Integrated Marketing Lead

Ocommerce; Mumbai; On-site; INR 2,600,000 - 5,200,000; Full time

Benefits offered by this job

Competitive salary

Performance-based incentives

Career progression

Modern office in Mumbai

Paid time off

Professional development

Job summary

Ocommerce is seeking an Integrated Marketing Lead to own the annual strategy across multiple consumer brands. You will build promotional calendars, coordinate cross-functional campaigns, and partner with ecommerce, paid media, email, and social teams to drive launches and optimize performance.

The role requires 7+ years in integrated or brand marketing, strong analytics, and excellent stakeholder management. This in-person position is based in Mumbai with opportunities for advancement.

Qualifications

• Minimum 7+ years in integrated or brand marketing or strategy.
• Proven track record leading large cross-functional campaigns.
• Strong understanding of ecommerce marketing and D2C brands.
• Experience building annual promotional calendars and launches.
• Excellent data interpretation and reporting abilities.

Responsibilities

• Own the annual integrated marketing strategy across our brands.
• Build and maintain promotional calendars for launches and campaigns.
• Coordinate execution across creative, ecommerce, paid media, email and social.
• Lead weekly marketing planning and set priorities across teams.
• Develop launch plans aligning customer touchpoints.
• Ensure campaigns run on schedule with consistent messaging.
• Analyze campaign performance for continuous improvement.
• Partner with ecommerce to optimize merchandising and site launches.
• Collaborate with media buying to maximize budget and impact.
• Work with creative leadership to ensure timely asset delivery.
• Monitor market trends and US holiday context when relevant.
• Build scalable marketing processes and planning systems.

Skills

Integrated marketing

Brand marketing

Campaign management

Ecommerce marketing

Analytical skills

Project management

Communication

Education

Bachelor's degree in Marketing or related field

Tools

Marketing analytics platforms

Job description

Integrated Marketing Lead

Own the annual marketing strategy and promotional calendar across a portfolio of fast-growing consumer brands.

Key Responsibilities

• Own the annual integrated marketing strategy across our portfolio of brands.
• Build and maintain promotional calendars for product launches, seasonal campaigns, and key retail moments.
• Coordinate campaign execution across creative, ecommerce, paid media, email, social, and leadership teams.
• Lead weekly marketing planning meetings and establish clear priorities across departments.
• Develop integrated launch plans that align every customer touchpoint.
• Ensure campaigns are delivered on schedule with consistent messaging across all channels.
• Analyze campaign performance and identify opportunities for continuous improvement.
• Partner with ecommerce teams to optimize merchandising, promotions, and website launches.
• Collaborate with media buying teams to maximize campaign effectiveness and budget allocation.
• Work alongside creative leadership to ensure assets are delivered on time and aligned with campaign objectives.
• Monitor competitor activity, market trends, and emerging consumer behavior.
• Build scalable marketing processes, documentation, and planning systems.
• Balance multiple brands, competing priorities, and overlapping campaign schedules.

Qualifications & Skills

• 7+ years of experience in integrated marketing, brand marketing, or marketing strategy.
• Proven experience managing large, cross-functional marketing campaigns.
• Strong understanding of ecommerce marketing and direct-to-consumer brands.
• Experience building annual promotional calendars and launch strategies.
• Strong analytical skills with the ability to interpret campaign performance data.
• Experience collaborating with creative, paid media, email, ecommerce, and social teams.
• Excellent project management and organizational abilities.
• Comfortable working with marketing analytics and reporting platforms.
• Strong communication and stakeholder management skills.
• Experience managing multiple brands or product lines is highly preferred.
• Experience with US promotional events at different parts of the year, and US context for various holidays.
• Requires partial working hours to be during US Pacific time zone to interact daily with the leadership team.
• Bachelor's degree in Marketing, Business, or a related field.

What we're looking for

• A strategic thinker who can also execute with precision.
• Someone who naturally brings structure and clarity to complex projects.
• Highly organized with exceptional attention to detail.
• Comfortable making decisions in a fast-moving environment.
• Strong commercial mindset with a focus on business outcomes.
• Excellent communicator who builds alignment across departments.
• Naturally proactive—you identify problems before they become obstacles.
• Able to manage multiple priorities without losing sight of the bigger picture.
• Passionate about consumer brands, ecommerce, and marketing innovation.
• Thrives in collaborative environments where speed and quality matter equally.
• Excited to build marketing systems that scale with a growing global business.

What we offer

• Opportunity to shape the marketing strategy for multiple international consumer brands.
• A highly collaborative, in-person environment where marketing, creative, and technology work side by side.
• Direct exposure to executive leadership and strategic business decisions.
• Ownership over high-impact campaigns that reach customers around the world.
• Competitive salary with performance-based incentives.
• Clear opportunities for advancement into senior marketing leadership.
• Modern office located in Mumbai.
• Paid time off and company-recognized holidays.
• Continuous learning, experimentation, and professional development.
• A culture built around ownership, creativity, and continuous improvement.

Our hiring process

• Submit your application and resume.
• Introductory interview with our recruiting team.
• Marketing strategy interview focused on campaign planning and cross-functional leadership.
• Practical case study where you'll build a high-level launch plan for a new product across multiple channels.
• Final interview with executive leadership.
• Reference checks.
• Offer and onboarding.

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