GTM Strategist

Myntmore; Mumbai; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Myntmore seeks a Senior Growth Marketing Strategist to build predictable B2B pipelines across multiple brands. You will own growth through LinkedIn, cold email, AI automation, newsletters, and content-led demand generation, collaborating directly with founders to drive qualified sales conversations.

You will research industries, define ICPs, craft messaging, and optimize outreach to improve pipeline quality and efficiency.

Qualifications

• 3+ years experience in B2B lead generation or growth marketing.
• Strong understanding of multichannel outreach and ICP development.

Responsibilities

• Generate qualified decision-maker meetings through multi-channel outbound.
• Own weekly and monthly pipeline targets, and improve reply, booking, and conversion metrics.
• Define ICPs and buyer personas, and craft messaging frameworks.
• Build, launch, and optimise outreach campaigns across LinkedIn and email.
• Apply AI to improve research, personalization, campaign creation, and automation.
• Own metrics and translate insights into pipeline improvements.

Skills

Outbound

LinkedIn outreach

Cold email

Technical

AI tools

Research

ICP development

Copywriting

Messaging

Analytics

Campaign metrics

Ownership

AI-led growth

Fast learner

Tools

Clay

Apollo

Smartlead

Instantly

Waalaxy

Sales Navigator

Snov

ListKit

MillionVerifier

BounceBan

Job description

About the role

We're looking for a Senior Growth Marketing Strategist with 3+ years of experience in B2B lead generation, someone who understands how to build predictable pipelines, not just run campaigns. You'll own growth across multiple B2B brands using LinkedIn, cold email, AI automation, newsletters, outbound systems, and content-led demand generation. We're looking for someone who can think strategically, identify the right audiences, craft compelling messaging, optimise outreach, and continuously improve pipeline performance, working directly with founders to solve one problem: how do we consistently generate more qualified sales conversations?

Primary goal

Generate predictable, high-quality B2B pipeline every single week, for Myntmore and for our clients. That means working across 5–10+ businesses at a time, understanding how different industries buy, sell, and scale, spotting patterns across markets, and building a skillset that makes you valuable across any business, not just one niche.

What you'll do

Generate qualified decision-maker meetings through multi-channel outbound. Own weekly and monthly pipeline targets, and continuously improve reply rates, booking rates, and conversion metrics.

ICP & Messaging

Research industries, buying committees, and decision-makers. Define ICPs and buyer personas, and create messaging frameworks that resonate across industries and buyer stages.

LinkedIn & Cold Email

Build, launch, and optimise outreach campaigns. Manage sequencing, deliverability, inbox health, and domain reputation using tools like Clay, Apollo, Smartlead, Instantly, Waalaxy, Sales Navigator, Snov, ListKit, MillionVerifier, and BounceBan.

AI & Automation

Use AI to improve research, personalisation, campaign creation, and workflow automation. Identify repetitive processes to automate and stay current with emerging AI tools.

Performance & Optimisation

Own metrics including qualified pipeline, meetings booked, reply and conversion rates, and channel performance. Translate insights into improvements that increase pipeline quality and efficiency.

Who you are

We're looking for someone with 3+ years of experience in B2B lead generation or growth marketing who enjoys solving growth challenges rather than simply executing tasks.

• 3+ years generating B2B leads
• Outbound
• Strong understanding of LinkedIn outreach and cold email
• Technical
• Experience with outbound automation and AI tools
• Research
• Excellent research and ICP development skills
• Copywriting
• Strong copywriting and messaging abilities
• Analytical
• Comfortable interpreting campaign metrics with high ownership
• Outcome-Obsessed: leads over everything
• Research-Driven: ICP clarity means better leads
• AI-Friendly: we run AI-led systems
• Fast Learner + High Ownership

Work directly on real founder pipelines, get exposure to multiple industries and global markets, and learn AI-led growth systems that very few agencies in India truly understand. Work from WeWork Worli with a young, hungry team, with high growth potential and incentives tied to lead performance.

Our values

We push boundaries with meaningful, innovative solutions that help businesses scale and grow.

• Focus on impact
• We value results over busyness. Every action is aimed at measurable impact.
• Hustle with heart
• Working hard, working smart, and making things happen with real passion.
• Great ideas come from working together and valuing diversity of thought.
• Take ownership
• Accountability and responsibility, for your role and the company's success.
• Excellence is the standard
• We don't settle for anything less than our best, in everything we do.