Senior Paid Media Executive

Digitactix; Mumbai; On-site; INR 900,000 - 1,800,000; Full time

Job summary

Digitactix seeks an experienced, hands-on Paid Media professional to manage, optimise and analyse multi-platform campaigns across Google Ads, Meta Ads, LinkedIn Ads and emerging platforms. You will drive performance intelligence, provide strategic recommendations and collaborate with cross-functional teams to enhance conversions.

The role focuses on campaign management, analytics, and AI-driven optimization, reporting, and CRO collaboration to achieve client goals.

Qualifications

• Hands-on expertise in Google Ads and Meta Ads; LinkedIn Ads knowledge.
• Proficiency in GA4, GTM, Looker Studio; conversion attribution.
• Advanced Excel/Sheets; data analysis and performance reporting.
• Strong media planning, budgeting, audience segmentation and funnel optimisation.

Responsibilities

• Plan, launch, manage and optimise campaigns across Google Search, Display, Video, Performance Max, Meta and LinkedIn Ads.
• Improve bidding, targeting, keywords, placements, creative effectiveness, budget pacing and lead quality through continuous experimentation.
• Analyse campaign data, audience behaviour and conversion funnels to identify growth opportunities and support media strategy development.
• Manage UTMs, GTM events, pixels, conversion tracking and attribution. Develop Looker Studio dashboards and actionable performance reports.
• Work with Creative, SEO and Web teams on messaging, A/B testing, landing page improvements and conversion optimisation.
• Leverage AI tools, platform-native automation and scripts for campaign optimisation, reporting, insights and creative testing.
• Maintain campaign hygiene, budget controls, audit processes, documentation and operational accuracy.

Skills

Google Ads

Meta Ads

LinkedIn Ads

GA4

GTM

Looker Studio

Excel

A/B testing

CRO collaboration

Analytics

Tools

DV360

ChatGPT Ads

Job description

Experience: 610 Years | Location: Andheri East, Mumbai (Work from Office)
Reports To: CEO / CDO | Team Supervision: Media Executives, as required

Role Overview

Advanced Optimization | Multi-Platform Execution | Performance Intelligence

Digitactix seeks an experienced, hands‑on Paid Media professional to manage, optimise and analyse multi‑platform campaigns across Google Ads, Meta Ads, LinkedIn Ads and emerging advertising platforms. The role combines execution excellence, performance intelligence, strategic recommendations and cross‑functional collaboration.

Key Responsibilities

• Campaign Management: Plan, launch, manage and optimise campaigns across Google Search, Display, Video, Performance Max, Meta and LinkedIn Ads.
• Performance Optimisation: Improve bidding, targeting, keywords, placements, creative effectiveness, budget pacing and lead quality through continuous experimentation.
• Strategy & Insights: Analyse campaign data, audience behaviour and conversion funnels to identify growth opportunities and support media strategy development.
• Analytics & Reporting: Manage UTMs, GTM events, pixels, conversion tracking and attribution. Develop Looker Studio dashboards and actionable performance reports.
• Creative & CRO Collaboration: Work with Creative, SEO and Web teams on messaging, A/B testing, landing page improvements and conversion optimisation.
• AI & Automation: Leverage AI tools, platform‑native automation and scripts for campaign optimisation, reporting, insights and creative testing.
• Quality & Governance: Maintain campaign hygiene, budget controls, audit processes, documentation and operational accuracy.

Required Skills & Expertise

• Platforms: Advanced hands‑on expertise in Google Ads and Meta Ads; working knowledge of LinkedIn Ads and B2B lead generation.
• Analytics: Proficiency in GA4, Google Search Console, GTM, Looker Studio and conversion attribution.
• Data Management: Advanced Excel/Google Sheets, pivot tables, lookups, data analysis and performance reporting.
• Campaign Expertise: Strong understanding of media planning, budget management, audience segmentation, remarketing, A/B testing and funnel optimisation.
• Professional Skills: Analytical thinking, problem‑solving, ownership, communication, presentation and cross‑functional coordination.

Preferred Advantages

Google Ads / Meta Blueprint certifications; exposure to DV360, OTT, retail media, ChatGPT Ads and other emerging advertising platforms; CRO, SQL, analytics automation and AI‑powered media workflows.

Key Performance Indicators

• Improvement in CTR, CVR, CPL, CPA, ROAS and lead quality.
• Campaign accuracy, budget efficiency and delivery consistency.
• Reporting accuracy, timeliness and actionable insights.
• Effectiveness of optimisation initiatives and experimentation.
• Contribution to client strategy, team collaboration and process improvements.

Visit: Digitactix.com

Email: [e-mail]