Digital Media Planner

HiveMinds; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

HiveMinds is seeking a Brand Planner with 4-5 years of branding and media planning experience to lead client campaigns from strategy to execution in Bengaluru.

You will mentor a small team, shape brand narratives, coordinate with partners, and optimize multi‑channel campaigns across Google Marketing Platform and Meta to deliver measurable brand outcomes and ROI.

Qualifications

• 4-5 years of branding, media planning, or digital brand strategy experience.
• Strong track record in brand campaign planning and execution.
• Proficiency with Google Marketing Platform including DV360 and Meta platforms.
• Solid understanding of digital advertising ecosystems and third-party publishers.
• Ability to define audience segments and targeting strategies based on client objectives.
• Strong storytelling and strategic thinking.
• Excellent client management and stakeholder communication skills.
• Experience leading teams of 8–10 members.
• Strong analytical and presentation skills.

Responsibilities

• Develop and execute branding strategies aligned with client objectives and business goals.
• Create comprehensive media and campaign plans across digital platforms.
• Lead end-to-end campaign planning, execution, optimization, and performance monitoring.
• Recommend audience profiles, targeting strategies, and media mix.
• Collaborate with internal teams and external partners for seamless delivery.
• Build campaign narratives and presentations communicating strategy and recommendations.
• Mentor a team of 8–10 members for high-quality execution.
• Maintain strong client relationships with strategic guidance and updates.
• Work with third-party publishers to optimize outcomes.
• Analyze campaign results to provide actionable insights for future planning.

Skills

Branding

Media planning

Digital brand strategy

Audience planning

Campaign execution

Client management

Team leadership

Storytelling

Analytics

Presentation skills

Tools

DV360

Meta Ads

Google Marketing Platform

Job description

Media Planning & Branding Account Manager/ Senior Account Manager

Location: Bangalore | Experience: 4-5 years in Digital Marketing.

Media Agency experience required.

Job Title: Brand Planning Manager / Brand Planner

Role Overview

We are seeking a Brand Planner with 4-5 years of experience in branding-focused media and campaign planning. The ideal candidate will have a strong strategic mindset, hands-on experience in campaign execution, and the ability to manage client relationships while leading a small team. This role requires expertise in digital branding platforms, audience planning, and storytelling to create impactful brand campaigns.

Key Responsibilities

• Develop and execute branding strategies aligned with client objectives and business goals.
• Create comprehensive media and campaign plans across digital platforms.
• Lead end-to-end campaign planning, execution, optimization, and performance monitoring.
• Recommend the right audience profiles, targeting strategies, and media mix based on client requirements.
• Collaborate with internal teams and external partners to ensure seamless campaign delivery.
• Build compelling campaign narratives and presentations that effectively communicate strategy and recommendations.
• Manage and mentor a team of 08-10 members, ensuring high-quality execution and professional development.
• Maintain strong relationships with clients, providing strategic guidance and regular performance updates.
• Work closely with third-party publishers and partners to identify branding opportunities and optimize campaign outcomes.
• Analyze campaign results and provide actionable insights for future planning and optimization.

Required Skills & Qualifications

• 4-5 years of experience in branding, media planning, or digital brand strategy roles.
• Strong experience in brand campaign planning and execution.
• Proficiency in Google Marketing Platform, including DV360, and Meta advertising platforms.
• Solid understanding of digital advertising ecosystems and third-party publishers.
• Ability to identify and recommend audience segments and targeting approaches based on client objectives.
• Strong strategic thinking and storytelling capabilities.
• Excellent client management and stakeholder communication skills.
• Experience managing or leading teams of 08-10 members.
• Strong analytical, presentation, and problem-solving skills.

Preferred Qualifications

• Agency experience in branding and digital media planning.
• Experience managing multi-channel branding campaigns.
• Knowledge of campaign measurement, audience insights, and optimization methodologies.
• Ability to translate data and consumer insights into actionable brand strategies.