Marketing Manager - Advertising Firm

Next Step HR; Mumbai; On-site; INR 1,800,000 - 3,200,000; Full time

Benefits offered by this job

Ground-up build

Leadership exposure

Brand portfolio

Competitive pay

Job summary

Next Step HR is hiring a Brand Marketing Manager to build and scale the marketing engine, strengthen brand authority, and drive measurable business impact.

This hands-on builder role offers ownership and direct exposure to leadership, with opportunities to craft systems, pipelines and content that accelerates growth across B2B brands.

Qualifications

• 6–8 years of marketing experience in B2B or branding.
• Strong understanding of corporate/B2B brand building.
• Hands-on experience across SEO, LinkedIn/social media, content and inbound marketing.
• Exposure to PR, awards, industry recognitions, events, summits or association engagement.
• Ability to build marketing systems and processes rather than only execute campaigns.
• Strong analytical and structured thinking with the ability to connect marketing activities to business outcomes.
• Experience with CRM/marketing automation platforms will be an advantage.

Responsibilities

• Build a marketing-originated pipeline.
• Generate qualified leads through structured CRM processes.
• Use content and positioning to influence high-value business opportunities.
• Build and scale the company's LinkedIn presence.
• Develop a targeted audience of brand managers, CXOs and founders.
• Drive consistent, high-quality publishing and thought leadership.
• Strengthen corporate brand visibility independent of the founders.
• Build and optimise a high-conversion website and SEO ecosystem.
• Drive inbound traffic and qualified leads through content.
• Improve the organisation’s visibility across search and emerging AI-driven discovery platforms.
• Lead industry award submissions, registrations and representations.
• Identify relevant summits, associations and industry platforms for participation.
• Build the organisation’s credibility and positioning across sectors beyond FMCG.
• Build and maintain a structured case-study library.
• Convert project execution into compelling stories supported by measurable impact.
• Identify projects and campaigns that can be leveraged for content, PR and industry recognition.
• Ensure strong CRM discipline and tracking.
• Build dashboards and measurable reporting systems.
• Use data and marketing metrics to evaluate performance and business contribution.

Skills

B2B marketing

Brand building

Advertising

Experiential marketing

Content marketing

SEO

LinkedIn marketing

CRM automation

Tools

CRM platforms

Marketing automation

Job description

Next Step HR is hiring a Brand Marketing Manager for a leading branding and experiential marketing company who will build and scale the organisation’s marketing engine, strengthen brand authority, and create measurable business impact.

About the Role

Our client is at a pivotal stage of growth, transitioning from an execution-led branding company into a marketing-driven brand partner for some of India’s largest companies.

We are looking for a Marketing Manager who can build this engine from the ground up — not just execute campaigns, but create systems, pipelines and brand authority.

This is a hands‑on builder role with high ownership and direct exposure to leadership.

KEY RESPONSIBILITIES

• Build a marketing-originated pipeline.
• Generate qualified leads through structured CRM processes.
• Use content and positioning to influence high-value business opportunities.

2. LinkedIn & Brand Authority

• Build and scale the company's LinkedIn presence.
• Develop a targeted audience of brand managers, CXOs and founders.
• Drive consistent, high-quality publishing and thought leadership.
• Strengthen corporate brand visibility independent of the founders.
• Build and optimise a high-conversion website and SEO ecosystem.
• Drive inbound traffic and qualified leads through content.
• Improve the organisation’s visibility across search and emerging AI-driven discovery platforms.

4. Industry Positioning & PR

• Lead industry award submissions, registrations and representations.
• Identify relevant summits, associations and industry platforms for participation.
• Build the organisation’s credibility and positioning across sectors beyond FMCG.

5. Case Study & Content Engine

• Build and maintain a structured case-study library.
• Convert project execution into compelling stories supported by measurable impact.
• Identify projects and campaigns that can be leveraged for content, PR and industry recognition.

6. CRM & Marketing Systems

• Ensure strong CRM discipline and tracking.
• Build dashboards and measurable reporting systems.
• Use data and marketing metrics to evaluate performance and business contribution.

WHAT WE'RE LOOKING FOR:

• 6–8 years of experience in marketing, preferably in B2B marketing, branding, advertising, experiential marketing, BTL or an agency environment.
• Strong understanding of corporate/B2B brand building.
• Hands‑on experience across SEO, LinkedIn/social media, content and inbound marketing.
• Exposure to PR, awards, industry recognitions, events, summits or association engagement.
• Ability to build marketing systems and processes rather than only execute campaigns.
• Strong analytical and structured thinking with the ability to connect marketing activities to business outcomes.
• Comfortable working independently with high ownership.
• Experience with CRM/marketing automation platforms will be an advantage.

THE ROLE IS IDEAL FOR INDIVIDUALS WHO:

• Thinks like a business owner, not just a campaign executor.
• Enjoys building things from scratch.
• Can balance creativity with analytics and structure.
• Is comfortable being accountable for measurable marketing outcomes.
• Can work closely with founders and senior leadership.

BENEFITS:

• Opportunity to build a marketing function from the ground up.
• Work closely with founders and senior leadership.
• Exposure to leading brands across FMCG, retail and other sectors.
• Opportunity to shape the marketing and brand positioning of a growing B2B organisation.