Senior Paid Digital Marketing

Hexpress Healthcare Softech Private Limited; Vadodara; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Hexpress Healthcare Softech Private Limited is seeking a Senior Paid Digital Marketing professional with 6+ years of hands- on experience in planning, launching, and optimizing paid campaigns across Google, Microsoft/Bing, YouTube, and more. You will drive sales and ROAS while testing strategies and owning performance reporting.

You will independently identify opportunities, test new approaches, and stay current with industry trends including AI-driven advertising to grow revenue.

Qualifications

• 6+ years of hands-on paid digital marketing experience.
• Strong working knowledge of Google Ads and Microsoft/Bing Ads.
• Experience managing PMax, Demand Gen, YouTube, Video, Search, Display and Remarketing campaigns.
• Ability to analyse data and make performance-driven decisions.
• Strong Excel/Google Sheets skills for data analysis.
• Excellent communication and reporting skills.

Responsibilities

• Plan, launch, manage and optimise paid digital campaigns with focus on sales and ROAS.
• Manage campaigns across Google Ads and Microsoft/Bing Ads.
• Test ad copy, keywords, bidding strategies and landing pages.
• Analyse campaign and sales data to identify growth opportunities.
• Prepare regular performance reports with actionable insights.
• Stay updated on Google/YouTube ads and AI-driven advertising.
• Aim to maintain existing sales and grow revenue.

Skills

Campaign optimization

Data analysis

Performance reporting

Strategic thinking

Independent problem solving

Communication

Education

Bachelor’s degree

Tools

Google Ads

Microsoft/Bing Ads

YouTube Ads

GA4/Google Analytics

Excel/Google Sheets

Job description

We are looking for a performance-driven Senior Paid Digital Marketing with strong hands-on experience in managing and optimising paid advertising campaigns across Google, Microsoft/Bing, YouTube, and other digital platforms.

The ideal candidate should be able to think independently, identify opportunities, test new strategies, and take ownership of campaign performance. You will play an important role in maintaining and growing the company's sales through effective digital marketing campaigns.

Key Responsibilties

• Plan, launch, manage, and optimise paid digital marketing campaigns with a strong focus on sales, ROAS, and overall business growth.
• Manage campaigns across Google Ads and Microsoft/Bing Ads.
• Have hands‑on experience with different Google campaign types, including:
• Performance Max (PMax)
• Demand Gen
• YouTube campaigns
• Video campaigns
• Search campaigns
• Display campaigns
• Remarketing/retargeting campaigns
• Monitor campaign performance, budgets, conversions, CPA, ROAS, CTR, CPC, and other key performance metrics.
• Continuously test and optimise ad copy, keywords, bidding strategies and landing pages.
• Analyse campaign and sales data to identify growth opportunities and areas of improvement.
• Work independently to identify problems and develop data-driven solutions without relying on step‑by‑step instructions.
• Conduct A/B testing and experiment with new campaign formats, targeting methods, creatives, and bidding strategies.
• Stay up to date with the latest developments in Google Ads, Microsoft Ads, YouTube advertising, AI‑driven advertising, and performance marketing.
• Prepare regular performance reports and provide actionable insights.
• Help develop and implement strategies to maintain existing sales and continuously grow revenue.

Requirements

• Any graduate with at least 6 years of hands‑on experience in paid digital marketing.
• Strong working knowledge of Google Ads and Microsoft/Bing Ads.
• Practical experience managing multiple campaign types, especially PMax, Demand Gen, YouTube, Video, Search, Display, and Remarketing.
• Strong understanding of campaign optimisation, conversion tracking, bidding strategies and performance analysis.
• Good knowledge of Google Analytics/GA4, conversion tracking, and marketing performance metrics.
• Ability to analyse data and make decisions based on performance insights.
• Strong understanding of ROAS, CPA, CAC, CTR, CPC, conversion rate, and revenue metrics.
• Strong Excel/Google Sheets skills for analysing campaign and sales data.
• Good communication and reporting skills.