Senior Marketing Manager

Armstrong Dematic; Pune District; On-site; INR 2,500,000 - 3,500,000; Full time

Benefits offered by this job

Competitive compensation

Leadership mentorship

Autonomy in brand direction

Job summary

A leading logistics technology firm in Pune is seeking a Senior Marketing Manager to lead brand and product communication strategies. The ideal candidate should possess 8–12 years of marketing experience, especially in B2B technology and logistics. This role involves developing brand strategies, managing media relations, and collaborating with cross-functional teams to enhance market positioning. The company offers competitive compensation and a supportive work culture focused on innovation and professional growth.

Qualifications

• 8–12 years of progressive marketing experience, including 3 years in a senior role.
• Expertise in B2B technology, logistics, or warehouse automation.
• Strong PR skills: media relations and thought leadership development.

Responsibilities

• Develop and execute brand strategy and messaging.
• Translate technology into compelling narratives for diverse audiences.
• Own media relations and build relationships with industry press.

Skills

Brand strategy

Corporate communications

Go-to-market campaigns

Media relations

Written communication

Verbal communication

Campaign analytics

Education

Bachelor's degree in Marketing or Communications

MBA preferred

Job description

As Senior Marketing Manager, you will be the strategic and executional anchor for how we communicate our brand and products to the world. You will work closely with the leadership team to drive integrated marketing campaigns, strengthen our market position, and articulate our value story to clients, partners, and talent alike.

This role is ideal for a marketing professional who thrives at the intersection of strategy and storytelling someone who wants both the authority and the platform to make a real difference in a high-growth, technology-driven organisation.

Key Responsibilities

• Brand Communications (BrandComm): Develop and execute the overarching brand strategy, messaging architecture, brand guidelines, tone of voice, and positioning across all channels.
• Product Communications (ProdComm): Translate complex automation and logistics technology into compelling narratives for diverse audiences, including enterprise clients and industry stakeholders.
• PR: Own media relations, press releases, thought leadership placements, and spokesperson briefings; build and manage relationships with industry press and analysts.
• Integrated Marketing Campaigns: Plan and lead end-to-end campaigns from insight and ideation to execution and performance measurement across digital, events, content, and trade platforms.
• Brand Positioning Strategy: Conduct competitive intelligence and market research to refine our positioning.
• Cross-functional Collaboration: Partner with Sales, Pre-Sales, Solutions, and Leadership to align marketing output with business development goals and client engagement strategies.
• Agency & Vendor Management: Brief and manage creative, PR, digital, and event agencies
• Performance & Reporting: Define KPIs, track campaign effectiveness, and present insights-driven reports to leadership on brand health and marketing ROI.

What We're Looking For

Your Profile

• 8–12 years of progressive marketing experience, with at least 3 years in a senior/lead role.
• Demonstrated expertise in brand strategy, corporate communications, and go-to-market campaigns ideally within B2B technology, logistics, supply chain, or warehouse automation sectors.
• Strong PR acumen: media relations, press release writing, and thought leadership content development.
• Proven ability to manage multiple campaigns and stakeholders simultaneously in a fast-paced environment.
• Exceptional written and verbal communication skills; ability to craft and adapt narratives for diverse audiences.
• Data-driven mindset comfortable with campaign analytics, marketing dashboards.
• Experience working with or presenting to senior leadership and C‑suite stakeholders.
• Bachelor's degree in Marketing, Communications; MBA preferred.

Why Join Us

What Sets Us Apart

• Be a key voice in a company defining the benchmark for warehouse automation in India and beyond.
• Work directly with torch bearers of the Indian Intralogistics, AI & BI driven warehouse automation, Robotics, logistics industry.
• Gain exposure to global Fortune 100 & Fortune 500 clientele across diverse industry verticals.
• Access structured L&D initiatives, leadership mentorship, and a continuous learning environment.
• Operate with genuine autonomy, your ideas and strategies will shape brand direction at the highest level.
• Competitive compensation with pay-for-performance rewards and recognition programmes.
• A collaborative, inclusive culture that champions gender and cultural diversity.
• Strong job stability in a sunrise sector with robust local and global presence.