Senior Marketing Specialist

Utkarsh Placement Pvt. Ltd.; Vadodara; On-site; INR 900,000 - 1,500,000; Full time

Benefits offered by this job

Direct access to founder

Revenue impact

On-site in Vadodara

Job summary

Utkarsh Placement Pvt. Ltd. (UPPL) seeks a Senior Marketing Specialist to own three brands and drive revenue-focused campaigns from a single desk in Vadodara. You will manage LinkedIn presences, craft authority-building content, and post openings that attract the right candidates.

You'll report to the founder, collaborate across teams, and build dashboards tracking reach, engagement, and qualified leads while testing formats and tools like Canva and AI-driven content.

Qualifications

• 3+ years in digital/content marketing, ideally B2B.
• Write sharp, human copy, not corporate filler.
• Deep understanding of LinkedIn: algorithms, formats, engagement drivers.
• Think in terms of outcomes: leads and meetings.
• Comfort with Canva or similar tools and AI content tools.
• Bonus: recruitment, SaaS, or industrial B2B marketing experience.

Responsibilities

• Run 3 LinkedIn presences end-to-end: UPPL, Scoutyard, founder's profile.
• Plan and write content to build authority: insights, hiring trends, product stories.
• Write and post job openings to attract the right candidates.
• Turn engagement into conversations and pass warm prospects to sales.
• Build content calendar, post templates, and a monthly reach/engagement/leads dashboard.
• Test formats, hooks, timing, carousels, video; optimize repeatedly.
• Support campaigns beyond LinkedIn (email, website, landing pages).

Skills

LinkedIn marketing

Content marketing

B2B marketing

Copywriting

Analytics / dashboards

Tools

Canva

AI content tools

Job description

Senior Marketing Specialist: Own the Brand. Build the Pipeline.

Most marketing roles hand you one channel and a content calendar. This one gives you three brands, a founder who wants to move fast, and a clear scoreboard: warm leads that turn into revenue.

Who we are

Utkarsh Placement Pvt. Ltd. (UPPL) has been placing mid-to-senior talent across specialty chemicals, pharma, agrochemicals, EPC and manufacturing since 1994, across India, the Gulf, Africa and Europe. We're also building Scoutyard, our own recruitment software product, used internally and taken to market as SaaS.

So you'd be marketing a 30-year-old trusted services brand and a young tech product, at the same time, from the same desk. Few roles offer that range this early.

What you'll own

• Run 3 LinkedIn presences end to end: UPPL's company page, Scoutyard's company page, and the founder's personal profile
• Plan and write content that builds authority: industry insights, hiring trends, product stories, behind-the-scenes, founder POV
• Write and post job openings so they actually attract the right candidates
• Turn attention into conversations: track who's engaging, flag warm prospects, and hand them to the sales side
• Build simple systems: content calendar, post templates, a monthly dashboard of reach, engagement and leads generated
• Test what works (formats, hooks, timing, carousels, video) and double down on it
• Support campaigns beyond LinkedIn as we grow: email, website, landing pages

What success looks like

• 3 consistent, recognisable brand voices
• Growing follower base made of the right people: HR heads, CXOs and plant leaders in our sectors
• A measurable flow of inbound inquiries and warm leads every month

You'll fit well if you

• Have 3+ years in digital/content marketing, ideally B2B
• Write sharp, human copy, not corporate filler
• Understand LinkedIn deeply: algorithm, formats, what makes people stop scrolling
• Think in outcomes (leads, meetings) and not just likes
• Are comfortable with Canva or similar, and with AI tools for content
• Bonus: experience in recruitment, SaaS, or industrial B2B marketing

Why this role

• Direct access to the founder: your ideas get heard and shipped, not stuck in approvals
• Real ownership across a services business and a product launch
• Your work ties straight to revenue, so your impact is visible
• Room to grow into leading marketing as the team scales
• Competitive Salaries to Industry Trends

On-site, Vadodara | Full-time