PPC Specialist

Trillinium; Chennai; On-site; INR 600,000 - 900,000; Full time

Job summary

Trillinium is seeking a data-driven PPC Specialist to plan, execute, optimize and scale paid advertising campaigns across search, display, social and remarketing channels.

The ideal candidate should have strong experience in Google Ads, Meta Ads, LinkedIn Ads and analytics tools, with a focus on generating high-quality leads and maximizing ROI. You will analyze performance, identify opportunities, and collaborate with content, design, sales, and product marketing teams to drive growth.

Qualifications

• Experience with Google Ads, Meta Ads, and LinkedIn Ads.
• Strong analytics and ability to generate high-quality leads.
• Proficiency in GA4, GTM, and conversion tracking.
• Ability to plan, execute and optimize PPC campaigns across channels.

Responsibilities

• Plan, create, and manage PPC campaigns across Google Search, Display, Video and social networks.
• Manage budgets and optimize spend to maximize ROI.
• Perform keyword research and competitor analysis.
• Create high-converting ad copies and collaborate with design to develop creatives.
• Set up conversion tracking using GA4, GTM, Meta Pixel and LinkedIn Insight Tag.
• Optimize campaigns based on CTR, CPC, CPA, ROAS and Quality Score.
• Conduct A/B testing for ads, headlines, landing pages and audiences.
• Build and manage remarketing campaigns and stay updated on PPC trends.

Skills

Google Ads

Meta Ads

LinkedIn Ads

Analytics Tools

ROI Focus

Education

Bachelor's degree in Marketing, Business, or Computer Science

Tools

Google Analytics 4 (GA4)

Google Tag Manager

Meta Pixel

LinkedIn Insight Tag

Job description

Wearelookingforadata-drivenPPCSpecialisttoplan,execute,optimize,andscale paidadvertisingcampaignsacrosssearch,display,social,andremarketingchannels.

TheidealcandidateshouldhavestrongexperienceinGoogleAds,MetaAds,LinkedIn

Ads,andanalyticstools,withafocusongeneratinghigh-qualityleadsandmaximizing

ROI.

Thisrolerequiressomeonewhocananalyzecampaignperformance,identify

optimizationopportunities,andcollaboratecloselywiththecontent,design,sales,and

productmarketingteamstodrivebusinessgrowth.

KeyResponsibilities

Plan,create,andmanagePPCcampaignsacross:

• GoogleSearchAds
• GoogleDisplayAds
• PerformanceMaxCampaigns
• YouTubeAds
• MetaAds(Facebook&Instagram)
• LinkedInAds

Managecampaignbudgetsandoptimizespendingtomaximizereturnon
investment(ROI).

Performkeywordresearchandcompetitoranalysis.

Createhigh-convertingadcopiesandworkwithdesignerstodevelopengaging
creatives.

Setupconversiontrackingusing: GoogleTagManager

• GoogleAnalytics4(GA4)
• GoogleAdsConversionTracking
• MetaPixel
• LinkedInInsightTag

Optimizecampaignsbasedon:

• CTR
• CPC
• CPA
• ROAS
• ConversionRate
• QualityScore

ConductA/Btestingon:

• Adcopy
• Headlines
• Landingpages
• Audiencesegments
• Biddingstrategies

Buildandmanageremarketingcampaigns.

Monitordailycampaignperformanceandresolveissuesproactively.

Prepareweeklyandmonthlyperformancereportswithactionableinsights.

CollaboratewiththeSEOteamtoalignpaidandorganicstrategies.

WorkcloselywithSalesandProductMarketingtoimproveleadqualityand
conversionrates.

StayupdatedwiththelatestPPCtrends,AI-poweredadvertisingtools,and
platformupdates.

RequiredSkills

StrongknowledgeofGoogleAds.

ExperiencemanagingMetaAdscampaigns.

ExperiencewithLinkedInAds(preferredforB2Bmarketing).

GoodunderstandingofGoogleAnalytics4(GA4).

ExperiencewithGoogleTagManager.

Knowledgeofconversiontrackingandattribution.

Stronganalyticalandreportingskills.

Excellentunderstandingofkeywordresearchandbiddingstrategies. Familiaritywithlandingpageoptimization.

StrongExcelorGoogleSheetsskills.

Goodcommunicationandcollaborationskills.

PreferredQualifications

Bachelor'sdegreeinMarketing,Business,ComputerScience,