and UTM parameters.
• Experience in lead generation or e-commerce advertising campaigns.
• Strong analytical, problem-solving, and communication skills.

Preferred Qualifications

• Google Ads or Meta Ads certification.
• Experience managing multiple client accounts, preferably in a digital marketing agency.
• Knowledge of Google Shopping, programmatic advertising, and AI-driven bidding strategies.