Marketing Executive

Aster DM quality care; Tirupati; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Aster DM quality care invites applications for a Marketing & Outreach role in Tirupati to drive hospital campaigns, promote services, and expand the patient base. You will coordinate with agencies, manage online and offline promotions, and build strong referral networks with doctors and clinics.

The role emphasizes visiting medical professionals, conducting outreach, and collaborating with departments to convert inquiries into patient leads.

Responsibilities

• Develop and implement hospital marketing campaigns.
• Promote departments, treatments, health packages, and specialist services.
• Manage online and offline promotional activities.
• Coordinate with advertising agencies and media partners.
• Build and maintain relationships with referring doctors, clinics, and healthcare professionals.
• Visit doctors and clinics regularly to explain hospital services.
• Develop referral networks and identify new referral opportunities.
• Collect feedback from doctors and communicate it to hospital management.
• Identify potential patient sources and local communities.
• Conduct outreach activities to generate new patient leads.
• Follow up on enquiries and coordinate with relevant hospital departments.
• Monitor patient acquisition and conversion.
• Organize health camps, medical check-ups, awareness programs, and seminars.
• Coordinate hospital participation in community events.
• Promote preventive healthcare programs.
• Coordinate social media, Google campaigns, website promotions, and online content.
• Work with the digital marketing team to improve hospital visibility.
• Monitor online enquiries and campaigns.
• Approach companies, schools, colleges, insurance/TPA networks, and other institutions.
• Develop corporate health-checkup programs and service partnerships.
• Maintain relationships with existing corporate clients.
• Study competitor hospitals, their services, pricing, and promotional activities.
• Identify new healthcare market opportunities.
• Gather patient and referring-doctor feedback.
• Prepare daily/weekly/monthly marketing reports.
• Track leads, referrals, campaigns, health camps, and patient conversions.
• Monitor marketing expenses and campaign results.
• Present performance updates to management.

Job description

Role & responsibilities

• Marketing & Promotion


• Develop and implement hospital marketing campaigns.


• Promote departments, treatments, health packages, and specialist services.


• Manage online and offline promotional activities.


• Coordinate with advertising agencies and media partners.


• Doctor & Referral Relationship Management


• Build and maintain relationships with referring doctors, clinics, and healthcare professionals.


• Visit doctors and clinics regularly to explain hospital services.


• Develop referral networks and identify new referral opportunities.


• Collect feedback from doctors and communicate it to hospital management.


• Patient Acquisition


• Identify potential patient sources and local communities.


• Conduct outreach activities to generate new patient leads.


• Follow up on enquiries and coordinate with relevant hospital departments.


• Monitor patient acquisition and conversion.


• Community Outreach


• Organize health camps, medical check-ups, awareness programs, and seminars.


• Coordinate hospital participation in community events.


• Promote preventive healthcare programs.


• Digital Marketing


• Coordinate social media, Google campaigns, website promotions, and online content.


• Work with the digital marketing team to improve hospital visibility.


• Monitor online enquiries and campaigns.


• Corporate & Institutional Tie-ups


• Approach companies, schools, colleges, insurance/TPA networks, and other institutions.


• Develop corporate health-checkup programs and service partnerships.


• Maintain relationships with existing corporate clients.


• Market Research


• Study competitor hospitals, their services, pricing, and promotional activities.


• Identify new healthcare market opportunities.


• Gather patient and referring-doctor feedback.


• Reporting & Performance Tracking


• Prepare daily/weekly/monthly marketing reports.


• Track leads, referrals, campaigns, health camps, and patient conversions.


• Monitor marketing expenses and campaign results.


• Present performance updates to management.